{"id":3748,"date":"2023-02-14T15:54:43","date_gmt":"2023-02-14T15:54:43","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/02\/14\/vayner3-partners-with-crown-royal-to-bring-web3-experience-to-super-bowl-lvii\/"},"modified":"2023-02-14T15:54:43","modified_gmt":"2023-02-14T15:54:43","slug":"vayner3-partners-with-crown-royal-to-bring-web3-experience-to-super-bowl-lvii","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/02\/14\/vayner3-partners-with-crown-royal-to-bring-web3-experience-to-super-bowl-lvii\/","title":{"rendered":"Vayner3 Partners With Crown Royal to Bring Web3 Experience to Super Bowl LVII"},"content":{"rendered":"<p><\/p>\n<div>\n<p>This season, the iconic NFL whisky sponsor Crown Royal returned to the NFT scene with a brand new Web3 experience in partnership with Vayner3, one of the top <a href=\"https:\/\/nftevening.com\/top-15-web3-companies-in-2022\/\" target=\"_blank\" rel=\"noopener\">Web3 companies<\/a>. The project titled \u201cCrown Royal Chain of Gratitude\u201d launched along with the brand\u2019s first 60s Super Bowl ad staring Dave Grohl. Basically, the new blockchain game involves NFT minting and exciting prizes while creating a new community!<\/p>\n<figure id=\"attachment_96457\" aria-describedby=\"caption-attachment-96457\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><picture decoding=\"async\" class=\"wp-image-96457 size-full\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-scaled.jpeg.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-300x169.jpeg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-768x432.jpeg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-100x56.jpeg.webp 100w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-150x84.jpeg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-450x253.jpeg.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%20675'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-96457 size-full\"><source type=\"image\/webp\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-scaled.jpeg.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-300x169.jpeg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-768x432.jpeg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-100x56.jpeg.webp 100w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-150x84.jpeg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-450x253.jpeg.webp 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-scaled.jpeg\" alt=\"Image of singer David Grohl drinking a glass with whisky from Crown Royal\" width=\"1200\" height=\"675\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-scaled.jpeg 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-300x169.jpeg 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-1024x576.jpeg 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-768x432.jpeg 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-100x56.jpeg 100w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-150x84.jpeg 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-450x253.jpeg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-96457\" class=\"wp-caption-text\">Crown Royal celebrated their Super Bowl LVII ad by launching a new NFT-powered experience in collaboration with Vayner3. Credit: Crown Royal<\/figcaption><\/figure>\n<h2><span id=\"Why_Did_Crown_Royal_Get_a_Super_Bowl_Themed_Experience\">Why Did Crown Royal Get a Super Bowl Themed Experience?<\/span><\/h2>\n<p>Super Bowl LVII was undoubtedly one to remember, including for the NFT market! One of the top examples comes from Crown Royal, the official whisky sponsor of the National Football League (NFL).<\/p>\n<p>This year, their Canadian-themed ad was celebrated virtually too with a new NFT project \u201cCrown Royal Chain of Gratitude.\u201d\u00a0 This is in fact the second blockchain experience for the iconic brand. Their debut campaign titled \u201cThat Deserves a Crown\u201d was equally successful.<\/p>\n<p>For this drop, Crown Royal joined forces with the Web3 consulting company Vayner3 to create an NFT-powered experience.<\/p>\n<figure id=\"attachment_96455\" aria-describedby=\"caption-attachment-96455\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><picture decoding=\"async\" class=\"wp-image-96455 size-full\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25.png.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-300x300.png.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-150x150.png.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-768x768.png.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-56x56.png.webp 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-450x450.png.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%201200'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%201200'%3E%3C\/svg%3E\" alt=\"digital collectible from the Crowd Royal NFL themed NFT collection\" width=\"1200\" height=\"1200\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25.png 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-300x300.png 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-1024x1024.png 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-150x150.png 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-768x768.png 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-56x56.png 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-450x450.png 450w\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\" data-lazy-src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-96455 size-full\"><source type=\"image\/webp\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25.png.