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Pinterest introduced a new AI-powered tool designed to promote body type inclusivity and representation on its platform. The technology will employ artificial intelligence to recognize diverse body types, taking into account factors like shape, size, and form.<\/p>\n
Pinterest\u2019s chief product officer, Sabrina Ellis<\/strong>, told Mashable<\/em><\/a> that the body type AI tool is one of many additions to its growing \u201csuite of inclusive AI efforts.\u201d\u00a0<\/p>\n The tool, which launched today, is currently available in the U.S., U.K., Ireland, Canada, Australia, and New Zealand. For active Pinterest users, the new body type AI tool is somewhat reminiscent of Pinterest\u2019s existing skin tone search tool<\/a> that launched in 2018, which enables users to filter beauty-related pins based on their specific skin tone through \u201cmachine vision.\u201d\u00a0<\/p>\n Essentially, the tool responds to search inquiries that generate specific image results that are tailored to different body types. In developing the new AI body type tool, Pinterest collaborated with creators and experts, including the National Association to Advance Fat Acceptance<\/strong> (NAAFA), model and size advocate Tess Holliday<\/strong>, and Pinterest creators Natalie Craig<\/strong>, Kellie Brown<\/strong>, and Stefany Brito<\/strong>. The feedback and insights the company received were utilized to enhance body representation on the platform in a way that steers clear of toxicity and trolling.<\/p>\n Tigress Osborn<\/a>, chair of NAAFA told Mashable that these social media spaces can be \u201cespecially hard for larger people,\u201d referencing the growing surge of online trolls.\u00a0<\/p>\n \u201cTrolls are relentless \u2014 especially toward fat women who dare to wear anything other than baggy black clothing \u2014 but Pinterest has always been safer and more welcoming than many other online spaces. We hope our work with Pinterest will inspire other companies to join the movement as well,\u201d she emphasized.\u00a0<\/p>\n<\/blockquote>\n Ellis also highlighted Pinterest\u2019s ethos, indicating the company\u2019s belief that \u201cinspiration begins with inclusion,\u201d and working to develop more inclusive experiences within the mobile app.\u00a0<\/p>\n As part of the September 7 launch of the AI tool, Pinterest is also launching its thirteenth inclusion fund \u2013 the Creator Inclusion Fund<\/a> \u2013 in continuation of its vision to amplify and support the work of historically marginalized creators.\u00a0<\/p>\n Diving into the Pinterest app and \u201call body-related searches\u201d on the app, over half (52%) are related to plus-size fashion, according to Pinterest\u2019s research. Over the last year, Pinterest\u00a0 noted that search inquiries such as \u201cconcert looks plus size\u201d and \u201cplus size bridal dresses\u201d have \u201cincreased monumentally.\u201d<\/p>\n According to Pinterest\u2019s research, more than half (52 percent) of all body-related searches on the platform pertain to plus-size fashion. Over the past year, searches such as \u201cconcert looks plus size\u201d and \u201cplus-size bridal dresses\u201d have seen substantial increases.<\/p>\n Sabrina Ellis, Pinterest\u2019s chief product officer, stated that the body type tool is the latest addition to the platform\u2019s growing \u201csuite of inclusive AI efforts.\u201d<\/p>\n \u201cAt Pinterest, we believe that inspiration begins with inclusion,\u201d Ellis explained. \u201cThat\u2019s why we continue to develop inclusive product experiences that make it easier to find the best ideas that feel made for you.\u201d<\/p>\n<\/blockquote>\n The tool is currently available in the U.S., U.K., Ireland, Canada, Australia, and New Zealand, with plans to expand to additional international markets in the future.<\/p>\n Last month, a former Pinterest employee launched her own AI app to directly compete with and overtake Pinterest, having already raised $5 million.\u00a0\u00a0<\/p>\n Founded by Anna Bofa, the new mobile app, Crate, is an interesting new contender in AI and mobile app development. An exclusive report from The Information<\/a> described Crate as an \u201cAI-fueled version of Pinterest.\u201d\u00a0<\/p>\n The app, for example, analyzes content from users \u2013 ranging from TikTok videos to news articles \u2013 and generates personalized recommendations about what products they should buy. It also auto-generates summaries and cover photos for folders within the app, where users can save content, called \u201ccrates.\u201d<\/p>\n\n
Launching \u2018Creator Inclusion Fund\u2019<\/h2>\n
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Does Pinterest Have a New Competitor in AI?<\/h2>\n