Even though some big brands have stepped back from the NFT world\u2014as Nike did with its RTFKT project<\/a>\u2014adidas is showing that it\u2019s still eager to explore what\u2019s possible. Their recent final reveal of ALTS by Adidas avatars seems to signal a belief in the future of digital avatars, digital collectibles, and Web3. Instead of retreating, adidas is pressing forward, hoping to give fans and collectors something fresh.<\/p>\n The ALTS by Adidas NFT avatar reveal arrived on December 10, 2024, nearly three years after its first mint in 2021. This collection includes 20,066 unique digital avatars\u2014each one designed to represent your \u201calternate self.\u201d They blend 75 years of adidas history <\/a>with futuristic style. Picture the brand\u2019s legacy of athletes, creators, and ambassadors, all reimagined in a new, digital form.<\/p>\n This collection is divided into eight different \u201cALT[er] Egos\u201d: STRIKES (Football), SPRINTS (Running), HOOPS (Basketball), AMPS (Music & Entertainment), THRILLS (Gaming & Action Sports), SOLES (Sneaker Fans), DECOS (Art), and DRIPS (Fashion). Each avatar comes packed with over 250 unique traits, plus more than 80 digital wearables inspired by adidas style codes. When you buy one of these items, you don\u2019t just get something to look at\u2014you get a new digital identity you can show off.<\/p>\n The launch of this project has arrived as the market started looking a bit more upbeat. As of today, its floor price stands at $253.76, with a 24-hour trading volume of 30.30 ETH. The collection includes 20,066 minted NFTs, held by 10,158 unique owners, with a total market cap of $5,092,003, according to CoinGecko<\/a>.<\/p>\n There are endless types of digital collectibles, and no shortage of hype. Over the last few years, adidas has tested new forms of engagement, partnering with names like Doodles<\/a> and Pharrell, participating in Onchain Summer on Base, and promoting active lifestyles with STEPN GO<\/a> on Solana and Polygon.<\/p>\n These experiments have helped adidas learn how to engage fans in on-chain spaces. They\u2019ve also tried fresh launch methods with partners like Prada, BAPE, Moncler, and Bugatti. All this hands-on experience may help the ALTS by adidas collection find its footing, especially as people discover what makes these alts different.<\/p>\n For those who already have ALTS by Adidas from previous chapters<\/a>, now is the moment to check out what you\u2019ve got. Head to an NFT marketplace, such as Magic Eden<\/a>, to see your fully revealed avatar. If it doesn\u2019t show up right away, just refresh your metadata to receive the latest content.<\/p>\n According to Adidas, in 2025, the plan is to cut back on vague promises and stick to what\u2019s real and ready. Adidas wants to build trust by sharing updates and benefits only when they are set to go live. The goal is to develop the ALTS IP within emerging on-chain playable worlds, teaming up with select gaming platforms to create new experiences.<\/p>\n According to their website: \u201cNo more ambiguous roadmaps or announcements to drive \u2018hype\u2019. Our focus will be on delivering updates and benefits only when they\u2019re ready, ensuring clarity, inclusivity and trust.\u201d<\/p>\n In a world where some major players have pulled back, Adidas is stepping forward. Or sticking around, at least.<\/p>\n Editor\u2019s note: Written with the assistance of AI \u2013 Edited and fact-checked by\u00a0Jason Newey<\/a>.<\/p>\n <\/p>\n <\/p>\nThe Birth of ALTS by adidas<\/strong><\/h2>\n
Standing Out in a Crowded Field<\/strong><\/h2>\n
Getting the Most Out of Your ALTS Avatar<\/strong><\/h2>\n
Looking Ahead<\/strong><\/h2>\n
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