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-300x300.png.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-150x150.png.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-768x768.png.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-56x56.png.webp 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-450x450.png.webp 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25.png\" alt=\"digital collectible from the Crowd Royal NFL themed NFT collection\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25.png 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-300x300.png 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-1024x1024.png 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-150x150.png 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-768x768.png 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-56x56.png 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/token-of-gratitude-25-450x450.png 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-96455\" class=\"wp-caption-text\">NFT collectors can mint a Crown Royal digital token and invite one friend via a unique link to join the community. Credit: Crown Royal<\/figcaption><\/figure>\n<h2><span id=\"How_does_Crown_Royals_NFT_game_work\">How does Crown Royal\u2019s NFT game work?<\/span><\/h2>\n<p>In short, collectors can mint one NFT called \u201cToken of Gratitude\u201d via the <a href=\"http:\/\/web3.crownroyal.com\/\" target=\"_blank\" rel=\"noopener\">official platform<\/a>. Each minter will receive a unique link they can send to a friend to grow a \u201cchain of gratitude\u201d. If you want to participate, you can either mint an NFT to start your own chain or get a link from a friend.<\/p>\n<p>All in all, the core purpose of Crown Royal\u2019s NFT game is for each player to grow a chain as big as possible. Users with the biggest Chains of Gratitude can win a personalized Crown Royal cape. What\u2019s more, one lucky collector can receive a pair of custom Crown Royal sneakers!<\/p>\n<p><em>\u201cWe\u2019re proud to close out a great second season as the official whisky partner of the NFL, extend the spirit of generosity and really champion those that make game day great at the stadiums across the country and in our daily lives,\u201d<\/em> said Nicky Heckles, Vice President of Crown Royal.<\/p>\n<p>\u00a0<\/p>\n<h2><span id=\"What_is_Vayner3\">What is Vayner3?<\/span><\/h2>\n<p>Founded during the 2021 NFT boom, Vayner3 (formerly known as VaynerNFT) is a Web3 consultancy company founded by Gary Vaynerchuck. The firm aims to offer guidance to DAOs, NFT projects, and other companies wanting to join the Web3 world.<\/p>\n<p>\u00a0<\/p>\n<div class=\"bottom-text__subscribe\">\n<div id=\"mlb2-5802138\" class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-5802138\">\n<div class=\"ml-form-align-center\">\n<div class=\"ml-form-embedWrapper embedForm\">\n<div class=\"ml-form-embedBody ml-form-embedBodyHorizontal row-form\">\n<div class=\"ml-form-embedContent\" style=\"\">\n<h4><span id=\"Join_Our_New_To_The_Moon_daily_Newsletter\">Join Our New &#8220;To The Moon&#8221; daily Newsletter<\/span><\/h4>\n<p>Get our free, 5 minutes daily newsletter. Join 25,000+ NFT enthusiasts &amp; stay on top \ud83d\udc4a\ud83c\udf1a<\/p>\n<\/div>\n<\/div>\n<div class=\"ml-form-successBody row-success\" style=\"display:none\">\n<div class=\"ml-form-successContent\">\n<h4><span id=\"Thank_you\">Thank you!<\/span><\/h4>\n<p>You have successfully joined our subscriber list.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"1\" height=\"1\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" alt=\".\" border=\"0\" data-lazy-src=\"https:\/\/track.mailerlite.com\/webforms\/o\/5802138\/c5t4g8?v1668587371\"\/><noscript><img loading=\"lazy\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/5802138\/c5t4g8?v1668587371\" width=\"1\" height=\"1\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" alt=\".\" border=\"0\"\/><\/noscript><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/nftevening.com\/vayner3-partners-with-crown-royal-to-bring-web3-experience-to-super-bowl-lvii\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This season, the iconic NFL whisky sponsor Crown Royal returned to the NFT scene with a brand new Web3 experience in partnership with Vayner3, one of the top Web3 companies. The project titled \u201cCrown Royal Chain of Gratitude\u201d launched along with the brand\u2019s first 60s Super Bowl ad staring Dave Grohl. Basically, the new blockchain [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/02\/x1080-scaled.jpeg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/3748"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=3748"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/3748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/3749"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=3748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=3748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=3748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}