{"id":20031,"date":"2025-03-19T09:35:26","date_gmt":"2025-03-19T09:35:26","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2025\/03\/19\/study-88-of-businesses-reported-higher-revenue-after-accepting-crypto-payment\/"},"modified":"2025-03-19T09:35:26","modified_gmt":"2025-03-19T09:35:26","slug":"study-88-of-businesses-reported-higher-revenue-after-accepting-crypto-payment","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2025\/03\/19\/study-88-of-businesses-reported-higher-revenue-after-accepting-crypto-payment\/","title":{"rendered":"Study: 88% of Businesses Reported Higher Revenue after Accepting Crypto Payment"},"content":{"rendered":"

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Crypto payment is no longer a niche phenomenon. Their growing adoption signifies a pivotal shift, highlighting crypto\u2019s central role in global business transactions. In this study, NFTEvening partnered with Storible to explore global crypto payment adoption and its benefits for businesses.<\/span><\/p>\n

Key Findings<\/span><\/h2>\n
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  1. In 2024, 12,834 merchants worldwide accepted cryptocurrency payments, up 50% from 2023.<\/span><\/li>\n
  2. 88% of businesses reported higher revenue after accepting crypto payment.<\/span><\/li>\n
  3. 76% of business owners preferred holding crypto over converting immediately to fiat.<\/span><\/li>\n
  4. Europe had 5,677 businesses accepting crypto payments, leading the world.<\/span><\/li>\n
  5. In 2024, crypto payment acceptance increased the most in El Salvador, adding 686 locations.<\/span><\/li>\n
  6. The most crypto-accepting businesses were in Brazil, with 1,292.<\/span><\/li>\n<\/ol>\n

    Methodology<\/span><\/h2>\n

    To map the global adoption of crypto payments, we collected data from BTCMap.org. Additionally, to gain deeper insights from businesses accepting crypto, we surveyed 1,009 business owners that integrate crypto payment via the Prolific platform.\u00a0<\/span><\/p>\n

    Data collection occurred between February 28 and March 7, 2025.<\/span><\/p>\n

    Global Crypto Payment Explosion<\/span><\/h2>\n

    Worldwide merchant adoption surged dramatically, growing from 8,571 in 2023 to 12,834 in 2024 \u2013 a remarkable increase of nearly 50%.<\/strong> Europe leads the charge, boasting 5,677 locations, followed closely by the Americas with 5,362.<\/span><\/p>\n

    Europe remains the epicenter for crypto payments, with the highest numeric increase in locations (2,029 new locations), emphasizing the region\u2019s openness to crypto-friendly business environments. Yet, the highest percentage growth emerged from Asia (73%), indicating rapidly expanding acceptance.<\/span><\/p>\n

    Europe remains the epicenter for crypto payments, with the highest numeric increase in locations (2,029 new locations), emphasizing the region\u2019s openness to crypto-friendly business environments. Yet, the highest percentage growth emerged from Asia (73%), indicating rapidly expanding acceptance.<\/span><\/p>\n

    Merchants Embrace Crypto for Higher Profits<\/span><\/h2>\n

    Businesses embracing crypto payments are reaping significant benefits. A compelling 88.2% of business owners reported increased revenue after introducing crypto payment options.<\/strong> Interestingly, 75.7% of merchants are choosing to retain their crypto earnings as investments<\/strong>, reflecting confidence in crypto\u2019s long-term value.<\/span><\/p>\n

    Top 3 reasons businesses accept crypto include:<\/span><\/p>\n

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    1. Faster & Borderless Payments (40.7%)<\/b> \u2013 Businesses recognize crypto\u2019s efficiency in processing international transactions swiftly without traditional financial barriers.<\/span><\/li>\n
    2. Customer Demand (29.8%)<\/b> \u2013 Increasingly crypto-savvy consumers are directly influencing business practices.<\/span><\/li>\n
    3. Asset Accumulation (21.0%)<\/b> \u2013 Merchants aim to accumulate crypto assets.<\/span><\/li>\n<\/ol>\n

      Regional Leaders in Crypto Payment Adoption<\/span><\/h2>\n

      Brazil stands out globally, leading with 1,292 crypto payment locations<\/strong>, underscoring a vibrant Latin American crypto market. The USA and El Salvador closely follow, emphasizing the Americas\u2019 dominant position.<\/span><\/p>\n

      The crypto-payment landscape shows distinct regional leaders.<\/span><\/p>\n