{"id":4811,"date":"2023-03-15T01:03:11","date_gmt":"2023-03-15T01:03:11","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/03\/15\/tony-barnes-launches-music-artists-with-karta-metaverse-studio\/"},"modified":"2023-03-15T01:03:11","modified_gmt":"2023-03-15T01:03:11","slug":"tony-barnes-launches-music-artists-with-karta-metaverse-studio","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/03\/15\/tony-barnes-launches-music-artists-with-karta-metaverse-studio\/","title":{"rendered":"Tony Barnes Launches Music Artists With Karta Metaverse Studio"},"content":{"rendered":"<p><\/p>\n<div>\n<p>The <a href=\"https:\/\/nftevening.com\/metaverse-meaning-what-the-metaverse-is-and-why-you-should-care\/\" target=\"_blank\" rel=\"noopener\">metaverse<\/a> studio Karta announced this Tuesday ex-Virgin EMI Records <span style=\"font-weight: 400;\">senior director and music industry veteran<\/span><span style=\"font-weight: 400;\"> Tony Barnes<\/span><span style=\"font-weight: 400;\"> as its co-founder. The digital marketing pioneer will help the company become a leader in the metaverse ad virtual worlds fields.\u00a0<\/span><\/p>\n<h2><picture decoding=\"async\" class=\"wp-image-99028 size-full\" style=\"font-size: 14px;\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded.png.webp 1000w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-300x300.png.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-150x150.png.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-768x768.png.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-56x56.png.webp 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-450x450.png.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%201000'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-99028 size-full\" style=\"font-size: 14px;\"><source type=\"image\/webp\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded.png.webp 1000w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-300x300.png.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-150x150.png.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-768x768.png.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-56x56.png.webp 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-450x450.png.webp 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded.png\" alt=\"A portrait of Tony Barnes, co-founder of the metaverse company Karta.\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded.png 1000w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-300x300.png 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-150x150.png 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-768x768.png 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-56x56.png 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded-450x450.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/>\n<\/picture>\n<\/noscript><\/h2>\n<h2><span id=\"What_is_Karta\">What is Karta?<\/span><\/h2>\n<p><a href=\"https:\/\/www.karta.game\/\" target=\"_blank\" rel=\"noopener\">Karta<\/a> was founded in 2021 by Tony Barnes and actual CEO Erik Londr\u00e9. The startup helps brands, artists and sports teams connect with audiences from video games and virtual worlds. <span style=\"font-weight: 400;\">To summarize, the main goal of Karta is to make the metaverse accessible and effective for all brands across all platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Karta worked successfully on creating experiences in Roblox, Fortnite, and <a href=\"https:\/\/nftevening.com\/navigating-the-metaverse-a-decentraland-map-guide\/\" target=\"_blank\" rel=\"noopener\">Decentraland<\/a> for big brands. These included Amazon Music, Fnatic, Unilever, and Ronald McDonald House. Likewise, the company recently built the first persistent fan hub on Roblox for female K-Pop megastars TWICE.<\/span><\/p>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-99032 size-full\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company.png.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-300x140.png.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-768x359.png.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-120x56.png.webp 120w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-150x70.png.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-450x211.png.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202458%201150'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 2458px) 100vw, 2458px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202458%201150'%3E%3C\/svg%3E\" alt=\"A screenshot of Karta's website.\" width=\"2458\" height=\"1150\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company.png 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-300x140.png 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-1024x479.png 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-768x359.png 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-120x56.png 120w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-150x70.png 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-450x211.png 450w\" data-lazy-sizes=\"(max-width: 2458px) 100vw, 2458px\" data-lazy-src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"alignnone wp-image-99032 size-full\"><source type=\"image\/webp\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company.png.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-300x140.png.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-768x359.png.