The Samsung Latam Investment of over $35 million marks an important moment in Web3. What\u2019s more, the South Korean tech behemoth is strategically betting on the metaverse as the meeting place of the future. Therefore, it wants a strong position in Latin America and this is meant to help Samsung reach younger customers.<\/p>\n Samsung recently announced the $35 million initiative to invest in metaverse experiences<\/a> aimed at the Latin American market. In doing so, the tech giant is going to pick up on some of the Web3<\/a> momentum in Latin America. For example, more than 10% of the population of Argentina currently uses cryptocurrency. Even more so, Samsung wants to reach young people across Latam.<\/p>\n The push by Samsung to move into the metaverse is driven by a company goal of reaching young people. Specifically, Generation Z and Generation Alpha are increasingly found on the platforms. There are over 400 million users across all platforms and 51% are thought to be 13 years or younger. The investment in the metaverse<\/a> will allow the brand to reach its future customers early, shaping their perception of the brand for years to come.<\/p>\n Samsung has been busy integrating itself into the Web3 space. Back in October, the company unveiled House of SAM in Decentraland. Players have the ability to interact with Samsung products, play games, and unlock prizes. This amounts to a new channel for marketing in the metaverse, and Samsung seems ahead of the curve.<\/p>\n Additionally, Samsung opened up a metaverse experience for Fortnite in August of this year. The Smartcity features gameplay with Easter eggs and opportunities for players to interact with Samsung products while enjoying Fortnite. This is another way Samsung has expanded their metaverse marketing efforts to reach young consumers.<\/p>\n This year has been an impressive one for Samsung, as they also unveiled their Space Tycoon metaverse experience for Roblox. Players are able to extract resources and use them to craft Samsung products. Moreover, players can be creative and turn their favorite products into something totally unexpected.<\/p>\n![\"An](\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/samsung-decentraland-metaverse-ethereum-feb-2022-scaled.jpg.webp)
\n<\/picture>\n<\/noscript>What Is The Samsung Latin America Investment?<\/span><\/h2>\n
What Is Samsung\u2019s Interest In The Metaverse?<\/span><\/h2>\n
![\"An](\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/sK3NVpFkkt8wtUS8gFidBE-scaled.jpg.webp)
\n<\/picture>\n<\/noscript>What Else Is Samsung Building In The Metaverse?<\/span><\/h2>\n
What is Samsung\u2019s Smart City?<\/span><\/h2>\n
![\"A](\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/12\/samsung_837X_building_stage_v02.png.webp)
\n<\/picture>\n<\/noscript>What About Samsung\u2019s Space Tycoon?<\/span><\/h2>\n
What Is Next For The Metaverse?<\/span><\/h2>\n