{"id":1765,"date":"2022-12-15T20:22:55","date_gmt":"2022-12-15T20:22:55","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2022\/12\/15\/5-classic-brands-nailing-a-comeback-with-nfts\/"},"modified":"2022-12-15T20:22:55","modified_gmt":"2022-12-15T20:22:55","slug":"5-classic-brands-nailing-a-comeback-with-nfts","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2022\/12\/15\/5-classic-brands-nailing-a-comeback-with-nfts\/","title":{"rendered":"5 Classic Brands Nailing a Comeback With NFTs"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"has-drop-cap\">Undoubtedly, <a href=\"https:\/\/nftnow.com\/guides\/what-is-nft-meaning\/\" target=\"_blank\" rel=\"noreferrer noopener\">NFTs<\/a> have provided a route for countless young, <a href=\"https:\/\/nftnow.com\/culture\/5-artists-making-a-name-for-themselves-with-nude-nfts\/\" target=\"_blank\" rel=\"noreferrer noopener\">up-and-coming artists<\/a> and <a href=\"https:\/\/nftnow.com\/guides\/complete-guide-to-the-nft-music-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">musicians<\/a> to finally make a living from their passion and craft. Even <a href=\"https:\/\/nftnow.com\/culture\/luxury-brands-are-a-great-example-of-web3-adaptation\/\" target=\"_blank\" rel=\"noreferrer noopener\">legacy brands<\/a> have gotten in on the fun, utilizing this revolutionary new technology to engage their market in a deeper and more meaningful way. Through the usage of <a href=\"https:\/\/nftnow.com\/guides\/how-to-access-read-and-understand-ethereum-smart-contracts\/\" target=\"_blank\" rel=\"noreferrer noopener\">smart contracts<\/a> \u2014 one of the features that sets NFTs apart \u2014 brands can even enable a host of unique <a href=\"https:\/\/nftnow.com\/news\/the-nft-community-is-split-over-the-utility-of-art\/\" target=\"_blank\" rel=\"noreferrer noopener\">utilities<\/a> for their buyers down the road.<\/p>\n<p>However, a reoccurring story we\u2019ve seen in the brief history of NFTs in the public limelight is how classic, sometimes long-defunct brands have looked to this novel technology as a way back into the public conversation. Here\u2019s a quick rundown of recent NFT launches that have induced the biggest nostalgia trips in the community.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>The music industry\u2019s transition from radio and CD to on-demand streaming wasn\u2019t instantaneous. Before platforms like Spotify became synonymous with listening to music, consumers found themselves drawn to a simpler, more cost-efficient way of curating their personal music libraries: peer-to-peer file-sharing platforms. And everyone\u2019s platform of choice? Limewire. Reportedly, the file-sharing client was installed on <a href=\"https:\/\/marquettewire.org\/3777966\/tribune\/marquee\/the-life-and-death-of-limewire-mr1-se2-je3\/\" target=\"_blank\" rel=\"noreferrer noopener\">over one-third<\/a> of all computers worldwide during its peak in 2007.<\/p>\n<p>Of course, given the legal gray-zones these platforms inhabited, LimeWire\u2019s time in the sun didn\u2019t last long. Following the release of its final update in 2010, the site began to fade out of public consciousness as quickly as it entered.<\/p>\n<p>That\u2019s what made LimeWire\u2019s <a href=\"https:\/\/twitter.com\/limewire\/status\/1542571282302214146\" target=\"_blank\" rel=\"noreferrer noopener\">July 2022 announcement<\/a> such a trip. The brand was back but in a slightly different form. Now it\u2019s an NFT marketplace, with an emphasis on distributing <a href=\"https:\/\/nftnow.com\/guides\/complete-guide-to-the-nft-music-ecosystem\/\" target=\"_blank\" rel=\"noopener\">m<\/a><a href=\"https:\/\/nftnow.com\/features\/nft-tickets-are-the-future-of-live-music\/\" target=\"_blank\" rel=\"noopener\">u<\/a><a href=\"https:\/\/nftnow.com\/guides\/complete-guide-to-the-nft-music-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">sic NFTs<\/a>. Since that announcement, it\u2019s maintained an active presence in the music NFT space, even curating a series of <a href=\"https:\/\/nftnow.com\/features\/nft-tickets-are-the-future-of-live-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtua<\/a><a href=\"https:\/\/nftnow.com\/guides\/decentraland-the-ultimate-game-for-your-virtual-land-hustle\/\" target=\"_blank\" rel=\"noreferrer noopener\">l events on the platforms such as Decentraland<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><figcaption>Nickelodeon<\/figcaption><\/figure>\n<\/div>\n<p>Although Nickelodeon\u2019s still around, with its revenue largely carried by an upbeat aquatic sponge, its cultural mindshare pales in comparison to what it was in the 1990s. Through the decade, some of the greatest cartoons ever made premiered, giving an entire generation of kids and teens fond memories to look back on. <em>Hey Arnold! <\/em>spoke to the ups and downs of living an inner-city childhood, <em>The Wild Thornberries<\/em> spoke to every child\u2019s fantasy of being able to talk to animals, and <em><a href=\"https:\/\/www.youtube.com\/watch?v=TKtJD92RD6s\" target=\"_blank\" rel=\"noreferrer noopener\">Ren and Stimpy<\/a><\/em> gave everybody nightmares.<\/p>\n<p>Partnering with <a href=\"https:\/\/www.recurforever.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RECUR<\/a>, Nickelodeon looked to preserve the most precious parts of its legacy on the blockchain through the July launch of its first-ever NFT collection. The initial public drop consisted of 10,000 packs, each containing various one-of-one PFP NFTs featuring characters from two of Nickelodeon\u2019s most beloved 90s shows: <em>Rugrats<\/em> and <em>Hey Arnold!