{"id":5899,"date":"2023-04-11T17:03:44","date_gmt":"2023-04-11T17:03:44","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/11\/nft100-spotlight-latasha-on-championing-web3-music\/"},"modified":"2023-04-11T17:03:44","modified_gmt":"2023-04-11T17:03:44","slug":"nft100-spotlight-latasha-on-championing-web3-music","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/11\/nft100-spotlight-latasha-on-championing-web3-music\/","title":{"rendered":"NFT100 Spotlight: Latash\u00e1 on Championing Web3 Music"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"has-drop-cap\">One of the most promising sectors to have emerged from the proliferation of NFT and blockchain technology over the past few years is undoubtedly <a href=\"https:\/\/nftnow.com\/features\/why-hip-hop-is-becoming-the-greatest-web3-music-success-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web3 music<\/a>. Considering the legacy music industry has continued to <a href=\"https:\/\/www.businessinsider.com\/guides\/streaming\/how-much-does-spotify-pay-per-stream\" target=\"_blank\" rel=\"noreferrer noopener\">fail artists<\/a> time and time again, music creatives of all types have been\u00a0<a href=\"https:\/\/nftnow.com\/guides\/complete-guide-to-the-nft-music-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">flocking to the blockchain<\/a> to take a crack at independence and succeeding.<\/p>\n<p>Thus far, few have achieved as significant staying power in the blockchain music sector <a href=\"https:\/\/twitter.com\/CallMeLatasha\" target=\"_blank\" rel=\"noreferrer noopener\">as Latash\u00e1<\/a>. A rapper, poet, performance artist, events coordinator, community manager, and much more, the <a href=\"https:\/\/twitter.com\/zoratopia\" target=\"_blank\" rel=\"noreferrer noopener\">Zoratopia founder<\/a> has continued to define what excellence in Web3 music looks and sounds like. In doing so, she has emerged as a leading proponent of Web3 music and a prime example of music NFT prosperity.<\/p>\n<p>This is precisely why, in 2023, the multi-hyphenate artist has yet again secured a spot on <a href=\"https:\/\/nftnow.com\/nft100-list-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">nft now\u2019s NFT100 list<\/a> of influential leaders in the space. We recently sat down with her to discuss her journey into Web3 music, the founding of Zoratopia, the next chapter in her career, and more.<\/p>\n<h2>From label ties to blockchain IP<\/h2>\n<p>Prior to Latash\u00e1 finding herself anywhere near blockchain music, she had already set out to make a name for herself as a rapper. Having fallen into music, as she says, \u201caccidentally\u201d due to her interest and involvement in poetry slams, by the time she did onboard into Web3, she had already accrued over a decade\u2019s worth of recording experience. She\u2019d even secured gigs opening for acts like Kanye West, Q-Tip, Big Sean, and more along the way.<\/p>\n<p>Yet, everything changed for Latash\u00e1 when she became privy to the innovation happening in the music NFT space. \u201cI really think that Web3 has completely shifted my existence,\u201d she said in a <a href=\"https:\/\/nftnow.com\/videos\/how-web3-allowed-rapper-latasha-to-evade-record-label-ties\/\" target=\"_blank\" rel=\"noreferrer noopener\">previous interview<\/a> with nft now. \u201cI was a struggling artist trying to figure this thing out, and when I got [to Web3], I felt like something was healing within me.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Why NFTs Are The Solution for Independent Artists | LATASH\u00c1\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/f9YQ0UbBO1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>In early 2021, Latash\u00e1 set out on her blockchain creative journey with the mint of an NFT for her song <a href=\"https:\/\/market.zora.co\/collections\/zora\/623\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Ilikedat<\/em> on Zora<\/a>. By doing so, she became one of the first artists to sell music videos as an NFT. Since then, she has been almost single-handedly defining the music video NFT market, with her works exhibited and sold worldwide.<\/p>\n<p>After witnessing the transformative power of NFTs firsthand, Latash\u00e1 doubled down, minting poetry and performance art before inevitably bouncing back to minting music videos. During her experimental process, and over the course of a single summer, she was able to generate income equivalent to what she would\u2019ve from a record deal, but without giving away rights to her masters (as is the case with <a href=\"https:\/\/nftnow.com\/features\/web3-vs-traditional-record-deals-how-do-they-really-compare\/\" target=\"_blank\" rel=\"noreferrer noopener\">most record deals<\/a>.)