According to a co-founder of The Sandbox, the future of the metaverse is in a state of evolution, with both brands and users as important catalysts of growth.<\/p>\n
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The building of the\u00a0metaverse<\/a>\u00a0is an ongoing process. Sebastien Borget, co-founder of\u00a0The Sandbox metaverse<\/a>, even called the future of the metaverse evolving.<\/p>\n Speaking to Cointelegraph\u2019s Gareth Jenkinson at the Web Summit tech conference in Portugal on Nov. 3, Borget said that what we see today in The Sandbox is \u201cthe natural evolution of things\u201d after almost a decade of work. The evolution of the metaverse, particularly the way brands engage with users, has accelerated at rapid speed.<\/p>\n It\u2019s this fast-paced development that has investors\u00a0pouring billions of dollars<\/a>\u00a0into metaverse projects across the space.<\/p>\n \u201cWe\u2019re now seeing in The Sandbox with more than 200 studios around the world that are building on a daily basis,\u201d Borget said in reference to the\u00a0new tools being released<\/a>\u00a0for creators<\/p>\n A photo dump from\u00a0@WebSummit<\/a><\/p>\n Toto Wolff,\u00a0@KristinaLCorner<\/a>,\u00a0@IOHK_Charles<\/a>,\u00a0@borgetsebastien<\/a>,\u00a0@gazza_jenks<\/a><\/p>\n :\u00a0@JoseValBal<\/a>\u00a0pic.twitter.com\/nfZ9qqSNAw<\/a><\/p>\n \u2014 Cointelegraph (@Cointelegraph)\u00a0November 3, 2022<\/a><\/p><\/blockquote>\n Many of these studios include iconic,\u00a0mainstream brands that have\u00a0found value in engaging with users on a digital plane<\/a>.\u00a0Household names such as Gucci,\u00a0The Walking Dead<\/em>\u00a0series, Katy Perry, Snoop Dogg and more have joined in metaverse investments or participation.<\/p>\n Borget said that often, a big frustration of consumers is that they can\u2019t create alongside the big names they love. This is something that metaverse projects allow as they progress.<\/p>\n \u201cIt is not just about the influence and the reach of the celebrity or the brand. It\u2019s all about the content \u2014 the characters, stories and locations that people are familiar with and want to interact with.\u201d<\/p><\/blockquote>\n Aside from the value of top-tier brands and big-name celebrities popping up in digital words, Borget said something to highlight is the actual users:<\/p>\n \u201cPlayers themselves bring life by being present, by engaging in the land. That is also something that should be seen as valuable because they contribute to the growth of the network.\u201d<\/p><\/blockquote>\n Any evolution of a digital platform cannot be made without active users engaging with the new tools and experiences. User needs and complaints\u00a0shape how a given online space will look like<\/a>.<\/p>\n The fireside chat started!<\/p>\n And would you look at that, there are some landowners of\u00a0@TheSandboxGame<\/a>\u00a0present in the crowd.\u00a0pic.twitter.com\/EhRDiiZtlm<\/a><\/p>\n \u2014 Cointelegraph (@Cointelegraph)\u00a0November 3, 2022<\/a><\/p><\/blockquote>\n Borget said engagement with a platform is more than just liking, sharing or retweeting. Rather, as the metaverse advances and users interact in digital spaces, the engagement is created together, user and brand side by side.<\/p>\n \u201cTo me, that\u2019s real engagement. That\u2019s something that many brands are looking at because they not only reach Gen Z, but they help define the future of themselves in 3D worlds.\u201d<\/p><\/blockquote>\n Despite recent\u00a0rumors surrounding low metaverse engagement<\/a>, investors and even governments\u00a0are bullish on building<\/a>\u00a0out the digital universe. Recently, a city in Japan decided to turn to metaverse schooling to\u00a0help with issues of student absence<\/a>\u00a0in the area.<\/p>\n In Norway, a local government agency dealing with taxes\u00a0decided to open its first metaverse branch<\/a>\u00a0to cater to the tech-savviness of younger digital native generations.<\/p>\n\n
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