<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/atari-nfts.png\" alt=\"\" class=\"wp-image-25499\" width=\"660\" height=\"440\" srcset=\"https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/atari-nfts.png 1153w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/atari-nfts-700x466.png 700w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/atari-nfts-768x512.png 768w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/atari-nfts-150x100.png 150w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><figcaption>Atari<\/figcaption><\/figure>\n<\/div>\n<p>The <a href=\"https:\/\/nftnow.com\/culture\/netflix-is-using-nfts-to-harvest-engagement-data-and-tv-may-never-be-the-same\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix<\/a> hit <em>Stranger Things<\/em> demonstrated one simple condition really, really well: the resilience of 80s nostalgia. To celebrate its legacy in shaping the gaming experiences of youth all over the world through the 1980s, former gaming giant Atari released the 50 Years of Atari NFT collection on September 2022.<\/p>\n<p>In collaboration with Brazilian artist <a href=\"https:\/\/twitter.com\/billythebutcher\" target=\"_blank\" rel=\"noreferrer noopener\">Butcher Billy<\/a>, Atari created a collection of 2,600 generative NFT posters that evoked the brand\u2019s promotional materials for its vast library of classic games during its cultural peak.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/7A3DE80D-1D30-49CA-960C-4309BFCBB7CF.jpeg\" alt=\"\" class=\"wp-image-25503\" width=\"642\" height=\"428\" srcset=\"https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/7A3DE80D-1D30-49CA-960C-4309BFCBB7CF.jpeg 1024w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/7A3DE80D-1D30-49CA-960C-4309BFCBB7CF-700x467.jpeg 700w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/7A3DE80D-1D30-49CA-960C-4309BFCBB7CF-768x512.jpeg 768w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/7A3DE80D-1D30-49CA-960C-4309BFCBB7CF-150x100.jpeg 150w\" sizes=\"(max-width: 642px) 100vw, 642px\"\/><figcaption>Winamp<\/figcaption><\/figure>\n<\/div>\n<p>Yes, Winamp. It still exists. Despite seeing its heyday in the Windows ME to XP era of computing, the media player has quietly been pushing updates for the past 25 years and counting. Winamp\u2019s latest big update? Support for music NFTs. Now, collectors can house their collection of music NFTs on the player to go alongside all the Sublime CDs they ripped in their college dorm rooms.<\/p>\n<p>In early 2022, Winamp opened its <a href=\"https:\/\/www.winamp.com\/foundation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Foundation<\/a> as a way of providing support to musicians all around the world in pursuing their sonic passions. To help raise funds for that initiative, Winamp put up its original skin for sale as an NFT on <a href=\"https:\/\/opensea.io\/assets\/matic\/0x2953399124f0cbb46d2cbacd8a89cf0599974963\/104798528563943699501484727676493003036812409169450038378813607245526209658881\" target=\"_blank\" rel=\"noreferrer noopener\">OpenSea<\/a>. Going further, its <a href=\"https:\/\/www.winamp.com\/about\/nft-initiative\/\" target=\"_blank\" rel=\"noreferrer noopener\">NFT initiative<\/a> now also made its way into the player\u2019s code, as evidenced by its newfound support for music NFTs.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/nftnow.com\/wp-content\/uploads\/2022\/06\/radioshack-logo-1200x800.jpeg\" alt=\"\" class=\"wp-image-14525\" width=\"639\" height=\"426\" srcset=\"https:\/\/nftnow.com\/wp-content\/uploads\/2022\/06\/radioshack-logo-1200x800.jpeg 1200w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/06\/radioshack-logo-700x467.jpeg 700w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/06\/radioshack-logo-768x512.jpeg 768w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/06\/radioshack-logo-1536x1024.jpeg 1536w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/06\/radioshack-logo-2048x1366.jpeg 2048w, https:\/\/nftnow.com\/wp-content\/uploads\/2022\/06\/radioshack-logo-150x100.jpeg 150w\" sizes=\"(max-width: 639px) 100vw, 639px\"\/><figcaption>Radioshack<\/figcaption><\/figure>\n<\/div>\n<p>In one of the most bizarre twists of 2022, defunct <a href=\"https:\/\/www.radioshack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">American tech retailer Radioshack<\/a> rose from the dead, awakening as a Web3-focused brand touting noted NFT collector fxnction\u2019s signature snark. Reportedly, the move was several years in the making and began when investors Alex Mehr and Tai Lopez <a href=\"https:\/\/fortune.com\/2020\/11\/26\/radioshack-online-bankruptcy-comeback\/\" target=\"_blank\" rel=\"noreferrer noopener\">bought out the former tech giant<\/a> following its declared 2020 bankruptcy.<\/p>\n<p>Now, aside from its practice of selling customers consumer electronics and hardware on the cheap, it\u2019s also taken to social media to push all manner of crypto coins and NFT projects onto its followers. Since its June 2022 shift, Radioshack has gradually settled into one of the NFT community\u2019s most treasured presences on social media.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><a href=\"https:\/\/nftnow.com\/culture\/5-classic-brands-nailing-a-comeback-with-nfts\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Undoubtedly, NFTs have provided a route for countless young, up-and-coming artists and musicians to finally make a living from their passion and craft. Even legacy brands have gotten in on the fun, utilizing this revolutionary new technology to engage their market in a deeper and more meaningful way. Through the usage of smart contracts \u2014 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[10],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftnow.com\/wp-content\/uploads\/2022\/12\/brands-collage-min-1200x686.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1765"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=1765"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/1766"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=1765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=1765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=1765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}