{"id":6027,"date":"2023-04-14T19:50:23","date_gmt":"2023-04-14T19:50:23","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/14\/runway-adidas-in-web3-gucci-and-vans-on-roblox-and-nike-x-rtfkt\/"},"modified":"2023-04-14T19:50:23","modified_gmt":"2023-04-14T19:50:23","slug":"runway-adidas-in-web3-gucci-and-vans-on-roblox-and-nike-x-rtfkt","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/14\/runway-adidas-in-web3-gucci-and-vans-on-roblox-and-nike-x-rtfkt\/","title":{"rendered":"Runway: Adidas in Web3, Gucci and Vans on Roblox,\u00a0and\u00a0Nike x RTFKT"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"has-drop-cap\">Welcome back to <a href=\"https:\/\/nftnow.com\/tag\/runway\/\" target=\"_blank\" rel=\"noreferrer noopener\">Runway<\/a>, where we report to you from the frontlines of the digital fashion revolution. If you were waiting for the other shoe to drop, it finally did. <a href=\"https:\/\/www.adidas.com\/us\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas<\/a>, Nike x RTFKT, and dotSwoosh make major announcements this week \u2014 filling the digital world with more sneakers than we could imagine housing in our closet already stuffed with studded Valentinos, Jimmy Choos, and archival Louboutins. <\/p>\n<p>Next week we\u2019ll fill you in on all things digital fashion and luxury that we witnessed during NFT NYC. Until then, read on to see what you missed this week.<\/p>\n<h2 id=\"h-a-new-era-in-the-adidas-web3-journey\">A new era in the adidas Web3 journey<\/h2>\n<p><a href=\"https:\/\/collect.adidas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ALTS<\/a> by <a href=\"https:\/\/www.adidas.com\/us\" target=\"_blank\" rel=\"noreferrer noopener\">adidas<\/a> is the new genesis NFT for the adidas Web3 ecosystem that unlocks the alternate version of you for the world of digital sports and lifestyle. The <a href=\"https:\/\/collect.adidas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">token-gated access point<\/a> provides a gateway to the full range of adidas offerings in the digital space.\u00a0<\/p>\n<p>As the ecosystem expands, ALTS holders will have the opportunity to collect traits that enable the building of their unique avatar, complete with exclusive access to collectibles and community experiences. By unlocking new dimensions of identity, ownership, and self-expression, ALTS by adidas offers new possibilities of connection, play, and collection, taking the experience to a whole new level.<\/p>\n<figure class=\"wp-block-image size-large\"><figcaption>Credit: ALTS by adidas<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.gucci.com\/us\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gucci<\/a> and <a href=\"https:\/\/www.vans.com\/en-us\" target=\"_blank\" rel=\"noreferrer noopener\">Vans<\/a> have come together for an unprecedented collaboration linking up their two popular digital realms on the gaming platform <a href=\"https:\/\/www.roblox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roblox<\/a>. The journey through this activation is a scavenger hunt of sorts, with community members tasked to explore each space, collect fabrics and patterns, and travel between the two worlds via \u201cshoe box\u201d portals.<\/p>\n<p>At the end of it all, those who complete this quest are rewarded with unique items that can be used by their Roblox avatars \u2013 either shoe accessories or a skateboard backpack. This marks the first time global fashion brands of this magnitude have come together to connect their persistent worlds and craft an innovative customer experience like no other.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Gucci Roblox Vans\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/aoxHFAYw6c8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<h2 id=\"h-rebecca-minkoff-drops-limited-edition-digital-pop-up\">Rebecca Minkoff drops limited edition digital pop-up <\/h2>\n<p><a href=\"https:\/\/twitter.com\/RebeccaMinkoff\" target=\"_blank\" rel=\"noreferrer noopener\">Rebecca Minkoff<\/a> debuts its highly-anticipated virtual Rebecca Minkoff SS\u201923 Collection on Roblox. Featuring 20 pieces, their collection includes direct recreations of the brand\u2019s runway looks from September 2022 New York Fashion Week and original designs developed exclusively for Roblox in partnership with <a href=\"https:\/\/twitter.com\/youfoundsam_rbx?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Samuel Jordan<\/a>, a world-renowned digital fashion designer within the Roblox Creator Community.<\/p>\n<p>Following Rebecca Minkoff\u2019s successful drops of past NFT and Roblox activations, Rebecca Minkoff\u2019s SS\u201923 Collection offers users a variety of unique designs within the Avatar Marketplace. With prices ranging from $75 to $125 in Robux (a premium currency within the world of Roblox), the collection consists of five limited-edition handbags as well as other exclusive accessories and ready-to-wear pieces. Hats off to her for being among the first creators and brands to introduce these limited editions on Roblox.