The next iteration of the internet,\u00a0known as Web3<\/em>, has decentralization, censorship resistance, and privacy protection at its core. The search engines of the future have the potential to reflect these fundamental characteristics.\u00a0<\/p>\n Today\u2019s search engines use central databases that raise trust concerns. Whether the search giant\u00a0Google interferes with results<\/a>\u00a0or even\u00a0censors<\/a>\u00a0them has been the center of attention in recent years\u2019 debates. Leading social media companies have repeatedly received their shares of similar claims.\u00a0<\/p>\n Another problem with centralized search engines is that they use cookies to track our online activities and save our personal data to share with advertisers. Although Google plans to\u00a0block third-party cookies<\/a>, it won\u2019t be effective until 2024. Even if it\u2019s deployed, it won\u2019t be a sufficient solution to allay worries about data privacy.\u00a0\u00a0<\/p>\n Decentralization transfers the power from a few central entities to distributed blockchain networks of peer-to-peer participants. As a result, we can access search results while maintaining our privacy because no intermediary interferes with them.\u00a0<\/p>\n AI is one of the major factors,\u00a0if not the most important<\/em>, that will shape the future of the internet. Technologies like natural language processing (NLP) are simplifying human-machine communication. As a result, intuitive search methods like voice commands and visual search become possible. The latter is already very popular. According to\u00a0Think with Google<\/a>, 20% of all Google App searches are done by voice search.\u00a0<\/p>\n Moreover, AI algorithms can learn from users\u2019 behaviors and recommend personalized products. All e-commerce giants implement such solutions to serve customers better and boost their sales.\u00a0<\/p>\n However, if AI handles unencrypted data, security and\u00a0privacy issues arise<\/a>. If, on the other hand, we integrate\u00a0blockchain solutions with AI<\/a>, we can have a better internet that protects privacy without forgoing advanced search methods provided by AI technologies.\u00a0<\/p>\n It\u2019s now widely accepted that metaverse and web3 are interrelated and\u00a0immersive technologies like augmented reality<\/a>\u00a0play central roles in the evolution of both.\u00a0<\/p>\n Like AI, these technologies are growing at a rapid pace and transforming how we search visually. Aside from visual search, augmented reality is also particularly powerful for geo-based search, as it functions based on the user\u2019s current location.\u00a0<\/p>\n Businesses are already leveraging the geo-based search concept to target prospects in real-time. However, using AR along with blockchain technology will open doors to immersive and intuitive location-based searching in future metaverse applications.\u00a0<\/p>\n Yes, and\u00a0Presearch<\/a>\u00a0is one of them. The company is building an ecosystem, not only a search engine. It will also include elements inherent in the other blockchain and crypto ecosystems, such as a community, native token, and dedicated marketplace. The team set out to enable advertisers to bid on keywords by\u00a0staking the native token PRE<\/em>, a brand-new idea, still it immediately resonates with those familiar with crypto concepts. Moreover, keyword stakers will be able to trade the native token PRE on the marketplace.\u00a0<\/p>\n Another noteworthy Web3 search engine is\u00a0Neeva.xyz<\/a>. It\u2019s still in the preliminary stages. However, private search engine Neeva develops it, a company that already has experience enabling\u00a0user-controlled<\/a>\u00a0web searches. The company has recently raised $40M in a round led by Paradigm to further develop its Web3-powered search engine.<\/p>\n An interesting new generation search engine that functions very much as the RSS feeds,\u00a0but is decentralized<\/em>, is\u00a0rss3.io<\/a>. It keeps track of activities in major crypto wallets, primarily those registered on the Ethereum blockchain. The company also partnered with the\u00a0Lens protocol<\/a>\u00a0to enable feeds from decentralized social media apps.\u00a0<\/p>\n Finally, we can also think of block explorers as web3 search engines. Although not very intuitive and user-friendly, they are great resources that index every transaction on blockchains. The most well-known is Etherscan which allows us to search through transactions on Ethereum.<\/p>\n<\/div>\n3 ways Web3 will improve search results<\/h2>\n
#1 Decentralization helps combat censorship and protect privacy.<\/h3>\n
#2 Web3 works well with Artificial Intelligence (AI).<\/h3>\n
#3 Augmented reality (AR) and Web3 facilitate geo search in metaverse applications.\u00a0<\/h3>\n
Do Web3 search engines currently exist?<\/h2>\n
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