<\/p>\n
When it comes to the development and advancement of an NFT project, \u201clore\u201d is invaluable. From Bored Apes<\/a> to Forgotten Runes<\/a> to goblintown<\/a> and everything in between, lore is often considered the backbone of a successful NFT endeavor and acts as a prominent fixture that drives the storytelling component of a project.<\/p>\n But what does the term actually mean?<\/p>\n Ask any odd collector or creator what lore is, and you\u2019ll likely receive a range of answers. A term that is undoubtedly tied to the unique and overarching narrative of a project, lore has fallen into ambiguity within the NFT space. And without a standard, common definition, like, say, the one published by Webster\u2019s Dictionary<\/a>, how are people immersed in Web3 supposed to know what they\u2019re actually getting when it comes to \u201clore\u201d as a project deliverable?<\/p>\n To understand how lore is perceived in Web3, we first must understand what lore is as it exists within its rigid definition. Essentially, lore refers to a body of traditions and knowledge, held by a particular group that is passed from person to person (either through writing or word of mouth). When most hear \u201clore,\u201d they often think of folklore. That is, they attribute the word as pertaining to fables, fairytales, wizards, knights, dragons, and the like. And understanding lore as pertaining to fiction is a good place to start.<\/p>\n Moving past traditional storytelling, when we think of lore in the 21st century, we often think of gaming, cinematic universes, and more. And within these contemporary sectors, lore is more often than not considered as \u201cthe backstory\u201d \u2014 i.e., anything that happened in the past that set the scene for a game, movie, or series narrative to happen. In essence, \u201clore\u201d is passive, while \u201cstory\u201d is active. Thus, potentially the most reasonable definition of lore (courtesy of Urban Dictionary<\/a>), that transfers throughout pop culture, might be \u201cthe collective history and the sum of all knowledge available about a certain fantasy or sci-fi universe.\u201d<\/p>\n \nDefining lore<\/h2>\n