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In August 2021, the Web3 community was introduced to Nouns<\/a> \u2014 randomly-generated NFT characters that have since seen over $47 million in sales. While there are 505 Nouns in existence at the time of writing, this story begins with Noun #9, a bat who inspired Metaversal\u2019s 2,000-piece NFT collection that grows by the day.<\/p>\n Since its inception in 2021, Metaversal<\/a> has established itself as a burgeoning global Web3 enterprise, combining an investment firm with a venture studio with a mission to inspire and empower the next generation of creators. Just months after Nouns was introduced, Metaversal began its quest to acquire iconic NFT assets that represent the cornerstones of this new technology.\u00a0<\/p>\n In the following years, Metaversal would grow its collection and business with a Squiggle acquisition, partnerships with famed generative artists, and investments in robots redefining the art industry.\u00a0<\/p>\n By bridging the gap between investment, curation, and creation, Metaversal operates in a state of constant collaboration across all of its initiatives. The investment team informs studio strategies, and the studio team\u2019s expertise informs investment decisions.\u00a0<\/p>\n The key to all of this is their 360-degree investment approach, unique value proposition, and goal of curating and educating others on this emergent technology and its potential.\u00a0<\/p>\n Once the Metaversal team identifies a person or project that aligns with their mission to build a creator-first future \u2014 they get to work. As an active, value-add investor, Metaversal prides itself on taking key roles within teams and acting as a catalyst for new partnerships and synergistic opportunities.<\/p>\n \u201cIf Metaversal or a portfolio company within our ecosystem can\u2019t be of value, the deal simply isn\u2019t a good fit,\u201d Dan Schmerin, Metaversal Co-Founder explains.\u00a0<\/p>\n An example of this begins with Metaversal\u2019s acquisition of three pieces from famed generative artist Sofia Crespo<\/a>.<\/p>\n \u201cWe believe AI and generative art will redefine the relationship humanity has with computers, expression, and the creative process.\u201d<\/p>\n Matt Miller, Metaversal Investment Analyst<\/cite><\/p><\/blockquote>\n<\/figure>\n \u201cFollowing our acquisition, we invited Sofia onto our social channels to help amplify her amazing talent,\u201d says Metaversal Investment Analyst, Matt Miller. She also agreed to participate in MetaLetters<\/a>, a Metaversal initiative to support emerging digital artists. One of Crespo\u2019s works will be recreated for exhibition thanks to a collaboration with one of Metaversal\u2019s newest portfolio companies: ArtMatr<\/a>. The robotics company uses proprietary machinery and software to build IRL re-creations of high-fidelity digital art.\u00a0<\/p>\n \u201cWe believe AI and generative art will redefine the relationship humanity has with computers, expression, and the creative process,\u201d says Miller. \u201cSofia Crespo is a pioneer in the space, and we\u2019re convinced she will be recognized as such as the art form evolves.\u201d<\/p>\n Long gone are the days of copy-and-paste projects and protocols. Each project must have a unique value proposition to rise above the noise and stand out in Web3.<\/p>\n When evaluating potential deals, the Metaversal team asks itself two important questions: What makes the project unique and irreplaceable in its value proposition? And who is the founding team?<\/p>\n Like many early-stage tech investments, there needs to be a high level of conviction around the capabilities of the founding team. While track record and reputation are important, Metaversal also emphasizes passion, transparency, humility, and of course, demonstrable skill. Founders with these qualities are best fit to weather the unpredictable nature of Web3 and remain steadfast through all market conditions.<\/p>\n Take the Exosama team<\/a> for example, led by Donnie Big Bags<\/a>. \u201cThey have a strong community plus founders that have consistently delivered value to holders despite the current market,\u201d says Yossi Hasson, Co-Founder, and CEO of Metaversal.\u00a0<\/p>\n Further, they exemplify \u201ccreative audacity\u201d \u2014 a trait Investment Analyst Jameson Mah experienced in his early days participating in the Exosama community before Metaversal\u2019s investment. \u201cIt was an entirely Telegram-based community at the time, purposely opaque, and with a grueling allowlist process,\u201d he says. In the end, it was worth it. Exosama\u2019s founders recognized Mah\u2019s efforts, noting that few community members had completed the deliberately arduous challenges.<\/p>\n \u201cWe believe in getting in the trenches rather than approaching communities from an ivory tower,\u201d Mah explains. \u201cIt\u2019s critical not only to understand what makes a project or its community special but also for developing trust.\u201d<\/p>\n \u201cWe look forward to collaborating with the Exosama team and ecosystem,\u201d says Mah. \u201cWe\u2019re looking at leveraging our creative studio\u2019s capabilities in conjunction with Exosama\u2019s ability to build blockchain-based mini-games.\u201d<\/p>\n Guided by a mission to empower creators and builders, Metaversal looks to support projects it believes \u201cwill be around in five, 10, or 20 years, and eventually be seen as era-defining,\u201d says Hasson.\u00a0<\/p>\n Examples of this are the company\u2019s purchase of Noun #9 and DeGods NFTs<\/a>. \u201cWe were the first institutional investor to purchase a Noun,\u201d Hasson says. \u201cAnd we were equally early to DeGods at a time when it wasn\u2019t obvious it would become an ecosystem-leading project.\u201d<\/p>\nA 360-approach<\/h2>\n
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Unique value proposition<\/h2>\n
Founders<\/h3>\n
Long-term view<\/h3>\n