{"id":6084,"date":"2023-04-17T10:17:26","date_gmt":"2023-04-17T10:17:26","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/17\/hugo-boss-gets-phygital-with-nfc-baseball-cap\/"},"modified":"2023-04-17T10:17:26","modified_gmt":"2023-04-17T10:17:26","slug":"hugo-boss-gets-phygital-with-nfc-baseball-cap","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/17\/hugo-boss-gets-phygital-with-nfc-baseball-cap\/","title":{"rendered":"Hugo Boss Gets Phygital with NFC Baseball Cap"},"content":{"rendered":"

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Hugo Boss embraces NFT technology. The famous fashion brand will now add NFC tags to a range of baseball caps and hoodies. It will allow buyers to create NFT digital twins and use their items to dress Metaverse avatars.<\/p>\n

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Virtual Hugo Boss items in the Metaverse<\/span><\/h2>\n

After buying these tagged caps, customers will have access to digital versions of the wearables<\/a>. All they\u2019ll have to do is to scan the tag with their phone.<\/p>\n

On top of that, they will have the opportunity to create their own digital avatar on the \u201cReady Player Me<\/a>\u201d Metaverse platform. To do that, they will have to take a selfie. Then they will have the option to dress their \u201cdigital twin\u201d with the brand\u2019s digital baseball caps and hoodies.<\/p>\n

Hugo Boss launched its first NFT collection, \u201cEmbrace Your Emotions,\u201d in collaboration with Metaverse character provider Imaginary Ones, in November 2022. It consisted of 1,001 emotionally themed 3D avatars paired with physical T-shirts and a QR code that redirected users to a Snapchat Lens.<\/span><\/p>\n

What is the Ready Player Me Platform?<\/span><\/h2>\n

Hugo Boss chose the \u201cReady Player Me\u201d Metaverse to launch their new phygital collection. The platform is a \u201ccross-game avatar platform for the builders, creators, and residents of the metaverse\u201d.\u00a0<\/span>The company that created it has already a solid track record. The founders, Timmu T\u00f5ke (CEO), Rainer Selvet (CTO), Kaspar Tiri (CCO), and Haver J\u00e4rveoja (COO) launched it as soon as 2014. <\/span><\/p>\n

Their first product was <\/span>a professional, hardware-based 3D scanner. They installed some of them in public places like airports or museums all around the world. That allowed them to scan more than 20,000 people and collect a huge database of face scans. The team was then able to build a deep-learning solution that creates perfect virtual avatars from a selfie, on any device. <\/span>With this experience, the creators launched \u201cReady Player Me\u201d in 2020. Their ambition is to become the leader in avatar creation in the metaverse.<\/p>\n

This move by Hugo Boss is a new example of how fashion and luxury brands use NFT and NFC technologies to reach new customers. To them, the Metaverse is a promising land.<\/p>\n

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Hugo Boss embraces NFT technology. The famous fashion brand will now add NFC tags to a range of baseball caps and hoodies. It will allow buyers to create NFT digital twins and use their items to dress Metaverse avatars. Virtual Hugo Boss items in the Metaverse After buying these tagged caps, customers will have access […]<\/p>\n","protected":false},"author":1,"featured_media":6085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-17-a-12.12.26.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/6084"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=6084"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/6084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/6085"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=6084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=6084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=6084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}