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-120x56.png.webp 120w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-150x70.png.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-450x211.png.webp 450w\" sizes=\"(max-width: 2458px) 100vw, 2458px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company.png\" alt=\"A screenshot of Karta's website.\" width=\"2458\" height=\"1150\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company.png 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-300x140.png 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-1024x479.png 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-768x359.png 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-120x56.png 120w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-150x70.png 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Karta-company-450x211.png 450w\" sizes=\"(max-width: 2458px) 100vw, 2458px\"\/>\n<\/picture>\n<\/noscript><\/p>\n<h2><span id=\"Who_is_Tony_Barnes\">Who is Tony Barnes?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tony Barnes, who worked 18 years in the music industry, is considered a digital marketing pioneer. He was one of the first to understand the importance of streaming platforms. He was also one of the first to introduce influencer marketing to music campaigns. Moreover, he\u2019s a pioneer in the use of Tiktok for marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They held digital positions at Universal Music, Virgin EMI, and Hipgnosis. As such he worked with hundreds of major artists, like Queen, Katy Perry, Sir Elton John, and Shakira, as well as dance music legends Avicii, David Guetta, Tiesto, and Swedish House Mafia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a co-founder of Karta, Tony Barnes will focus on growing the company and promoting the use of virtual worlds in marketing campaigns. Overall, he\u2019s enthusiastic about the future of the company. <em>\u201c<\/em><\/span><span style=\"font-weight: 400;\"><em>Erik and I started Karta with a simple mission \u2013 to help artists and brands connect with the vast number of people that are playing and socializing in video games and virtual worlds\u201d<\/em>, he says. \u201c<\/span><span style=\"font-weight: 400;\"><em>Over the past few years, we have witnessed the growing momentum in cross-industry collaboration between gaming and music. For example, starting with Marshmello\u2019s unpredictable success in 2019 with the first Fortnite in-game concert, which became the cornerstone that led to other in-game activations from Travis Scott, Lil Nas X, Ariana Grande and many more\u201d<\/em>.<\/span><\/p>\n<h2><span id=\"What_Will_Tony_Barnes_Do_as_a_Co-Founder\">What Will Tony Barnes Do as a Co-Founder?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tony Barnes will work on developing new ways for artists to connect with their communities. <em>\u201cWe see a world beyond one-off activations, where artists can harness the metaverse as an evergreen channel to grow and connect with their community\u201d<\/em>, says the co-founder. <em>\u201cI am so excited to continue building Karta alongside Erik and our incredible team of passionate music lovers and life-long gamers.\u201d\u00a0<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Erik Londr\u00e9, CEO and founder of Karta, believe that a new paradigm is emerging. To him, the emergence of virtual worlds will deeply impact the music industry. <em>\u201cThe metaverse isn\u2019t a vision of the future, it\u2019s happening right now. And Karta is here to connect artists with their audience and bring them closer than ever before\u201d,<\/em> he believes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, he\u2019s delighted to welcome Tony Barnes as a co-founder.<em> \u201cIt is the most exciting collision of music, art, youth culture, and technology\u201d,<\/em> he believes. <em>\u201cAnd we have just scraped the surface of what this will offer the music industry. Therefore, having Tony, an incredible marketer and creative that knows the world of music inside and out is extremely valuable. To us but more importantly \u2013 our clients.\u201d<\/em><\/span><\/p>\n<div class=\"bottom-text__subscribe\">\n<div id=\"mlb2-5802138\" class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-5802138\">\n<div class=\"ml-form-align-center\">\n<div class=\"ml-form-embedWrapper embedForm\">\n<div class=\"ml-form-embedBody ml-form-embedBodyHorizontal row-form\">\n<div class=\"ml-form-embedContent\" style=\"\">\n<h4><span id=\"Join_Our_New_To_The_Moon_daily_Newsletter\">Join Our New &#8220;To The Moon&#8221; daily Newsletter<\/span><\/h4>\n<p>Get our free, 5 minutes daily newsletter. 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The digital marketing pioneer will help the company become a leader in the metaverse ad virtual worlds fields.\u00a0 What is Karta? Karta was founded in 2021 by Tony Barnes and actual CEO Erik Londr\u00e9. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/03\/Tony_Headshotbranded.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/4811"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=4811"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/4811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/4812"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=4811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=4811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=4811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}