{"id":4671,"date":"2023-03-11T01:07:06","date_gmt":"2023-03-11T01:07:06","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/03\/11\/runway-get-ready-for-metaverse-fashion-week\/"},"modified":"2023-03-11T01:07:06","modified_gmt":"2023-03-11T01:07:06","slug":"runway-get-ready-for-metaverse-fashion-week","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/03\/11\/runway-get-ready-for-metaverse-fashion-week\/","title":{"rendered":"Runway: Get Ready for Metaverse Fashion Week"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"has-drop-cap\">Welcome back to <a href=\"https:\/\/nftnow.com\/tag\/runway\/\" target=\"_blank\" rel=\"noreferrer noopener\">Runway<\/a>, where we report to you from the frontlines of the digital fashion revolution. This week has been full of events. But before we dive in, I want to talk about Starbucks, the Seattle-based coffee giant. <\/p>\n<p><a href=\"https:\/\/odyssey.starbucks.com\/#\/landing\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks Odyssey<\/a>, the coffee company\u2019s Web3 loyalty program, launched its first-ever NFTs this week. Dubbed the \u201c<a href=\"https:\/\/odysseymarket.niftygateway.com\/marketplace\/collection\/0x1ff052df592ffcf42fe6a4173975d351dcc99d45\" target=\"_blank\" rel=\"noreferrer noopener\">Siren Collection<\/a>,\u201d it features different versions of the company\u2019s Siren logo. The NFTs were priced at $100. Except that Starbucks isn\u2019t calling them NFTs. They are \u201cStamps.\u201d In any case, the 2,000-piece collection sold out in just 18 minutes!\u00a0When did Starbucks enter web3?!<\/p>\n<p>In any case, I was hopeful when they announced the collection. But sadly, none of the sirens depicted in the Stamps have clothes. As such, Starbucks definitely does not fall under this (former Starbucks dirty chai drinking) writer\u2019s purview of digital fashion or luxury,  So, let\u2019s move on to what happened in digital fashion this past week.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Metaverse Fashion Week by Decentraland 2023 MVFW23\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/fj5Te3rOxf0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>The second annual <a href=\"https:\/\/mvfw.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverse Fashion Week (MVFV)<\/a> will take place in just over a week. It runs from March 28-31 and continues to expand its programming, with new announcements from various platforms and brands every day. <a href=\"https:\/\/decentraland.org\/blog\/announcements\/tradition-and-innovation-collide-decentraland-metaverse-fashion-week-2023\" target=\"_blank\" rel=\"noopener\">Decentraland and UNXD<\/a> power the event, and this year\u2019s theme is Future Heritage. <\/p>\n<p>There is already a lot of buzz across social media channels, and various news outlets already ramping up their coverage. So later this month, we can expect the biggest Metaverse Fashion Week to date.<\/p>\n<p>So far, MVFW has announced experiences created by Dolce &amp; Gabbana, Tommy Hilfiger, DKNY, Ben Bridge, and <em>many<\/em> more. Be sure to keep your eyes peeled for new announcements over the coming week. And if you are surprised that such big names are experimenting with metaverse technologies, know that beauty brands were likely experimenting with VR, AR, and AI long before most knew the meaning of \u201cnonfungible.\u201d\u00a0<\/p>\n<h2>Herm\u00e8s lawsuit<\/h2>\n<p>In February of 2022, French luxury house <a href=\"https:\/\/nftnow.com\/culture\/the-future-of-nfts-legal-experts-respond-to-the-hermes-lawsuit\/\" target=\"_blank\" rel=\"noopener\">Herm\u00e8s International won its lawsuit<\/a> against Mason Rothschild. Now, they have requested a Manhattan federal court to prevent artist Rothschild from promoting or possessing his \u201cMetaBirkin\u201d non-fungible tokens, which infringe on Herm\u00e8s\u2019 trademark rights to its famous Birkin bags. <\/p>\n<p>Despite the court ruling in favor of Herm\u00e8s and awarding the company $133,000 USD in total damages, Herm\u00e8s decided to take further legal action, as Rothschild continued to advertise his NFTs. In a statement sent to nft now, Rhett O. Millsaps II, legal counsel for Rothschild, said, \u201cAs plaintiffs, Hermes gets to file their argument first. This case is far from over. This latest filing is a gross overreach by Hermes and an attempt to punish Mr. Rothschild because they don\u2019t like his art, but what\u2019s new? Mr. Rothschild will be responding in the Court in due course.\u201d<\/p>\n<h2>Balmain\u2019s Unicorn<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><figcaption>Credit: Space Runners<\/figcaption><\/figure>\n<\/div>\n<p>Balmain partnered with Metaverse fashion brand <a href=\"https:\/\/spacerunners.com\/\" target=\"_blank\" rel=\"noopener\">Space Runners<\/a> to release a digital version of the Unicorn, a physical sneaker Balmain came out with last June. The futuristic design of the physical Unicorn already echoes the space-age feel of design in the metaverse, and the NFTs will accompany physical versions of the shoes. Balmain has previously released NFTs deemed collectibles, but this release will be the first Balmain digital wearable that can be worn in a virtual world.\u00a0<\/p>\n<h2>The Future Rewind Competition<\/h2>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"881\" src=\"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-10-at-7.56.47-PM-1200x881.png\" alt=\"A full digital fashion look featureing a digital woman wearing zebra print inspired by Dolce &amp; Gabbana looks\" class=\"wp-image-32121\" srcset=\"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-10-at-7.56.47-PM-1200x881.png 1200w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-10-at-7.56.47-PM-700x514.png 700w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-10-at-7.56.47-PM-768x564.png 768w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-10-at-7.56.47-PM-150x110.png 150w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-10-at-7.56.47-PM.png 1308w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption>Credit: The Future Rewind Competition <\/figcaption><\/figure>\n<p>Dolce &amp; Gabbana partnered with UNXD to launch a digital wearable competition called <a href=\"https:\/\/mvfw.unxd.com\/dg\" target=\"_blank\" rel=\"noopener\">The Future Rewind Competition<\/a>. To participate, individuals must submit at least five full digital looks, inspired by one of (or a combination of) these iconic Dolce &amp; Gabbana prints: Leopard, Zebra, the traditional Venice Carretto, Blue Mediterranean, the famous DG logos, and quintessential black lace.<\/p>\n<p>The competition will spotlight young creatives. And according to the team, this will mark the first time that a traditional luxury company will offer guidance and mentorship from emerging artists.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/nftnow.com\/culture\/runway-get-ready-for-metaverse-fashion-week\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back to Runway, where we report to you from the frontlines of the digital fashion revolution. This week has been full of events. But before we dive in, I want to talk about Starbucks, the Seattle-based coffee giant. Starbucks Odyssey, the coffee company\u2019s Web3 loyalty program, launched its first-ever NFTs this week. Dubbed the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[10],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/03\/031023_Runway_Editorial_Graphic.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/4671"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/4673"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}