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Tapping into the nostalgia of Hot Wheels enthusiasts, Mattel, Inc. unveiled plans for the anticipated update to the Mattel Creations Virtual Collectibles Platform. Set to launch on April 27, the platform will debut a peer-to-peer marketplace. The platform will enable collectors to showcase, trade, and monetize their prized Mattel virtual assets. What\u2019s more, the update will coincide with the release of Series 5 Hot Wheel NFTs.<\/p>\n
Mattel\u2019s peer-to-peer marketplace is brought to life through a collaboration with Rarible<\/a>, a top virtual collectibles company committed to the success of creators and their communities.<\/p>\n In its quest to deliver its Virtual Collectibles Platform<\/a>, Mattel has joined forces with top-tier technology providers, including Magic, a trailblazing wallet-as-a-service provider. Magic\u2019s<\/a> non-custodial wallet SDK enabled Mattel to create a white-labeled, user-friendly wallet generation experience. The aim is to ensure customers enjoy a secure and seamless onboarding process.<\/p>\n The platform results from a fruitful partnership with Flow<\/a>, Mattel\u2019s long-standing blockchain ally. Flow is known for its fast, decentralized, and eco-friendly infrastructure tailored to meet the demands of mainstream consumer applications.<\/p>\n From the creative minds behind the iconic Hot Wheels die-cast cars, Series 5 of the Hot Wheels NFT Garage ushers in a new era of digital collecting, showcasing Mattel\u2019s legendary IP in a stunning digital format.<\/p>\n Ron Friedman, Vice President at Mattel Future Lab commented on the move: \u201cWhen we first set out to launch our own Virtual Collectibles Platform, we did so with the intention of creating an unrivaled, best-in-class experience for the fans of Mattel\u2019s iconic brands.\u201d<\/p>\n He continued: \u201cIn adding a marketplace feature to our easy-to-navigate platform that enables users to sell and trade their virtual collectibles, we\u2019ve taken another step toward realizing that vision. Especially as we unveil Series 5 of the Hot Wheels NFT Garage, we can\u2019t wait for fans and collectors of all ages to experience the updated platform.\u201d<\/p>\n The collection boasts 40 distinctive vehicles from renowned automakers like McLaren, Pagani, Aston Martin, Chevrolet, and Porsche, alongside cherished Hot Wheels originals. Priced at just $25 per pack, each bundle contains seven Hot Wheels NFTs: four common, two uncommon, and one guaranteed rare car.<\/p>\n For the fortunate collectors who acquire a Premium or Treasure Hunt digital collectible\u2014such as the McLaren F1, \u201917 Pagani Huayra Roadster, Aston Martin Vulcan, \u201955 Chevy\u00ae Panel, or Porsche 911 GT3 RS\u2014a tangible die-cast replica will be their ultimate reward.<\/p>\nHigh-Octane Collection: Series 5 of Hot Wheels NFT Garage<\/h2>\n