Most chains and brands struggle to make NFT drops stand out. Whether you’re building an ecosystem or running a branded campaign, your drop needs to do more than mint out. It needs to create momentum, drive community action, and keep collectors coming back.<\/p>\n
At Rarible, we\u2019ve helped some of the biggest chains and most innovative creators launch high-performing drops using flexible mechanics that go way beyond “click to mint.” Below are six formats we offer, plus when (and why) to use each one.<\/p>\n
1.NFT Packs<\/h2>\n
Best for:<\/strong> Gamified reveals, seasonal campaigns, surprise + delight<\/p>\n Why it works:<\/strong> Adds randomness and excitement, encourages repeat engagement, and increases resale activity on secondary markets.<\/p>\n Packs bundle multiple NFTs into a single tradeable item that users can open, hold, or resell\u2014adding suspense, rarity, and viral potential to your drop. You can configure packs with fixed contents, full randomization, or rarity-based logic, tailoring the experience to fit your brand.<\/p>\n Example:<\/strong> Last summer, Rarible launched our own packs experience in-house with the Onchain Summer Vacation<\/u><\/a> collection on Base. It featured unique postcards from the world of web3, with built-in rarity and a fun opening mechanic. The community loved it: over 16,000 packs sold in four days, generating over $300K in volume and $33K in revenue.<\/p>\n Want to create a branded pack experience with built-in rarity and custom visuals? We\u2019ll help you plan yours.<\/p>\n<\/div>\n Best for:<\/strong> Driving repeat engagement, upgrade mechanics, limited editions<\/p>\n Why it works:<\/strong> Introduces gamification and a sense of progression, encouraging collectors to stay involved.<\/p>\n Burn-to-mint lets collectors exchange one asset for another by burning an NFT to receive something new. It turns a drop into a game mechanic, adding intrigue and stickiness.<\/p>\n Example:<\/strong> Scope marketplace\u2019s<\/u><\/a> pre-launch NFT campaign, Anticipation (of a future event)<\/u><\/a>, used a burn-to-mint mechanic to great effect: over 100,000 assets were minted on Ethereum before the marketplace even launched, creating buzz and community energy and generating over $200K in volume.<\/p>\n Holders of the “Anticipation (of a future event)” NFT can now bridge using https:\/\/t.co\/fvBvQZhPWf<\/a>. Bridge is open for 3 days.<\/p>\n Burn the NFT to submit your Eclipse address for whitelist. In 1 week, mint to reveal the final dynamic artwork based on the phases of the solar eclipse. pic.twitter.com\/HW4MTiEy3M<\/a><\/p>\n \u2014 Scope (@scopenft) November 7, 2024<\/a><\/p><\/blockquote>\n<\/figure>\n Want to create a drop that builds hype and evolves over time or rewards active collectors? Burn-to-mint is your go-to.<\/p>\n<\/div>\n Best for:<\/strong> Rewarding early supporters, building exclusivity, controlled rollouts<\/p>\n Why it works:<\/strong> Creates scarcity, urgency, and trust within your community.<\/p>\n Allowlist drops restrict minting to specific wallets. You can build allowlists from onchain activity, community participation, or even custom quests (like joining a Discord or completing a social action).<\/p>\n Example:<\/strong> Espresso Network’s<\/u><\/a> PFP collection, The Composables<\/u><\/a>, used a three-phase allowlist followed by a short public sale. Spots were earned via brand interaction or quest completion. The result? A 5,000-item collection that minted out in hours. Read more here<\/u><\/a>.<\/p>\n Want to make your drop feel like an invite-only event? Allowlists help you turn community loyalty into mint momentum.