<\/p>\n<p>In addition to establishing herself as a major player in music NFTs through her artistic endeavors, she quickly became a steward of Web3 events after being hired as the head of community programming at Zora in June of the same year. This, in turn, led to the creation <a href=\"https:\/\/twitter.com\/zoratopia\" target=\"_blank\" rel=\"noreferrer noopener\">of the educational platform Zoratopia<\/a>. Here, Latash\u00e1 organizes events and conversations to give artists, collectors, and curious bystanders better access to information regarding how the metaverse and NFTs can benefit them.<\/p>\n<p>When the NFT space ultimately dipped into a bear market in 2022, Latash\u00e1 maintained her belief in the revolutionary nature of Web3, putting her own artistic ventures on hold at times to help bring the community together. By curating in-person Zoratopia activations\u00a0at both <a href=\"https:\/\/nftnow.com\/culture\/celebrating-diversity-in-web3-at-zoratopia\/\" target=\"_blank\" rel=\"noreferrer noopener\">NFT.NYC<\/a> and <a href=\"https:\/\/twitter.com\/zoratopia\/status\/1607831285858439170?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">Art Basel Miami<\/a>, she helped solidify the importance of <a href=\"https:\/\/nftnow.com\/features\/what-is-the-true-utility-of-irl-nft-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">IRL Web3 events<\/a>, fostering celebration and positivity along the way.<\/p>\n<p>In 2023, though, Latash\u00e1 says her focus has shifted back to spearheading Web3 music innovation through music visuals. \u201cBe on the lookout for Latash\u00e1 because this year is all about this music thing,\u201d she said in an interview with nft now.<\/p>\n<h2>A new era of championing Web3 music<\/h2>\n<p>Through her artwork (which she affectionately refers to as her \u201cheart-work\u201d), Latash\u00e1 is seeking to forge her theories and stories of Black femininity, self-empowerment, autonomy, love, and transcendence. While she has become known as a progenitor of initiatives to onboard marginalized artists to the forefront of Web3, recently, a new chapter has opened in her career, with importance being placed on her individual creative endeavors.<\/p>\n<p>\u201cI\u2019m very excited for where we\u2019re going in music NFTs, and especially for myself and what I\u2019m creating. Last year, a lot of my work was dedicated to Zoratopia, community, building out really dope infrastructures, and connecting people,\u201d said Latash\u00e1. \u201cBut this year, I\u2019m deeply connected to my music again. I\u2019m working on a brand new project that I\u2019m really hyped about, I just did some huge releases, so I feel really good.\u201d<\/p>\n<p>To kick off this new era in a big way, Latash\u00e1 agreed to be curated as part of both the <a href=\"https:\/\/www.nftkoreafestival.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NFT Korea Festival<\/a> and Pussy Riot Co-Founder Nadya Tolokonnikova\u2019s <a href=\"https:\/\/www.sothebys.com\/en\/buy\/auction\/2023\/my-body-my-business\" target=\"_blank\" rel=\"noreferrer noopener\">My Body My Business<\/a> auction. The former garnered her a wider international audience, with her piece <em>The Net <\/em>closing on a whopping $21,000 bid. The latter, hosted through Sotheby\u2019s, featured a variety of pieces created by prominent women artists in Web3 but took an odd turn when bidding commenced.<\/p>\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-2 wp-block-column\">\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Along w\/ the bidder pulling the bid, I was asked to lower my reserve price. <\/p>\n<p>At first I was gonna do it but I refuse. I\u2019m sick and tired of these institutions capping Black arts. <\/p>\n<p>I did this for the bigger picture for us but I refuse to allow anyone to devalue me + my people. <a href=\"https:\/\/t.co\/qUYwnrmusY\" target=\"_blank\">https:\/\/t.co\/qUYwnrmusY<\/a><\/p>\n<p>\u2014 LATASH\u00c1.eth (@CallMeLatasha) <a href=\"https:\/\/twitter.com\/CallMeLatasha\/status\/1635433352261177345?