Smart glasses are like our mobile phones. They function as user interface devices that connect us to the digital world. If they become easy to use and affordable, we\u2019ll have a way to enter metaverse applications anytime and anywhere.\u00a0<\/p>\n
We present 7 approaches adopted by the pioneers of smart glasses to allow embracing the metaverse on a mass level.\u00a0<\/p>\n
Designing smart glasses that people would actually wear<\/h2>\n
The challenges that hinder the widespread use of smart glasse<\/a>s are known: they are heavy and expensive, their interfaces aren\u2019t user-friendly, and in some cases, they aren\u2019t aesthetically pleasing. Moreover, most of them suffer from low battery life and need to connect through cables.<\/p>\n Who has the knowledge, skills, and creativity to overcome these obstacles? Developers and creators will be the companies\u2019 greatest assets on the way to building AR experiences that have widespread use.<\/p>\n Snap\u2019s\u00a0Spectacles<\/a>\u00a0collaborates with AR creators and developers who build immersive experiences to improve its glasses. Currently, the company doesn\u2019t offer them to the public; they are only for professionals to test and come up with innovative ideas. Spectacles are integrated with Lens Studio,\u00a0Snapchat\u2019s AR app<\/em>, to make the process easier.\u00a0<\/p>\n Qualcomm follows a similar path with its\u00a0Snapdragon Spaces<\/a>\u00a0that allow developers to access an open ecosystem of global operators and smartphone OEMs to build experiences for AR glasses that adapt to different environments.\u00a0<\/p>\n Smart glasses should look good to reach more people. A company that specifically focuses on the design and fashion aspect is\u00a0Nreal<\/a>. The company produces lightweight, pocket-sized AR glasses that are ergonomically engineered.\u00a0<\/p>\n Nreal has recently\u00a0raised<\/a>\u00a0$15 million from the Korean sunglasses brand Gentle Monster to reach a wider audience. These kinds of strategic partnerships are indispensable for breaking into the mainstream.\u00a0<\/p>\n The Chinese AR manufacturer has also teamed up with Qualcomm to increase cross-platform smartphone compatibility. For example, one of its flagship products,\u00a0Nreal Light<\/a>, functions with 5G smartphones powered by Qualcomm. Users of these smart glasses just have to plug their phones to enter their AR portals.\u00a0<\/p>\n Another notable\u00a0partnership<\/a>\u00a0has taken place between Amazon Fashion and Snap. Thanks to this collaboration, Snapchat users can access new try-on experiences.\u00a0<\/p>\n Virtual try-on apps are an essential stepping stone to mainstream metaverse adoption as they train consumers through concrete use cases like social media shopping.\u00a0<\/p>\n Although Snapchat users don\u2019t actually wear physical smart glasses in such applications, they get familiar with AR in a fun way, and their shopping journeys become engaging as well.<\/p>\n Inventing more use cases for smart glasses<\/p>\n Like shopping, there are numerous other ways to touch a person\u2019s life via well-designed augmented reality solutions. Although there have been many business use cases of smart glasses so far, the consumer domain still has room for growth.\u00a0<\/p>\n One popular domain in this regard is\u00a0metaverse fitness<\/a>\u00a0applications. Consider, for example,\u00a0Ghost Pacer<\/a>. The company makes smart glasses specifically for running. They enable the wearers to work out along with a trainer hologram who pushes them toward their goals.\u00a0<\/p>\n Many consumers prefer voice commands and\u00a0voice search<\/a>\u00a0to connect with devices over text-based alternatives. When smart glasses are integrated with speech recognition software, all kinds of hands-free applications become possible.\u00a0<\/p>\n The smart glasses maker,\u00a0Vuzix<\/a>, works in this area. Its speech engine is capable of recognizing over 30 languages. Although the company focuses on enterprise customers, there is no reason consumer applications can\u2019t make use of the technology. For instance,\u00a0Google<\/a>\u00a0is developing AR glasses capable of translating languages in real-time and in front of your eyes.<\/p>\n Enterprise solutions are already playing important roles in the adoption of the metaverse through AR glasses.\u00a0<\/p>\n In business settings, smart glasses allow private displays to prevent confidential data from being seen, guide workflow on the\u00a0manufacturing<\/a>\u00a0floor, train in a safe environment, increase\u00a0collaboration<\/a>\u00a0in real-time thanks to digital twins and speed up the\u00a0construction<\/a>\u00a0pace.\u00a0<\/p>\n Augmented reality technology is paving the way to metaverse adoption by offering us wearable interfaces via glasses. It\u2019s also an important factor that impacts the evolution of all things Web3, whether as an accelerator of\u00a0geo search in the metaverse<\/a>, enabler of\u00a0phygital NFTs<\/a>\u00a0or acting as the platform for\u00a0NFT displays<\/a>.\u00a0<\/p>\n<\/div>\n#1 Lower barriers for developers and creators<\/h3>\n
#2 Fashionable glasses<\/h3>\n
#3 Increased compatibility<\/h3>\n
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<\/figure>\n#4 Virtual eyewear try-on experiences<\/h3>\n
#5 Enhancement of sports and outdoor activities<\/h3>\n
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<\/figure>\n#6 Voice commands open up new possibilities\u00a0<\/h3>\n
#7 Solutions tailored for enterprises<\/h3>\n
Final Words<\/h2>\n