<\/p>\n<\/div>\n Best for:<\/strong> Rewarding early users, enabling phased launches, providing VIP access<\/p>\n Why it works:<\/strong> Builds anticipation and grants flexible, tradable access to future mints.<\/p>\n Mint passes are NFTs that act like claim tickets: hold the pass, and you can mint what comes next. They can be traded, gifted, or held, and are fully onchain.<\/p>\n Example:<\/strong> French football club Paris Saint-Germain<\/u><\/a> launched its latest loyalty program using the Rarible launchpad. This two-part drop gave PSG fans an opportunity to gain even greater access to their beloved team. Fans who minted the initial “PSG Silver Card Pledge” NFT were added to a waitlist to access the second, limited-edition drop: the PSG Silver Card.<\/p>\n \ud83d\udea8 The PSG Silver Card is now live.<\/p>\n Paris Saint-Germain introduces football\u2019s most exclusive fan access drop on @matchain_io<\/a> <\/p>\n The Silver Card is a limited-edition, on-chain membership pass that gives holders access to a series of exclusive benefits\u2014starting with a Mystery Box\u2026 pic.twitter.com\/ow0Wxj7aQQ<\/a><\/p>\n \u2014 Paris Saint-Germain (@PSG_inside) April 14, 2025<\/a><\/p><\/blockquote>\n<\/figure>\n Planning a phased rollout or early-access strategy? Mint passes are your low-friction solution.<\/p>\n<\/div>\n Best for:<\/strong> PFP collections, mystery drops, narrative storytelling<\/p>\n Why it works:<\/strong> Creates hype and speculation by delaying the reveal.<\/p>\n With mint-to-reveal, users mint without knowing what they\u2019ll get. The result? Community excitement, speculation, and a built-in second moment of engagement when traits are revealed.<\/p>\n Example:<\/strong> The Camp<\/u><\/a> team kept the full Trailheads<\/u><\/a> collection under wraps until mint. That decision generated ongoing buzz and speculation, and gave collectors a second reason to stay engaged. The collection sold out in a couple of hours.<\/p>\n Want to keep collectors hanging on your every move? A delayed reveal might be for you.<\/p>\n<\/div>\n Best for:<\/strong> Long-term collection growth, modular drops, multi-asset storytelling<\/p>\n Why it works:<\/strong> ERC-1155 contracts support multiple token types under one roof\u2014so you can expand a collection without deploying new contracts each time.<\/p>\n With ERC-1155, you can launch an initial NFT and add upgrades, variations, or collaborations over time\u2014all under one contract. That means less friction for collectors and fewer technical barriers for your team. This format is ideal for ecosystems that plan to grow, evolve, and surprise their holders.<\/p>\n![\"\"](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdocwsbPi6Fm1qZe7uYr0rYKoT3tJcKwBQnSbI8owdGIs1rBOgvXd9D2vXlcz0u21pZRTMzWk1IIirrIQcO-ofhWzYqhSgDX-bSuuRvRoTaQNS0W6WIVZrG3f5xt9CuJm64g9Ee?key=RR4po81ZzBehNyIKGamS0g\")
2.Burn-to-Mint<\/h2>\n
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3.Allowlist Drops<\/h2>\n
![\"\"](\"https:\/\/rarible.ghost.io\/content\/images\/2025\/07\/Esp_NFT_loop_2.gif\")
<\/figure>\n4.Mint Passes<\/h2>\n
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5.Mint-to-Reveal<\/h2>\n
![\"\"](\"https:\/\/rarible.ghost.io\/content\/images\/2025\/07\/gif-th.gif\")
<\/figure>\n6.ERC-1155 Collections<\/h2>\n
![\"\"](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfX4TrSSW_Y-C8BTeVzA3QabJCyaqOmn-ZrHqXFMJjGcWw4eFz50WX_WmG__Ad4RFh_mTr0oaMlJG9Qv2sqHNvdu7IObCzniRJVibQRgUNGxjdtzh_eWL-lLxP65tWsyKl0VXz8PA?key=RR4po81ZzBehNyIKGamS0g\")
<\/figure>\n![\"\"](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXebemd-d-BfT8CF2feejJpxht-L2MJqEZs6xBaNlbpzyR3kEUtUDXIK2I0sm3_urkvr3-MY49kzjZ1-PhcZd44fQcnavn9JC5bo6cym1KyjUPTh_BJhJN-73DDh7CH5os4G0TUiVg?key=RR4po81ZzBehNyIKGamS0g\")
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