Seven months ago, Automobili Lamborghini rolled out an NFT campaign \u2013 The Epic Road Trip<\/a> \u2013 in collaboration with the brand experience agency INVNT.ATOM<\/a>\u2122 and Web3 technology provider Web3 Pro<\/a>\u2122.<\/p>\n Since then, the luxury sports car manufacturer has released a new NFT drop each month<\/a> and the virtual journey is now approaching its end. The eighth and final drop is launching March 20th and celebrates the diamond jubilee of Automobili Lamborghini with a digital anniversary commemorative collectible.<\/p>\n Both Lamborghini customers and The Epic Road Trip NFT owners will be able to participate in the celebrations. Anybody attending an IRL anniversary event or visiting a Lamborghini dealership may claim the collectible by scanning a QR code. Those who own two or more NFT assets from the collection will be airdropped the 60th Anniversary commemorative collectible as airdrops.<\/p>\n Moreover, owners of the 60th Anniversary commemorative NFT will be granted token-gated access to an exclusive AMA session with senior Lamborghini executives to discuss Lamborghini\u2019s past, present, and future.<\/p>\n Being a bridge between online communities and cutting-edge technology, NFTs provide brands with novel ways of connecting with younger generations and increasing customer loyalty.<\/p>\n As the end of the eight-month NFT campaign gets closer, Christian Mastro, Marketing Director of Automobili Lamborghini, commented, \u201cLamborghini\u2019s commitment to innovation extends beyond our super sports cars and into all aspects of our business \u2013 specially as we reach younger generations. The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty \u2014 giving them the chance to get further involvement and connection with the Brand.<\/em>\u201d\u00a0<\/p>\n Every month, a new four-day NFT drop is released, where each NFT features one of Lamborghini\u2019s vehicles. The NFT vehicles in the first three days (silver NFT<\/em>) are limited to an edition of 1,963 and priced at $196.30, representing the year Automobili Lamborghini was officially established. The fourth day features a rare NFT (gold NFT<\/em>) vehicle with a limited edition of 63. NFTs have utilities depending on ownership level, including but not limited to exclusive mobile and desktop wallpapers, Centro Stile sketch from the Head of Design Mitja Borkert, and a VIP tour of the Lamborghini Sant\u2019Agata headquarters.<\/p>\n Each month, those who collected all three silver NFTs could receive a\u00a0silver puzzle<\/a>\u00a0piece, while the owners of all three gold NFTs could receive a piece of the gold puzzle. At the end of the eight-month campaign, collectors that received all eight silver or gold puzzle pieces will be able to automatically unlock a unique NFT that reveals a new Lamborghini model.\u00a0<\/p>\n The final drop is the last chance to purchase all required NFTs for completing the puzzles. Those who missed the earlier drops can explore the missing pieces on\u00a0Lamborghini\u2019s secondary NFT marketplace<\/a>.\u00a0<\/p>\n Yet, this is not the end of Lamborghini\u2019s NFT journey; the luxury brand will soon embark on a new trip to deepen relationships with customers and fans.<\/p>\n The [INVNT GROUP<\/a>]\u2122 is a brand storytelling agency led by Scott Cullather. Apart from the original company INVNT, it owns the modern brand strategy firm Folk Hero, creative-led culture consultancy Meaning, production studio and creative agency HEV\u0112, and the INVNT Higher Ed digital innovation division.<\/p>\n INVNT.ATOM<\/a>\u00a0is also a part of [INVNT GROUP]\u2122. It is a brand experience agency with a mission to create opportunities for brands primarily in the Web3 industry. The Singapore-based company is a collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders who develop brand stories and create engaging customer experiences.\u00a0<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/nftnewstoday.com\/wp-content\/uploads\/2023\/03\/STATIC-TEASER-2.png?resize=800%2C450&ssl=1\" "\\"STATICTEASER2")
The last opportunity to complete the Epic Road Trip NFT collection puzzles<\/strong><\/h2>\n
The partners of the Epic Road Trip NFT\u00a0<\/strong><\/h2>\n
About INVNT.ATOM\u2122 and [INVNT GROUP]\u2122<\/strong><\/h3>\n
About Web3 Pro\u2122<\/strong><\/h3>\n