{"id":22353,"date":"2025-08-18T08:17:18","date_gmt":"2025-08-18T08:17:18","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2025\/08\/18\/meme-coins-on-base-the-case-of-brett-degen-and-toshi-memecoin\/"},"modified":"2025-08-18T08:17:18","modified_gmt":"2025-08-18T08:17:18","slug":"meme-coins-on-base-the-case-of-brett-degen-and-toshi-memecoin","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2025\/08\/18\/meme-coins-on-base-the-case-of-brett-degen-and-toshi-memecoin\/","title":{"rendered":"Meme Coins on Base: The Case of BRETT, DEGEN, and TOSHI Memecoin"},"content":{"rendered":"

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Base\u2014a Layer 2 blockchain backed by Coinbase is currently attracting more and more users to one of the most interesting sectors: memecoin. It becomes the key driver with astonishing stories of some \u201cget rich soon\u201d cases with memecoins. With the total market cap for top memecoins on Base reaching $1.59 billion, it\u2019s clear this is no longer a temporary trend.<\/span><\/p>\n

Why Did Memecoins \u201cChoose\u201d the Base Ecosystem?<\/span><\/h2>\n

A Layer 2 Ecosystem Base<\/h3>\n

Many people see memecoins as just a form of digital gambling, but on a new ecosystem like Base, their role is more complex and important. They act as a strategic tool to start and grow the ecosystem. A fact that is clearly demonstrated by the scale of the phenomenon: the total market cap for memecoins on Base has already reached a staggering\u00a0$1.59 billion.<\/span><\/p>\n

As a Layer 2 on Ethereum, Base provides fast transaction speeds and very low fees, creating an ideal environment for the small, frequent trades that are typical for memecoins. This favorable environment has directly led to huge on-chain activity. Data from charts shows that the daily DEX volume on Base is often between $20 million and $40 million, with peaks over $60 million. Along with that, the number of daily trades has also spiked at times, passing 150,000 transactions. These numbers prove that the Base platform is strong enough to handle the large wave of economic activity created by memecoins.<\/span><\/p>\n

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For more: The Base Ecosystem is Facing a Major Growth Opportunity<\/a><\/p>\n<\/blockquote>\n

The Back of Coinbase<\/h3>\n

The backing from the huge exchange Coinbase brings trust and a very easy on-ramp for millions of users. The result of this trust and easy access is a verifiable explosion of new users. Holder Analysis data shows that the total number of memecoin wallets on Base has jumped to over 800,000. More importantly, this is a movement driven by small investors. Deeper analysis shows that the great majority of participants are small investors (holding 0-10 tokens), while the number of \u201cwhale\u201d wallets (holding over 0.1% of the supply) is very small and has been decreasing.<\/p>\n

SocialFi Narrative<\/h3>\n

Finally, from 2024 up until now, we have clearly seen the explosion of SocialFi applications like Farcaster on the Base blockchain. Surprisingly, it has successfully created a unique SocialFi community culture.\u00a0And more impressively,\u00a0memecoins like DEGEN are not just for speculation but are also used for tipping, creating real social utility.<\/span> This combination of meme culture and finance has helped create an active market with a huge number of users and trading volumes and has gained a good impression for the Base blockchain as well. It creates a strong cycle: social interaction drives economic value, and that economic value attracts more users to join the social platforms, strengthening the entire ecosystem.<\/p>\n

The Rise of BRETT, DEGEN, and TOSHI<\/span><\/h2>\n

The success of a memecoin is never random. It is always based on a story, a \u201cmeme\u201d strong enough to create a cultural and community connection.<\/span><\/p>\n

BRETT: The Cultural Symbol of Base<\/span><\/h3>\n

The BRETT memecoin is based on a character from Matt Furie\u2019s \u201cBoy\u2019s Club\u201d comic book, which is also where the \u201cPepe the Frog\u201d meme came from. Brett is positioned as \u201cPepe\u2019s best friend\u201d on Base. This story immediately creates a deep connection to crypto\u2019s core meme culture.<\/span><\/p>\n

Its success comes from the fact that it doesn\u2019t try to create a complex utility but instead focuses completely on building a cultural symbol for Base. It became the \u201cpeople\u2019s coin,\u201d a mascot that represents the fun and somewhat rebellious spirit of the ecosystem. In reality, the BRETT market cap reached $560 million. In that case, the two key ideas behind the success of this memecoin are a strong community and an easy-to-spread story.<\/span><\/p>\n

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For more: 11 Best Meme Coins to Buy & Invest in 2025<\/a><\/p>\n<\/blockquote>\n

During its peak in December 2024, BRETT reached an ATH of\u00a0$0.2342,<\/span> which helped early investors receive back huge returns. Its strength is also reflected in its activity metrics. Currently, the token has a trading volume of over $20 million on a daily basis. It is held in more than 120,000 unique wallets. Of course we can see that the token is showcasing a large and active community.<\/span><\/p>\n

TOSHI: The Unofficial Mascot<\/span><\/h3>\n

TOSHI is named after the cat of Brian Armstrong, the CEO of Coinbase. This is a brilliant marketing move. The act of linking itself to the image of the Base project\u2019s leader is the key here. People somehow feel the memecoin with a level of trust and recognition that no other memecoin could get.<\/span><\/p>\n

The founding team uses the \u201cmascot of Base\u201d story to build a loyal community. It represents a close connection to the development team and Coinbase\u2019s vision. For many investors, holding TOSHI feels the same way as \u201cbetting\u201d on the success of the Base ecosystem itself. And it is the effective narrative that fueled its rapid growth, pushing its market cap to nearly $300 million.<\/p>\n

At its ATH price in May 2025,\u00a0TOSHI\u00a0was one of the best-performing assets in the entire ecosystem. The community\u2019s loyalty is evident, with the number of holders now exceeding 95,000 addresses.<\/span><\/p>\n

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