{"id":1346,"date":"2022-12-04T05:51:39","date_gmt":"2022-12-04T05:51:39","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2022\/12\/04\/nike-files-nft-and-metaverse-trademarks-nft-news-today\/"},"modified":"2022-12-04T05:51:39","modified_gmt":"2022-12-04T05:51:39","slug":"nike-files-nft-and-metaverse-trademarks-nft-news-today","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2022\/12\/04\/nike-files-nft-and-metaverse-trademarks-nft-news-today\/","title":{"rendered":"Nike Files NFT and Metaverse Trademarks\u00a0 &#8211; NFT News Today"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong>A few hours after announcing the Web3 platform, the biggest sports brand in the world filed three new Metaverse-related trademarks with the United States Patent and Trademark Office.<\/strong><\/p>\n<p>On November 14, <a href=\"https:\/\/about.nike.com\/en\/newsroom\/releases\/nike-launches-swoosh-a-new-digital-community-and-experience\" target=\"_blank\" rel=\"noopener\">Nike announced<\/a> they were working on a new Metaverse platform under its NVS (Nike Virtual Studios) label. The move surprised many, considering that the NFT market has significantly slowed down over the past six months.<\/p>\n<p>But from the look of things, Nike is still going in on their plan to conquer the Metaverse. How do we know? Just a couple hours after making the official announcement about their new platform, Nike filed three new trademarks with the USPTO.<\/p>\n<h2 id=\"h-what-s-the-swoosh-platform-all-about\">What\u2019s the .Swoosh Platform All About?<\/h2>\n<p>Like many companies before, Nike decided to try the Metaverse. Nike created the <a href=\"https:\/\/www.nike.com\/swoosh\" target=\"_blank\" rel=\"noreferrer noopener\">.Swoosh<\/a> \u2013 pronounced DOT SWOOSH \u2013 a platform that will house all of the brand\u2019s virtual designs and creations.<\/p>\n<p>The .Swoosh platform lives on the Polygon Blockchain network, and it allows users to:<\/p>\n<ul>\n<li>Design and trade Nike\u2019s virtual creations like sneakers, apparel, and accessories<\/li>\n<li>Buy, trade, collect, and display all of the NFTs Nike plans on releasing in the future<\/li>\n<li>Get access to limited digital and physical drops as well as exclusive content<\/li>\n<li>Co-create with some of Nike\u2019s biggest designers and collaborate with others<\/li>\n<\/ul>\n<p>As Nike explained in the statement, the brand\u2019s mission is to use new technology to push boundaries, stay at the forefront of digital innovation, and explore what\u2019s possible in the world of creativity.<\/p>\n<h2 id=\"h-what-trademarks-has-nike-filed\">What Trademarks has Nike Filed?<\/h2>\n<p>Many wondered if NIKE would follow through with their Metaverse plans. But they wasted no time filing three new trademarks, giving us a better idea of what\u2019s coming.<\/p>\n<p>On November 14, the USPTO received<a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1594657887367925760?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1594657887367925760%7Ctwgr%5E2379af47ab8fc4c890079d3b20ccc7976a954315%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Ffinbold.com%2Fnike-sprints-further-into-the-metaverse-with-swoosh-platform-trademarks%2F\" target=\"_blank\" rel=\"noreferrer noopener\"> three applications for trademarks<\/a> connected with the .Swoosh platform from Nike:<\/p>\n<ul>\n<li>Nike\u2019s Swoosh logo<\/li>\n<li>DOTSWOOOSh<\/li>\n<li>.SWOOSH<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Nike?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Nike<\/a> has filed 3 trademarks for its .SWOOSH <a href=\"https:\/\/twitter.com\/hashtag\/Web3?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Web3<\/a> platform!<\/p>\n<p>The applications cover<br \/>\u25b6\ufe0f Virtual footwear, clothing, sports gear<br \/>\u25b6\ufe0f Virtual + crypto goods marketplaces<br \/>\u25b6\ufe0f Custom manufacture of real-world versions of digital footwear + apparel<br \/>\u2026and much more!<a href=\"https:\/\/twitter.com\/hashtag\/NFTs?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#NFTs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Metaverse?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Metaverse<\/a> <a href=\"https:\/\/t.co\/ThBNqaB9SA\" target=\"_blank\">pic.twitter.com\/ThBNqaB9SA<\/a><\/p>\n<p>\u2014 Mike Kondoudis (@KondoudisLaw) <a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1594657887367925760?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 21, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>The applications cover downloadable virtual goods, including sports gear, clothing, footwear, collectibles, content creation software, and trading cards. They also cover real-life versions of apparel, footwear, jewelry, gear, and collectibles.<\/p>\n<p>The filing also indicates that Nike will offer custom manufacturing services for these goods. These trademarks show that Nike plans to work on digital goods and designs and have their designs in the real world.<\/p>\n<h2 id=\"h-what-s-the-future-for-nike-in-the-nft-space\">What\u2019s the Future for Nike in the NFT Space?<\/h2>\n<p>It\u2019s clear that Nike is serious about entering the Metaverse. As we covered before, Nike has made more than $185 million for NFTs this year alone, and the company is setting up for even more success with its new .Swoosh platform.<\/p>\n<p>One thing that has made things skeptical is the fact that Nike\u2019s NFT trading volume has declined steeply in the last six months. Nike\u2019s NFT price went from nearly $24,000 in August to less than $16,000 in November,<a href=\"https:\/\/dune.com\/kingjames23\/nft-project-possible-data-to-use\" target=\"_blank\" rel=\"noreferrer noopener\"> according to data collected by Dune<\/a>.<\/p>\n<p>While the company will continue maintaining a presence in the NFT space through its .Swoosh platform will be interesting to see how their new initiatives influence their success in this area.<\/p>\n<h2 id=\"h-nike-s-plans-for-swoosh-in-2023-and-beyond\">Nike\u2019s Plans for .Swoosh in 2023 and Beyond<\/h2>\n<p>Next year, Nike will launch its first digital collection shaped by the platform\u2019s user community. The company intended to sell <a href=\"https:\/\/nftnewstoday.com\/2022\/04\/28\/nft-sneakers-from-nike-selling-for-over-8k\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital sneakers<\/a> for around $50 a pair. Whether or not this will be successful is up in the air, but one thing\u2019s for sure: Nike will surely make waves in the NFT space with their ambitious plans.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><a href=\"https:\/\/nftnewstoday.com\/2022\/12\/04\/nike-files-nft-and-metaverse-trademarks\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nike-files-nft-and-metaverse-trademarks\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few hours after announcing the Web3 platform, the biggest sports brand in the world filed three new Metaverse-related trademarks with the United States Patent and Trademark Office. On November 14, Nike announced they were working on a new Metaverse platform under its NVS (Nike Virtual Studios) label. The move surprised many, considering that the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2022\/12\/nike.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1346"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=1346"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/1347"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=1346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=1346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=1346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}