Justin Bieber, Jimmy Fallon, and Madonna are among many celebrities named in a class-action lawsuit against the <\/span>Bored Ape Yacht Club<\/span><\/a> (BAYC) NFT founders. The lawsuit alleged that the stars \u201cmisleadingly promoted\u201d BAYC NFTs, resulting in buyers facing substantial financial losses. Furthermore, the complaint claimed that Yuga Labs is running a \u201cvast scheme\u201d and paid celebrities to shill NFTs. Let\u2019s dive deeper into the BAYC lawsuit naming celebrities.<\/span><\/p>\n The lawsuit filed Thursday, 8 September in U.S. District Court in California claimed that Yuga Labs paid \u201chighly influential celebrities\u201d to pump the value of BAYC NFTs. John T. Jasnoch of Scott+Scott Attorneys at Law LLP filed the lawsuit.\u00a0<\/span><\/p>\n \u201cDefendants\u2019 promotional campaign was wildly successful, generating billions of dollars in sales and re-sales,\u201d <\/span>it reads<\/span><\/a>. \u201cThe manufactured celebrity endorsements and misleading promotions\u2026were able to artificially increase the interest in and price of the BAYC NFTs\u2026causing investors to purchase these losing investments at drastically inflated prices.\u201d<\/span><\/p>\n Furthermore, the lawsuit alleged that Yuga Labs and Guy Oseary were part of a \u201cvast scheme\u201d. They allegedly used MoonPay as a \u201cfront operation\u201d to sell NFTs. Essentially, they used their \u201cvast network of A-list musicians, athletes, and celebrity clients and associates to misleadingly promote and sell the Yuga Financial Products.\u201d<\/span><\/p>\n The lawsuit further claimed that the defendants received digital assets from Moonpay or Yuga Labs for their promotions. For instance, Justin Bieber allegedly received a Bored Ape worth $1.3 million, although it was promoted as an NFT he bought himself.\u00a0<\/span><\/p>\n All in all, the lawsuit named 37 defendants. This includes Yuga Labs founders and leadership team, MoonPay and its CEO, Ivan Soto-Wright, and Reddit co-founder Alexis Ohanian. Web3 investor, Guy Oseary; NFT artist, Beeple; and several Ape DAO board members are also named. A-list celebrities such as Gwyneth Paltrow, Paris Hilton, Snoop Dogg, Kevin Hart, Serena Williams, Steph Curry, and The Weeknd are some of the others on the list.\u00a0<\/span><\/p>\n \u201cThe exclusiveness of BAYC membership was entirely based on the inclusion and endorsements of highly influential celebrities,\u201d the lawsuit claimed.<\/span><\/p>\n![\"Jimmy](\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/fallon-bored-ape.png.webp)
\n<\/picture>\n<\/noscript>About the BAYC lawsuit naming celebrities<\/b><\/span><\/h2>\n
![\"BAYC](\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/Bored-Apes-Collectibles.jpeg.webp)
\n<\/picture>\n<\/noscript>Who are the 37 defendants?<\/b><\/span><\/h2>\n