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 14, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<p>In an event that once again created contention between <a href=\"https:\/\/nftnow.com\/features\/sothebys-all-male-auction-shouldnt-surprise-web3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web3 and Sotheby\u2019s<\/a>, the auction reserve for Latash\u00e1\u2019s piece <em>Start Here<\/em> was met, only for the bidder to withdraw shortly after, resulting in her being requested to lower her reserve price. She, of course, refused and, in doing so, seemingly prompted the New York-based <a href=\"https:\/\/twitter.com\/SuperchiefNFT\" target=\"_blank\" rel=\"noreferrer noopener\">Superchief Gallery<\/a> to swoop in and issue its <a href=\"https:\/\/twitter.com\/SuperchiefNFT\/status\/1635456978641387522?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">own winning bid<\/a> of $5,000 out of respect for her integrity.<\/p>\n<p>\u201cI was pretty pissed about it, but we worked on the feelings of it all, and now, at least, I have Sotheby\u2019s on my resume,\u201d Latash\u00e1 said about the situation. \u201cAs I know, there haven\u2019t been any music visuals from independent artists going to Sotheby\u2019s, so it was still a really incredible milestone, and it made me remember that music is a fine art; music visuals is a fine art.\u201d<\/p>\n<p>In summation of the event, Latash\u00e1 said it\u2019s important to remember that institutions are what they are and that Web3 can only hope that they might play a part in the betterment of artists. She also noted that while the Sotheby\u2019s auction was supposed to be a significant event for the release of her new project, it still hasn\u2019t slowed her current plans down in the slightest.<\/p>\n<h2 id=\"h-what-s-next-for-latash\">What\u2019s next for Latash\u00e1?<\/h2>\n<p>With this new chapter in Latash\u00e1\u2019s career focused primarily on her own creative ventures, the most major development currently taking place is the rollout of the campaign for her forthcoming album set to release sometime in late 2023. While few details have been made public, she says that fans and collectors will want to turn their attention to galleries and auction houses in the coming months.<\/p>\n<p>\u201cI can\u2019t talk too deeply about it, but I\u2019ve been releasing music visuals to different galleries and spaces. Just quietly as the campaign for my album,\u201d said Latash\u00e1. \u201cSo that\u2019s something that we\u2019re quietly doing right now. I guess I\u2019ve kind of made it loud by saying it to nft now [she laughs], but we\u2019re doing this as the start of the campaign for a big album that\u2019s coming from me by the end of this year.\u201d<\/p>\n<p>With more information to be released via Latash\u00e1\u2019s Twitter, patrons of the Web3 music space will surely want to heed her suggestion and keep a keen eye out for what\u2019s to come. Because considering her history of excellence, Latash\u00e1\u2019s forthcoming additions to the music NFT market will undoubtedly serve to help further revolutionize the\u00a0<a href=\"https:\/\/nftnow.com\/features\/blockchain-is-redefining-what-it-means-to-be-a-fan\/\" target=\"_blank\" rel=\"noreferrer noopener\">artist-fan dynamic<\/a> and inspire those seeking to break away from traditional music career structures to follow in her footsteps.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><em><em>Want more NFT100 honoree interviews? Get the <a href=\"https:\/\/nftnow.com\/features\/the-nft100-2023-meet-this-years-honorees\/\" target=\"_blank\" rel=\"noreferrer noopener\">full list of everyone we spoke with here<\/a><\/em>. <\/em><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><a href=\"https:\/\/nftnow.com\/features\/nft100-spotlight-latasha-on-championing-web3-music\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most promising sectors to have emerged from the proliferation of NFT and blockchain technology over the past few years is undoubtedly Web3 music. Considering the legacy music industry has continued to fail artists time and time again, music creatives of all types have been\u00a0flocking to the blockchain to take a crack at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[10],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/NFT100-Latasha-Featured.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/5899"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=5899"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/5899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/5900"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=5899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=5899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=5899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}