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"1023\" src=\"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Layer-1-1200x1023.png\" alt=\"\" class=\"wp-image-35812\" srcset=\"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Layer-1-1200x1023.png 1200w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Layer-1-700x597.png 700w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Layer-1-768x655.png 768w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Layer-1-150x128.png 150w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Layer-1.png 1500w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption>Credit: Rebecca Minkoff<\/figcaption><\/figure>\n<h2 id=\"h-new-details-on-nike-x-rtfkt-air-force-one-collab\">New details on Nike x RTFKT Air Force One collab<\/h2>\n<p>Nike and <a href=\"https:\/\/nftnow.com\/news\/nike-x-rtfkt-just-unveiled-their-cryptokicks-smart-footwear-line\/\" target=\"_blank\" rel=\"noreferrer noopener\">RTFKT<\/a> released the <a href=\"https:\/\/twitter.com\/RTFKT\/status\/1645803225503903746\" target=\"_blank\" rel=\"noreferrer noopener\">Season One lookbook<\/a> for their Air Force One collaboration. The drop features limited edition designs by artist <a href=\"https:\/\/twitter.com\/takashipom?lang=en\" target=\"_blank\" rel=\"noopener\">Takashi Murakami<\/a>. Buyers must own the NFT to be able to shop the physical collection between April 24 and May 8. More information on how to participate in the forging event can be found on <a href=\"https:\/\/af1-lookbook.rtfkt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">the official website<\/a>. <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1195\" height=\"1665\" src=\"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/RTFKTx.jpg\" alt=\"\" class=\"wp-image-35809\" srcset=\"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/RTFKTx.jpg 1195w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/RTFKTx-700x975.jpg 700w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/RTFKTx-768x1070.jpg 768w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/RTFKTx-1102x1536.jpg 1102w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/RTFKTx-150x209.jpg 150w\" sizes=\"(max-width: 1195px) 100vw, 1195px\"\/><figcaption>Credit: RTFKT x Murakami<\/figcaption><\/figure>\n<h2 id=\"h-dotswoosh-honors-50-years-of-nike\">dotSWOOSH honors 50 years of Nike <\/h2>\n<p><a href=\"https:\/\/www.swoosh.nike\/\" target=\"_blank\" rel=\"noreferrer noopener\">dotSWOOSH<\/a> announced that its Force 1 Collection is dropping soon in the form of never before seen digital renderings of Air Force 1 Lows, past, present, and future. The collection is a tribute to the first 50 years of Nike and is created for the digital generation. dotSWOOSH is calling it \u201cour homage to the creativity and versatility of the AF1\u201d.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"788\" src=\"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-14-at-3.03.40-PM-1200x788.png\" alt=\"pixelated Nike shoes\" class=\"wp-image-35843\" srcset=\"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-14-at-3.03.40-PM-1200x788.png 1200w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-14-at-3.03.40-PM-700x459.png 700w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-14-at-3.03.40-PM-768x504.png 768w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-14-at-3.03.40-PM-150x98.png 150w, https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-14-at-3.03.40-PM.png 1350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption>Credit: dotSWOOSH<\/figcaption><\/figure>\n<p>The AF1 virtual creations come in one of two boxes: the Classic Remix and the New Wave. The Classic Remix box is an homage to Nike\u2019s heritage, updating classic details for a modern take. The New Wave box offers never-before-seen AF1s that are truly unique. Both boxes showcase some of their most buzzed-about models from their past collections alongside fresh takes on the enduring and timeless design.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><a href=\"https:\/\/nftnow.com\/culture\/runway-adidas-in-web3-gucci-and-vans-on-roblox-and-nike-x-rtfkt\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back to Runway, where we report to you from the frontlines of the digital fashion revolution. If you were waiting for the other shoe to drop, it finally did. Adidas, Nike x RTFKT, and dotSwoosh make major announcements this week \u2014 filling the digital world with more sneakers than we could imagine housing in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[10],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftnow.com\/wp-content\/uploads\/2023\/04\/041423_Runway_Editorial_Graphic_feature-1200x675.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/6027"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=6027"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/6027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/6029"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=6027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=6027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=6027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}