The Alpha<\/h2>\n\n- Chiru Labs<\/a>, the Web3 company best known for being the parent company of popular NFT collections Azuki and Beanz, has announced a strategic partnership with digital IP platform company IPX (formerly Line Friends).\u00a0<\/li>\n
- Line Friends \u2014 similar to the IP of Hello Kitty and Friends \u2014 features a world of cute original characters, including Brown the bear, Cony the rabbit, and Sally the chick. The characters were originally created as stickers for Line users to use in their chats.<\/li>\n
- Fans and holders can expect co-branded content and merch between Beanz and LINE Friends, retail distribution at Line Friends stores, and immersive IRL activations that combine the two worlds. <\/li>\n<\/ul>\n
\nDive deeper<\/h2>\n
What happens when a popular web2 company with millions of users joins forces with an equally influential blue-chip NFT collection? We\u2019ve already witnessed this trend with collaborations such as Yuga Labs and Gucci<\/a>. We can expect to see even more partnerships emerge as Web3 brands seek guidance from web2 companies for mainstream adoption, and web2 brands turn to Web3 companies for fresh ideas and innovation.<\/p>\nNow, with this latest collaboration, Chiru Labs and IPX have joined the fold. <\/p>\n
For those unfamiliar, Line Friends<\/a> (IPX) is a global character brand that originated from the Line messaging app<\/a>. While there are around three million<\/a> active Line users<\/a> in the United States, the app has a more extensive user base in Asia, where it has around 178 million active monthly\u00a0users<\/a> across Indonesia, Japan, Taiwan, and Thailand, as of 2021.<\/p>\nSince appearing on the app, the Line Friends IP has expanded into a popular merchandise line that includes everything from clothing and accessories to household items and toys. The brand has also opened various retail stores and cafes worldwide featuring its iconic characters and themed products. <\/p>\n
\nCredit: Chiru Labs and Line Friends<\/figcaption><\/figure>\n<\/div>\nLine has partnered with popular brands in the past, but this marks their first Web3 collaboration. Both companies will utilize their strengths to their advantage, with IPX contributing its capabilities in IP building and retail and Chiru Labs bringing its expertise in Web3.<\/p>\n
\u201cLine Friends have collaborated with BTS, Starbucks, Netflix, and many more top global brands,\u201d said Zagabond, CEO and founder of Chiru Labs, in an interview with nft now. \u201cThis collaboration between Beanz and Line Friends is an unprecedented partnership which bridges web2 and Web3 IP and sets the foundation for community-driven IP.\u201d <\/p>\n
What\u2019s next<\/h2>\n
Chiru Labs says it will kick off its partnership with IPX through Beanz and Line Friends, with the possibility of expanding the partnership to other IPs within the companies\u2019 respective portfolios. This includes WADE<\/a> and OOZ & Mates<\/a> on the IPX side and Azuki on the Chiru Labs side.<\/p>\n\u201cWe are eager to unveil an expanded IP business that encompasses Web3,\u201d said Logan Cho, the Head of the Metaverse Business at IPX, in a press release. \u201cOffering collaborative opportunities for both NFT holders and character IP enthusiasts alike.\u201d<\/p>\n
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Dive deeper<\/h2>\n
What happens when a popular web2 company with millions of users joins forces with an equally influential blue-chip NFT collection? We\u2019ve already witnessed this trend with collaborations such as Yuga Labs and Gucci<\/a>. We can expect to see even more partnerships emerge as Web3 brands seek guidance from web2 companies for mainstream adoption, and web2 brands turn to Web3 companies for fresh ideas and innovation.<\/p>\n Now, with this latest collaboration, Chiru Labs and IPX have joined the fold. <\/p>\n For those unfamiliar, Line Friends<\/a> (IPX) is a global character brand that originated from the Line messaging app<\/a>. While there are around three million<\/a> active Line users<\/a> in the United States, the app has a more extensive user base in Asia, where it has around 178 million active monthly\u00a0users<\/a> across Indonesia, Japan, Taiwan, and Thailand, as of 2021.<\/p>\n Since appearing on the app, the Line Friends IP has expanded into a popular merchandise line that includes everything from clothing and accessories to household items and toys. The brand has also opened various retail stores and cafes worldwide featuring its iconic characters and themed products. <\/p>\n Line has partnered with popular brands in the past, but this marks their first Web3 collaboration. Both companies will utilize their strengths to their advantage, with IPX contributing its capabilities in IP building and retail and Chiru Labs bringing its expertise in Web3.<\/p>\n \u201cLine Friends have collaborated with BTS, Starbucks, Netflix, and many more top global brands,\u201d said Zagabond, CEO and founder of Chiru Labs, in an interview with nft now. \u201cThis collaboration between Beanz and Line Friends is an unprecedented partnership which bridges web2 and Web3 IP and sets the foundation for community-driven IP.\u201d <\/p>\n Chiru Labs says it will kick off its partnership with IPX through Beanz and Line Friends, with the possibility of expanding the partnership to other IPs within the companies\u2019 respective portfolios. This includes WADE<\/a> and OOZ & Mates<\/a> on the IPX side and Azuki on the Chiru Labs side.<\/p>\n \u201cWe are eager to unveil an expanded IP business that encompasses Web3,\u201d said Logan Cho, the Head of the Metaverse Business at IPX, in a press release. \u201cOffering collaborative opportunities for both NFT holders and character IP enthusiasts alike.\u201d<\/p>\nWhat\u2019s next<\/h2>\n
![\"\"](\"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Asset-NETFLIX-BROWN-AND-FRIENDS-700x874.jpg\")