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The Sandbox, a decentralized gaming virtual world, has teamed up with Alo Yoga, a global lifestyle and wellness brand, to launch an exclusive digital collection of Alo wearables within the Sandbox metaverse. The collection, which includes a bucket hat, sweatpants, and a hoodie, will be available through a free-to-enter raffle, running from March 1 to March 31, during Paris Fashion Week. The digital fashion drop celebrates digital identity and brings mindfulness into the digital space, no matter where consumers may be.<\/p>\n
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The wearable collection marks Alo\u2019s entry into The Sandbox and provides the brand with an opportunity to engage with its community through decentralized platforms, true digital ownership, and exclusive member rewards. The collection launch follows Alo\u2019s Aspen Collection NFTs, which provides owners with VIP experiences, such as personalized shopping and unlocks access to Alo Wellness Clubs and the forthcoming Alo Houses.<\/p>\n
\n\u201cWe are thrilled to be partnering with The Sandbox for this launch as it represents the future of co-building and co-ownership alongside our wellness community,\u201d said Angelic Vendette, CMO, and Global Head of Marketing & Web3 at Alo Yoga.<\/p>\n<\/blockquote>\n
The Sandbox is a subsidiary of Animoca Brands and has partnered with major brands such as Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations.<\/p>\n
\n\u00a0\u201cThis partnership shows that digital wearables are becoming increasingly important, empowering our community to upgrade their style in the metaverse while spreading Alo\u2019s unique culture of wellness and mindfulness across the metaverse.\u201d Sebastien Borget, COO and Co-Founder of The Sandbox<\/p>\n<\/blockquote>\n
Animoca Brands is a leader in digital entertainment, blockchain, and gamification, working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products, including original games and products utilizing popular intellectual properties. Alo Yoga is a premium lifestyle brand specializing in luxury activewear with a mission to spread mindful movement, inspire wellness and create community.<\/p>\n