{"id":18020,"date":"2024-12-11T15:30:12","date_gmt":"2024-12-11T15:30:12","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2024\/12\/11\/adidas-reveals-alts-nft-collection-nearly-3-years-after-initial-mint\/"},"modified":"2024-12-11T15:30:12","modified_gmt":"2024-12-11T15:30:12","slug":"adidas-reveals-alts-nft-collection-nearly-3-years-after-initial-mint","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2024\/12\/11\/adidas-reveals-alts-nft-collection-nearly-3-years-after-initial-mint\/","title":{"rendered":"Adidas Reveals ALTS NFT Collection Nearly 3 Years After Initial Mint"},"content":{"rendered":"<p><\/p>\n<div>\n<p><a href=\"https:\/\/x.com\/adidas\" target=\"_blank\" rel=\"noopener\">Adidas<\/a> has finally revealed its avatar-focused NFT collection, <a href=\"https:\/\/x.com\/altsbyadidas\" target=\"_blank\" rel=\"noopener\">\u201cALTS by Adidas,\u201d<\/a> featuring 20,066 unique digital avatars.<\/p>\n<p>The collection arrives nearly three years after the company\u2019s initial NFT debut with <a href=\"https:\/\/nftplazas.com\/adidas-dives-into-the-metaverse\/\" target=\"_blank\" rel=\"noopener\">\u201cInto the Metaverse\u201d<\/a> and represents a new phase in Adidas\u2019 exploration of blockchain technology and web3 engagement.<\/p>\n<p>Whilst the release has generated significant buzz, community reactions have been divided, with some drawing comparisons to <a href=\"https:\/\/nftplazas.com\/nike-acquires-nft-fashion-studio-rtfkt\/\" target=\"_blank\" rel=\"noopener\">RTFKT\u2019s Clone X collection<\/a> and others debating the artistic merits of the project.<\/p>\n<figure id=\"attachment_77547\" aria-describedby=\"caption-attachment-77547\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-77547\" class=\"wp-caption-text\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77547 size-full lazyload\" src=\"https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/what-is-alts-by-adidas.webp\" alt=\"What is ALTS by Adidas?\" width=\"800\" height=\"448\" srcset=\"https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/what-is-alts-by-adidas.webp 800w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/what-is-alts-by-adidas-300x168.webp 300w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/what-is-alts-by-adidas-768x430.webp 768w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/what-is-alts-by-adidas-370x207.webp 370w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/what-is-alts-by-adidas-760x426.webp 760w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/what-is-alts-by-adidas-270x152.webp 270w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/noscript> Source: ALTS by Adidas<\/figcaption><\/figure>\n<h2><b>What is ALTS by Adidas?<\/b><\/h2>\n<p>\u201cALTS by Adidas\u201d is a digital avatar collection designed to provide holders with virtual representations that align with their interests and identities.<\/p>\n<p>The avatars are categorized into eight themes, or \u201cALT[er] Egos,\u201d covering areas such as sports, music, fashion, and gaming. With over 250 unique traits and 80 digital wearables, the collection blends Adidas\u2019 design heritage with customizable features for the web3 space.<\/p>\n<p><a href=\"https:\/\/nftplazas.com\/what-are-nfts\/\" target=\"_blank\" rel=\"noopener\">NFT<\/a> holders can access their avatars through platforms like <a href=\"https:\/\/nftplazas.com\/me-token-lauch-on-december-10\/\" target=\"_blank\" rel=\"noopener\">Magic Eden,<\/a> where they can refresh metadata to reveal the full designs. The collection aims to combine Adidas\u2019 branding with the flexibility of digital identity, whilst also reflecting lessons learned since its initial NFT launch in 2021.<\/p>\n<figure id=\"attachment_77551\" aria-describedby=\"caption-attachment-77551\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77551 size-full lazyload\" src=\"https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/alts-by-adidas-reveal-now-live.webp\" alt=\"ALTS by Adidas Reveal Now Live\" width=\"800\" height=\"448\"\/><figcaption id=\"caption-attachment-77551\" class=\"wp-caption-text\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77551 size-full lazyload\" src=\"https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/alts-by-adidas-reveal-now-live.webp\" alt=\"ALTS by Adidas Reveal Now Live\" width=\"800\" height=\"448\" srcset=\"https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/alts-by-adidas-reveal-now-live.webp 800w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/alts-by-adidas-reveal-now-live-300x168.webp 300w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/alts-by-adidas-reveal-now-live-768x430.webp 768w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/alts-by-adidas-reveal-now-live-370x207.webp 370w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/alts-by-adidas-reveal-now-live-760x426.webp 760w, https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/alts-by-adidas-reveal-now-live-270x152.webp 270w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/noscript> Source: ALTS by Adidas<\/figcaption><\/figure>\n<h2><strong>How did the community reacted to the reveal?<\/strong><\/h2>\n<p>The launch of \u201cALTS by Adidas\u201d has been met with <a href=\"https:\/\/x.com\/waleswoosh\/status\/1866529519634379057\" target=\"_blank\" rel=\"noopener\">mixed responses from the NFT community.<\/a> Supporters have praised the collection\u2019s technical details, noting the high level of definition and artistic refinement in the avatars.<\/p>\n<p>However, <a href=\"https:\/\/x.com\/Carl_m101\/status\/1866538970282152297\" target=\"_blank\" rel=\"noopener\">others have pointed out similarities between \u201cALTS by Adidas\u201d and RTFKT\u2019s Clone X avatars,<\/a> with some suggesting the designs lack originality. Concerns have also been raised about the use of AI in the creative process and whether Adidas is fully committed to long-term support for the project.<\/p>\n<p>Skepticism about the brand\u2019s intentions has been fueled by recent developments, such as Nike\u2019s decision to <a href=\"https:\/\/nftplazas.com\/nike-to-close-rtfkt-operations\/\" target=\"_blank\" rel=\"noopener\">scale back operations for its RTFKT division,<\/a> raising broader concerns about the longevity of corporate-backed NFT projects.<\/p>\n<h2><strong>What\u2019s next to Addidas?<\/strong><\/h2>\n<p>Adidas\u2019 entry into the web3 space began in 2021 with the \u201cInto the Metaverse\u201d project, which combined digital assets with exclusive merchandise and community-driven events. Since then, the company has experimented with token-gated experiences, collaborations with other brands, and support for emerging artists.<\/p>\n<p>With \u201cALTS by Adidas,\u201d the company has adopted a more focused approach, prioritizing quality and community feedback in response to evolving market conditions.<\/p>\n<p>Looking forward, Adidas plans to expand the avatars\u2019 utility, exploring potential integration with blockchain-based gaming platforms and virtual environments by 2025.<\/p>\n<\/div>\n<p><a href=\"https:\/\/nftplazas.com\/adidas-reveals-alts-nft-collection\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas has finally revealed its avatar-focused NFT collection, \u201cALTS by Adidas,\u201d featuring 20,066 unique digital avatars. The collection arrives nearly three years after the company\u2019s initial NFT debut with \u201cInto the Metaverse\u201d and represents a new phase in Adidas\u2019 exploration of blockchain technology and web3 engagement. Whilst the release has generated significant buzz, community reactions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[16],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftplazas.com\/wp-content\/uploads\/2024\/12\/adidas-reveals-alts-nft-collection-social.webp","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/18020"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=18020"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/18020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/18021"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=18020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=18020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=18020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}