{"id":1424,"date":"2022-12-06T18:21:48","date_gmt":"2022-12-06T18:21:48","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2022\/12\/06\/art-blocks-engine-x-atp-nft-culture-web3-culture-nfts-crypto-art-platforms-and-projects\/"},"modified":"2022-12-06T18:21:48","modified_gmt":"2022-12-06T18:21:48","slug":"art-blocks-engine-x-atp-nft-culture-web3-culture-nfts-crypto-art-platforms-and-projects","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2022\/12\/06\/art-blocks-engine-x-atp-nft-culture-web3-culture-nfts-crypto-art-platforms-and-projects\/","title":{"rendered":"Art Blocks\u2019 Engine x ATP | NFT CULTURE | Web3 Culture NFTs &#038; Crypto Art | Platforms and Projects"},"content":{"rendered":"<p><\/p>\n<div>\n<p dir=\"ltr\"><b>Today, the generative art powerhouse and <a href=\"https:\/\/www.atptour.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.atptour.com\/&amp;source=gmail&amp;ust=1670436808708000&amp;usg=AOvVaw2JPA1_5Q2ecEaoeycIPkh_\">ATP<\/a>, a global governing body of men\u2019s professional tennis, launched the first data-driven generative art project capturing the sport and beauty of in-match tennis data from<\/b> the Nitto ATP Finals \u2013\u2013 the electrifying season finale of the ATP Tour.<\/p>\n<div id=\"gallery-1\" class=\"gallery galleryid-14540 gallery-columns-2 gallery-size-large\">\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon landscape\">\n\t\t\t\t<a href=\"https:\/\/www.nftculture.com\/nft-news\/art-blocks-engine-x-atp\/attachment\/love_creativerange_08\/\" target=\"_blank\" rel=\"noopener\"><noscript><img loading=\"lazy\" data-tf-not-load=\"1\" importance=\"high\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.nftculture.com\/wp-content\/uploads\/2022\/12\/Love_CreativeRange_08-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.nftculture.com\/wp-content\/uploads\/2022\/12\/Love_CreativeRange_08-1024x1024.png 1024w, https:\/\/www.nftculture.com\/wp-content\/uploads\/2022\/12\/Love_CreativeRange_08-300x300.png 300w, https:\/\/www.nftculture.com\/wp-content\/uploads\/2022\/12\/Love_CreativeRange_08-150x150.png 150w, https:\/\/www.nftculture.com\/wp-content\/uploads\/2022\/12\/Love_CreativeRange_08-768x768.png 768w, https:\/\/www.nftculture.com\/wp-content\/uploads\/2022\/12\/Love_CreativeRange_08.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/a>\n\t\t\t<\/div>\n<\/figure>\n<figure class=\"gallery-item\">\n\t\t\t<\/figure>\n<figure class=\"gallery-item\">\n\t\t\t<\/figure>\n<figure class=\"gallery-item\">\n\t\t\t<\/figure>\n<\/p><\/div>\n<p dir=\"ltr\">The project entitled LOVE is Art Blocks Engine\u2019s first partnership with a sports franchise and a significant advancement in the intersection of sports and web3. Created as a commemorative piece of sports memorabilia, the NFT will be generated entirely from official in-match data from the ATP Tour\u2019s season finale. Shadows and court lines will indicate each ball\u2019s location, velocity and direction of travel at the point of impact, creating not only a form of art but a reinvention of sports memorabilia.<\/p>\n<div>The collection of 300 pieces sold out in under 40min and is now trading on the\u00a0<a href=\"https:\/\/opensea.io\/collection\/love-tennis-art-collection?search[sortAscending]=false&amp;search[sortBy]=UNIT_PRICE\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/opensea.io\/collection\/love-tennis-art-collection?search%5BsortAscending%5D%3Dfalse%26search%5BsortBy%5D%3DUNIT_PRICE&amp;source=gmail&amp;ust=1670436808708000&amp;usg=AOvVaw20P9GktdckVMxlHyRALjBY\">secondary market<\/a>\u00a0for upwards of $1,000.\u00a0This is the first time generative art will be used to document sports history with hundreds of one-of-a-kind works of art created as the generative mints are revealed.<\/div>\n<div>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0\u201cArt Blocks Engine is the newest offering from Art Blocks, aimed at pushing forward the power of generative and allowing partners to share the magic of the minting experience with their communities. T<\/span><span style=\"font-weight: 400;\">his project with ATP is a compelling use case for the intersection of tennis and dynamic digital collectibles, commemorating what will be historic moments from the Nitto ATP Finals. We are so excited to be a part of this project furthering the intersection of art, sports, and crypto.\u201d <b>Hugh Heslep, Art Blocks Chief Operating Officer<\/b><\/span><\/p>\n<\/blockquote>\n<p><b>LOVE<\/b><span style=\"font-weight: 400;\"> will generate artwork entirely from official in-match data from the ATP Tour\u2019s season finale, provided by Tennis Data Innovations. Shadows and court lines will indicate each ball\u2019s location, velocity and direction of travel at the point of impact. Additional variables will be used to generate unexpected colors, texture and zoom, creating unique and beautiful collectibles for fans. The resulting works are not only a form of art but a reinvention of sports memorabilia.<\/span><\/p>\n<\/div>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0\u201cArt is in everything\u2014a newspaper, a letter, a swing in a tennis match. These ordinary objects and moments can be broken apart into simple components and built back up into more intricate languages.\u201d <b>Martin Grasser<\/b><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">The <\/span><b>LOVE<\/b><span style=\"font-weight: 400;\"> collection goes on sale on Tuesday, December 6, where the artwork will be revealed at the point of minting. Each NFT will be randomly assigned a particular shot, selected from Nitto ATP Finals data, which will be used to live-generate the artwork at the point of sale.\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u201cWeb3 is unlocking incredible new opportunities to innovate and bring sport to life for fans. LOVE represents an exciting first step in the space for the ATP Tour. The collection allows fans to own unique artwork generated by our season finale and showcases the richness of data we have in tennis. We\u2019re delighted to break new ground at the intersection of sports and web3 in collaboration with true leaders in the industry.\u201d <b>Daniele San\u00f3, ATP Chief Business Officer<\/b><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Following the mint and reveal, collectors will be able to order a high-quality physical print of their artwork via Level Frames. In order to preserve the artwork\u2019s exclusivity this process will be \u2018token-gated\u2019, ensuring that each NFT can only be printed by its owner. Fans will also be able to trade their LOVE NFT on the secondary market, with 1% of all secondary sales to be donated directly to the Giving Block\u2019s Mental Health Impact Fund.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!--themify_builder_content--><\/p>\n<p><!--\/themify_builder_content--><\/p><\/div>\n<p><a href=\"https:\/\/www.nftculture.com\/nft-news\/art-blocks-engine-x-atp\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, the generative art powerhouse and ATP, a global governing body of men\u2019s professional tennis, launched the first data-driven generative art project capturing the sport and beauty of in-match tennis data from the Nitto ATP Finals \u2013\u2013 the electrifying season finale of the ATP Tour. The project entitled LOVE is Art Blocks Engine\u2019s first partnership [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.nftculture.com\/wp-content\/uploads\/2022\/12\/Art-blocks-engine-ATP-drop.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1424"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=1424"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/1425"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=1424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=1424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=1424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}