Kia continues its expansion into web3, this time launching NBA collaboration \u201cLegends Of The Driveway\u201d NFTs! The project celebrates 16 years of the brand\u2019s close partnership with the National Basketball Association, and more importantly, acts as a fundraiser for the national non-profit organization MobilizeGreen. The collaboration comes in light of Giving Tuesday and sticks to the core principles of web3. Read on to learn more about this life-changing collaboration.<\/p>\n
The \u201cLegends Of The Driveway\u201d NFTs are available on Sweet.io going for a budget-friendly $49.99 per collectible. The mint started on November 29th with 2023 available pieces. The collection features a combination of more than a half dozen traits in each of the 2,023 collectibles. The NFTs feature neon-light-glazed custom basketball driveways with awesome NBA art on the walls. It is a 3D render depicting a house, a basketball hoop and rack, and of course, the driveway. The latest Kia NFT collection is minted on the carbon-neutral Polygon blockchain and sold on the Sweet marketplace. Moreover, Legends of the Driveway collectibles are held in the buyer\u2019s Sweet wallets. Furthermore, these digital collectibles can be traded on the secondary market at any time. Although, on secondary market sales, an additional 90% of the purchase price will benefit the MobilizeGreen nonprofit.<\/p>\n MobilizeGreen is a USA nonprofit that has engaged more than 2,500 young people of color in paid \u201cgreen\u201d and STEM-focused career internships since 2014. \u201cYoung people of color must be at the table, leading the effort to solve environmental challenges in their communities if we are going to create a more just and equitable planet. That starts with early career opportunities, like the ones available through The Virtual Intern. We are grateful to Kia for supporting our students as they begin their paths to leadership,\u201d said Leah Allen, President, and CEO of MobilizeGreen. In addition to this, each Legends Of The Driveway<\/a> NFT is also a sweepstakes entry for lucky winners to the 2023 NBA All Star Game! Moreover, collectors can also mint the NFTs without cryptocurrency, using their credit card.<\/p>\n In February 2022, KIA launched its Robo Dog Collection<\/a> on the Sweet marketplace. This collection saw KIA giving away proceeds to the Petfinder Foundation to help find forever homes for shelter animals. In addition to this, Kia America launched an ad campaign for the 2023 Kia Soul featuring a QR code based NFT<\/a>. This move was also by Sweet\u2019s NFT technology. The ad campaign allowed viewers to scan and claim a unique Kia Soul NFT.<\/p>\n Get our free, 5 minutes daily newsletter. Join 25,000+ NFT enthusiasts & stay on top \ud83d\udc4a\ud83c\udf1a<\/p>\n<\/div>\n<\/div>\n![\"\"](\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/19706-scaled.jpeg.webp)
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