It\u2019s official, Amazon enters web3<\/a> with an NFT Marketplace as early as next month! As the leading global e-commerce platform, Amazon gears up to enlist 15 collections to debut its digital marketplace. Sources suggest the platform goes live around the end of April (specifically, around April 24th). Will the new marketplace upend digital giants like OpenSea<\/a>, Blur<\/a>, or more?<\/p>\n Global e-commerce leader Amazon plans to officially launch its digital marketplace some time around the end of next month (April 2023). The Amazon Digital Marketplace may be available in the US through a tab on the Amazon website. Moreover, the platform aims to gradually expand to other regions, including Europe and other parts of the world. Though Amazon has not released official press statements surrounding their marketplace, we searched the web to find out some interesting hearsay about the upcoming marketplace.<\/p>\n According to sources, the launch date was postponed twice but is now scheduled for April 24. The delay was caused due to the FTX fallout and the dip in the global crypto markets and the crypto winter. Initially, only US users will have access to the platform, but it will become available in other regions soon after. Amazon is considering sending email blasts to US-based Prime subscribers to promote the platform. However, it\u2019s unclear whether an Amazon token will be part of the deal, as the back-end blockchain technology and the type of private blockchain that Amazon plans to create remain unclear.<\/p>\n Additionally, other sources suggest that there are also \u2018phygital\u2019 aspects to Amazon\u2019s digital offerings. Amazon customers will be able to purchase fashion-oriented NFTs tied to physical products such as jeans and pay for them using a credit card just like any other Amazon purchase. It is also said that the platform will focus on blockchain-based gaming, where users can earn NFTs.<\/p>\n Multiple sources suggest that Amazon plans to create a private blockchain. But it\u2019s uncertain whether it will involve forking an existing protocol. It\u2019s also unclear whether an \u201cAmazon token\u201d will be part of the deal. One other source has described the setup as a \u201cvery walled garden\u201d. Whatever the case may be, the global giant Amazon entering web3 full speed is a promising sign for the industry.<\/p>\n On the other hand, there is a bit of controversy surrounding the brand. Amazon\u2019s employee policy is well-known to be exploitative at times. NFT buildooor and Marketing manager for Sappy Seals, Camol (@camolNFT<\/a>) was quick to point out Amazon\u2019s open position for its Web3 Global Program Manager. The position offers the selected candidate a meager $20-$28 an hour for its full time position. This may suggest a trend towards big name brands entering the web3 space, but being speculative about spending their money and resources.<\/p>\n What the marketplace will be like and what the final outcome of the marketplace will end up as is something only time will tell. NFTEvening follows the story as it develops.<\/p>\n \u00a0<\/p>\n Get our free, 5 minutes daily newsletter. Join 25,000+ NFT enthusiasts & stay on top \ud83d\udc4a\ud83c\udf1a<\/p>\n<\/div>\n<\/div>\n![\"a](\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Untitled-design-54.png.webp)
\n<\/picture>\n<\/noscript><\/p>\nThe Amazon NFT Marketplace: What Can We Expect?<\/span><\/h2>\n
More About The Amazon Digital Marketplace<\/span><\/h2>\n
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