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With MoonPay\u2019s acquisition of Nightshift, the Web3 infrastructure company has just brought one of Web3\u2019s leading creative agencies into the fold. As Nightshift, the agency handled creatives for Web3-native clients ranging from Coinbase, Adam Bomb Squad, OpenSea, and more. Outside of Web3, the agency has also provided branding, design, and Web3 product strategy work for clients ranging from Arsenal Football Club<\/a>, Shopify<\/a>, Playboy<\/a>, and more.<\/p>\n Speaking on the acquisition, MoonPay CEO Ivan Soto-Wright gave glowing praise for the recently-acquired creative agency. \u201c<\/em>With the addition of Otherlife, we can provide companies, brands, and creative agencies with world-class, end-to-end support to unlock new revenue through groundbreaking Web3-based products, experiences and ideas,\u201d he said in the press release. \u201cI\u2019ve been a great admirer of everything Perrow, Moodie and the team at Otherlife have created. And I\u2019m excited about what we\u2019ll build together.\u201d<\/p>\n Moving forward, the agency will be known as Otherlife<\/a>, and is slated to serve some of the world\u2019s biggest brands, Web3 or otherwise, as MoonPay works toward its long-standing goal of onboarding the world into Web3<\/a> through its current and future client base of brands. \u201cReflecting our continued focus on innovation and creativity, Otherlife\u2019s brand is a renewal of our commitment to providing cutting-edge creative solutions and our dedication to staying at the forefront of the web3 industry,\u201d said Otherlife Creative Director and Co-Founder Michael Moodie in a statement shared with nft now. \u201cWe will continue to push the boundaries of what\u2019s possible while staying true to our genesis values,\u201d he said.<\/p>\n With the combined expertise of this new pairing, legacy brands<\/a> considering taking the plunge into Web3 would be hard-pressed to find a company more capable of making those first steps into new territory count than MoonPay. Throughout 2022, MoonPay has massively expanded its suite of services to ensure it\u2019s able to help make entering Web3 as easy as possible for its current and future clientele. For instance, June 2022 saw MoonPay launch HyperMint<\/a>, a smart contract<\/a> platform that aims to make the process of minting NFTs<\/a> as easy as possible for individuals and full-scale corporations.<\/p>\n For Otherlife, much of the excitement following its acquisition can be traced back to MoonPay\u2019s focus on making entering Web3 as frictionless an experience as possible. Through MoonPay\u2019s partnership with Universal Parks and Resorts<\/a>, MoonPay was able to publically demonstrate to park attendees just how easy NFTs are to interact with thanks to its seamless usage of POAP NFTs<\/a>. \u201cMoonPay\u2019s wallets, smart contracts, on-ramps, and growing infrastructure provide endless support for our growing roster of clients,\u201d said Otherlife CEO and Co-Founder Michael Perrow in a statement shared with nft now. \u201cWe look forward to extending our bespoke offerings and providing true end-to-end solutions for AAA brands.\u201d<\/p>\nWhat\u2019s next<\/h2>\n
But wait, there\u2019s more:<\/h4>\n