There\u2019s a scene in the classic Woody Allen film Hannah and Her Sisters<\/em> in which a surly artist lectures a nouveau riche client that he doesn\u2019t sell paintings \u201cby the yard\u201d or \u201cto blend in with the sofa.\u201d Well, Damien Hirst does.<\/p>\n Enter The Beautiful Paintings<\/em>, Hirst\u2019s latest foray into the realm of NFTs that riffs off his celebrated Spin Paintings<\/em> from the 1990s, in which the British artist dribbled paint from on top of a ladder onto rotating canvases. Vivid color endures, but the new works are flat and precise, with the serendipity of motion and gravity handed over to a generative algorithm. The reasoning behind series\u2019 name is self-evident, Hirst announced on Twitter<\/a>.<\/p>\n A work generated by The Beautiful Paintings<\/em> by Damien Hirst. Photo: Prudence Cuming Associates Ltd.<\/p>\n<\/div>\n Would-be collectors are directed to a dashboard on HENI<\/a>, the arts and technology company that\u2019s currently serving as Hirst\u2019s primary digital collaborator, where they can generate their own painting. The menu allows users to select up to 12 colors, one of 25 spin styles, blurring, and the canvas shape (square or round). Those more inclined to relinquish creative control to Hirst\u2019s machine can randomize the entire process. And why not? They\u2019re all beautiful.<\/p>\n Once users have generated a painting, they can have the work produced as a physical piece, an NFT, or both. Physical works come in four sizes ranging from 24 cm to 100 cm in diameter and have Hirst\u2019s signature scrawled<\/a> in paint pen. Canvases range in price from $1,500 to $6,000, and an NFT minted on the Ethereum blockchain costs $2,000.<\/p>\n A work generated by The Beautiful Paintings<\/em> by Damien Hirst. Photo: Prudence Cuming Associates Ltd.<\/p>\n<\/div>\n \u201cI have always believed that everything done well is art and there are no boundaries,\u201d Hirst said in a statement. \u201cFor me, The Beautiful Paintings<\/em> and the Spin Paintings<\/em> are about that. No boundaries. Art that makes you go, \u2018wow!\u2019 And you can get lost in it.\u201d<\/p>\n With The Beautiful Paintings,<\/em> Hirst is also showing an appetite to capitalize on the latest buzzwords of a tech-fuelled art moment (machine learning, generative art, NFTs).<\/p>\n Machine learning was used to produce the sample color names\u2014indigo blue is Blueberry Br\u00fbl\u00e9e, purple is Ego, forest green is Mountain Man\u2014and to produce long, nonsensical artwork titles. The algorithm inserts descriptives between the words \u201cBeautiful\u201d and \u201cPainting\u201d to produce titles such as \u201cBeautiful Very Undigested Painting,\u201d \u201cBeautiful Ennobled Painting,\u201d or \u201cBeautiful Dear And Welcome Implosion Painting.\u201d<\/p>\n Damien Hirst with The Beautiful Paintings<\/em>. Photo: Prudence Cuming Associates Ltd.<\/p>\n<\/div>\n \u201cI wanted to do something that\u2019s purely generative,\u201d the artist added. \u201cWithout using paint, canvas, or pencils and paper, I was excited to see if we could make something that generated good-looking Spin Paintings<\/em>\u00a0that weren\u2019t in the real world.\u201d<\/p>\n The Beautiful Paintings by Damien Hirst runs through April 10 on HENI.<\/em><\/p>\n \u00a0<\/p>\n More Trending Stories:<\/b><\/p>\n Archaeologists Studying an Enigmatic Stone Structure in the Saudi Arabian Desert Have Turned Up Evidence of a Neolithic Cultic Belief<\/span><\/a><\/p>\n A Young Couple in York Renovated Their Kitchen Cabinets and Found 17th-Century Frescoes Painted Underneath<\/span><\/a><\/p>\n A TikToker Freaked Out When He Found a Painting of His Living Room Displayed in a London Gallery. Here\u2019s How It Ended Up There<\/span><\/a><\/p>\n A Museum Has Located a Missing Figure That Was Cut Out of This 17th-Century Family Portrait<\/span><\/a><\/p>\n \u2018This Is Her Reality\u2019: The First-Ever Biography on Hilma af Klint Unearths How the Swedish Artist Lived, Worked, and Communed With Spirits<\/span><\/a><\/p>\n Sotheby\u2019s Has Paused Its Latest NFT Auction After an Artist Withdrew His Work in Protest of the All-Male Line-Up<\/span><\/a><\/p>\n Ai Weiwei Has Recreated Claude Monet\u2019s Iconic \u2018Water Lilies\u2019 Using 650,000 Multi-Colored Lego Bricks<\/span><\/a><\/p>\n London Will Honor the Victims of the Transatlantic Slave Trade With a New Memorial in the Docklands<\/span><\/a><\/p>\n![\"\"](\"https:\/\/news.artnet.com\/app\/news-upload\/2023\/04\/76.-The-Beautiful-Paintings-Damien-Hirst-2023-836x1024.jpg\")
<\/p>\n![\"\"](\"https:\/\/news.artnet.com\/app\/news-upload\/2023\/04\/114.-Damien-Hirst-with-The-Beautiful-Paintings-Damien-Hirst-2023-768x1024.jpg\")
<\/p>\n