{"id":10545,"date":"2023-08-14T21:55:35","date_gmt":"2023-08-14T21:55:35","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/08\/14\/coca-cola-launches-nft-collection-with-bases-on-chain-summer-nft-news-today\/"},"modified":"2023-08-14T21:55:35","modified_gmt":"2023-08-14T21:55:35","slug":"coca-cola-launches-nft-collection-with-bases-on-chain-summer-nft-news-today","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/08\/14\/coca-cola-launches-nft-collection-with-bases-on-chain-summer-nft-news-today\/","title":{"rendered":"Coca-Cola Launches NFT Collection with Base\u2019s \u2018On-Chain\u2019 Summer &#8211; NFT News Today"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Coca-Cola recently announced the release of its Masterpiece NFT collection, made available on the Coinbase layer-2 network, Base. This development follows last week\u2019s opening of the Base mainnet to the public, which now hosts over 100 Dapps and service providers.<\/p>\n<p>As part of its \u201c<a href=\"https:\/\/onchainsummer.xyz\/trending\" target=\"_blank\" rel=\"noopener\" title=\"\">Onchain Summer<\/a>\u201d initiative, which commenced on August 9, Coinbase highlighted Coca-Cola\u2019s NFT debut. The initiative, designed to mark Base\u2019s mainnet <a href=\"https:\/\/nftnewstoday.com\/2023\/08\/08\/coinbase-launches-base-ethereum-layer-2-blockchain\/\" target=\"_blank\" rel=\"noopener\" title=\"\">launch<\/a>, encompasses on-chain art, gaming, and music projects. One of its primary objectives is to illustrate the efficiency and cost-effectiveness of the Layer 2 chain.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<h2 class=\"wp-block-heading\">Masterpiece NFT Collection Details<\/h2>\n<p>The Coca-Cola NFT collection combines classic or contemporary art with the renowned Coca-Cola bottle. Prominent artworks such as \u201c<a href=\"https:\/\/smarthistory.org\/munch-the-scream\/\" target=\"_blank\" rel=\"noopener\" title=\"\">The Scream<\/a>\u201d by Edvard Munch and \u201cGirl with a Pearl Earring\u201d by Johannes Vermeer are featured in the collection.<\/p>\n<p>According to the announcement, \u201cCoca-Cola is bringing their Global Masterpiece campaign on-chain with iconic works from leading artists.\u201d<\/p>\n<p>Notably, since the mint was announced on Sunday, approximately 50,000 NFTs have been minted using the <a href=\"https:\/\/mint.fun\/op\/0xc0Ee62eabcc9e22cAA882458621E87080BfC505d\" target=\"_blank\" rel=\"noopener\" title=\"\">mint.fun platform<\/a>. The minting period is expected to continue until Wednesday.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ONCHAIN SUMMER \ud83d\udfe1 DAY FIVE: The Masterpiece collection by <a href=\"https:\/\/twitter.com\/CocaCola?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@CocaCola<\/a><\/p>\n<p>\ud83d\udd34 Discover the Masterpiece collection: timeless classics like &#8220;The Scream&#8221; &amp; &#8220;Girl with a Pearl Earring&#8221; unite with modern art by rising talents like Aket &amp; Vikram Kushwah, all intertwined with the iconic\u2026 <a href=\"https:\/\/t.co\/ajJ0KeGEAO\" target=\"_blank\">pic.twitter.com\/ajJ0KeGEAO<\/a><\/p>\n<p>\u2014 Base Universe \ud83d\udee1 (@UniverseOnBase) <a href=\"https:\/\/twitter.com\/UniverseOnBase\/status\/1690827329520734208?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 13, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">The Onchain Summer Campaign<\/h2>\n<p>To celebrate the introduction of Base\u2019s mainnet, Coinbase initiated its \u201cOnchain Summer\u201d campaign, which is set to conclude on August 30. The campaign highlights various on-chain art, gaming, and music initiatives, all powered by Base. Significant participants in the event include Friends With Benefits, Optimism, and Atari.<\/p>\n<p>Furthermore, Friends With Benefits has launched \u201c<a href=\"https:\/\/opensea.io\/collection\/deekay-motion-new-era-eth\" target=\"_blank\" rel=\"noopener\" title=\"\">New Era ETH\u201d<\/a> and \u201cNew Era BTC\u201d NFTs in collaboration with the anonymous crypto enthusiast Cozomo de\u2019 Medici. Coinbase\u2019s protocols lead Jesse Pollak mentioned that companies that develop and deploy on Base might be eligible for grants.<\/p>\n<h2 class=\"wp-block-heading\">Significance of the Collaboration<\/h2>\n<p>Coca-Cola\u2019s entry into the NFT domain with its \u201cMasterpiece\u201d collection indicates the increasing relevance of digital art which people love. More significantly, the new collection on Coinbase\u2019s Base network is also a sign of the <a href=\"https:\/\/nftnewstoday.com\/2023\/08\/10\/how-nfts-offer-proof-of-authenticity\/\" target=\"_blank\" rel=\"noopener\" title=\"\">evolving nature<\/a> of the NFT industry. Rather than solely being speculative assets, NFTs are increasingly seen as tools to introduce a broader audience to digital art and blockchain technology. As established brands venture into this space, they can bridge the understanding gap, demystifying the technology for many. This direction, focused on education and inclusivity rather than mere speculation, is what the NFT industry should prioritize to achieve sustainable growth and widespread acceptance.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><a href=\"https:\/\/nftnewstoday.com\/2023\/08\/15\/coca-cola-launches-nft-collection-with-bases-on-chain-summer\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=coca-cola-launches-nft-collection-with-bases-on-chain-summer\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola recently announced the release of its Masterpiece NFT collection, made available on the Coinbase layer-2 network, Base. This development follows last week\u2019s opening of the Base mainnet to the public, which now hosts over 100 Dapps and service providers. As part of its \u201cOnchain Summer\u201d initiative, which commenced on August 9, Coinbase highlighted Coca-Cola\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/08\/Coca-Cola.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/10545"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=10545"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/10545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/10546"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=10545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=10545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=10545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}