{"id":1583,"date":"2022-12-10T23:41:59","date_gmt":"2022-12-10T23:41:59","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2022\/12\/10\/starbucks-odyssey-starbucks-launches-web3-rewards-platform\/"},"modified":"2022-12-10T23:41:59","modified_gmt":"2022-12-10T23:41:59","slug":"starbucks-odyssey-starbucks-launches-web3-rewards-platform","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2022\/12\/10\/starbucks-odyssey-starbucks-launches-web3-rewards-platform\/","title":{"rendered":"Starbucks Odyssey: Starbucks Launches Web3 Rewards Platform"},"content":{"rendered":"<p><\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Starbucks on Thursday, December 8, launched its new Polygon-based Web3 rewards platform, <\/span><a href=\"https:\/\/nftevening.com\/starbucks-loyalty-system-will-soon-include-nfts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Starbucks<\/span><\/a><span style=\"font-weight: 400;\"> Odyssey. Reportedly, the platform has seen an \u201cunprecedented\u201d demand since its launch. Currently in beta for a group of testers, it will add more testers in January 2023. Let\u2019s take a closer look at what Starbucks Odyssey is all about.<\/span><\/p>\n<figure id=\"attachment_86981\" aria-describedby=\"caption-attachment-86981\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><picture decoding=\"async\" class=\"size-full wp-image-86981\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-scaled.jpeg.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-300x146.jpeg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-768x373.jpeg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-115x56.jpeg.webp 115w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-150x73.jpeg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-450x219.jpeg.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%20583'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"size-full wp-image-86981\"><source type=\"image\/webp\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-scaled.jpeg.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-300x146.jpeg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-768x373.jpeg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-115x56.jpeg.webp 115w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-150x73.jpeg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-450x219.jpeg.webp 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-scaled.jpeg\" alt=\"Starbucks Odyssey starbucks barrista serving coffee\" width=\"1200\" height=\"583\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-scaled.jpeg 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-300x146.jpeg 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-1024x498.jpeg 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-768x373.jpeg 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-115x56.jpeg 115w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-150x73.jpeg 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-450x219.jpeg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-86981\" class=\"wp-caption-text\">Starbucks Odyssey is currently on beta. Credit: Starbucks<\/figcaption><\/figure>\n<h2><span id=\"Starbucks_Odyssey_What_is_the_Web3_rewards_platform\"><b>Starbucks Odyssey: What is the Web3 rewards platform?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First announced in September 2022, Starbucks Odyssey adds to the coffee chain\u2019s existing loyalty program. Essentially, users can earn loyalty points for purchasing items at Starbucks stores and for taking part in various activities on the Odyssey app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Post the launch, there has been an \u201cunprecedented interest in Starbucks Odyssey,\u201d a spokesperson told <\/span><a href=\"https:\/\/decrypt.co\/116863\/starbucks-unprecedented-interest-polygon-nft-rewards\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Decrypt<\/span><\/a><span style=\"font-weight: 400;\">. They added that the customer response has been \u201coverwhelming\u201d.\u00a0<\/span><\/p>\n<h2><span id=\"How_does_the_Starbucks_Web3_rewards_platform_work\"><b>How does the Starbucks Web3 rewards platform work?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To elaborate, users can earn \u201cJourney Stamps\u201d by completing activities such as quizzes on Starbucks Odyssey. These Stamps celebrate the brand\u2019s 51-year-old legacy. They will function as NFTs on the Polygon blockchain which can be traded in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, users can also use the stamps to gain access to exclusive perks. These include online drink-making, events at the brand\u2019s Reserve Roastery locations, and a chance to visit Starbucks\u2019 coffee farm in Costa Rica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next year, Starbucks will also launch its NFT marketplace. Powered by\u00a0 Nifty Gateway, the marketplace will enable users to trade partner NFTs. Notably, proceeds of the NFT sales will support charities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe plan to create a series of branded NFT collections, the ownership of which initiates community membership, and allows for access to exclusive experiences and perks,\u201d Starbucks said in May. \u201cThe themes of these collections will be born of Starbucks artistic expressions, both heritage and newly created, as well as through world-class collaborations with other innovators and like-minded brands.\u201d\u00a0\u00a0<\/span><\/p>\n<div class=\"bottom-text__subscribe\">\n<div id=\"mlb2-5802138\" class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-5802138\">\n<div class=\"ml-form-align-center\">\n<div class=\"ml-form-embedWrapper embedForm\">\n<div class=\"ml-form-embedBody ml-form-embedBodyHorizontal row-form\">\n<div class=\"ml-form-embedContent\" style=\"\">\n<h4><span id=\"Join_Our_New_To_The_Moon_daily_Newsletter\">Join Our New &#8220;To The Moon&#8221; daily Newsletter<\/span><\/h4>\n<p>Get our free, 5 minutes daily newsletter. Join 25,000+ NFT enthusiasts &amp; stay on top \ud83d\udc4a\ud83c\udf1a<\/p>\n<\/div>\n<\/div>\n<div class=\"ml-form-successBody row-success\" style=\"display:none\">\n<div class=\"ml-form-successContent\">\n<h4><span id=\"Thank_you\">Thank you!<\/span><\/h4>\n<p>You have successfully joined our subscriber list.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"1\" height=\"1\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" alt=\".\" border=\"0\" data-lazy-src=\"https:\/\/track.mailerlite.com\/webforms\/o\/5802138\/c5t4g8?v1668587371\"\/><noscript><img loading=\"lazy\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/5802138\/c5t4g8?v1668587371\" width=\"1\" height=\"1\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" alt=\".\" border=\"0\"\/><\/noscript><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/nftevening.com\/starbucks-odyssey-starbucks-launches-web3-rewards-platform\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks on Thursday, December 8, launched its new Polygon-based Web3 rewards platform, Starbucks Odyssey. Reportedly, the platform has seen an \u201cunprecedented\u201d demand since its launch. Currently in beta for a group of testers, it will add more testers in January 2023. Let\u2019s take a closer look at what Starbucks Odyssey is all about. Starbucks Odyssey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/starbucks-scaled.jpeg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1583"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/1584"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=1583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}