<\/p>\n
Soccer giants Manchester United are launching their first digital collectible, and Web3 community, via the Tezos blockchain.<\/p>\n
The club\u2019s first ever non-fungible token (NFT) will be gifted to fans with additional NFTs to be sold subsequently.\u00a0<\/p>\n
Powered by the club\u2019s official blockchain Tezos, Manchester United\u2019s Web3 community will educate, reward and unite its global fan base through digital and real-world experiences.\u00a0<\/p>\n
Manchester United\u2019s CEO of Digital Products and Experiences, Phil Lynch, said:\u00a0\u00a0\u201cMuch like the football traditions of old, such as collecting match programmes, club badges and sticker books, fans will soon have the additional option to collect this new type of digital memorabilia.\u201d<\/p>\n
\u201cThe first digital collectible is being gifted to fans by a Tezos-powered platform, and with the support of Tezos Foundation we will join fans on their journey into this new world, with the club providing education and guidance along the way.\u201d<\/p>\n
Manchester United\u2019s inaugural NFTs are a set of unique digital assets.\u00a0<\/p>\n
Ahead of their release, easy-to-follow tutorials, featuring the club\u2019s men\u2019s and women\u2019s team, will be shared on club channels.<\/p>\n
The tutorials represent an extensive suite of educational materials aimed at helping fans understand Web3 and the benefits of digital collectibles.\u00a0<\/p>\n
Lynch added: \u201cHaving watched the Web3 space closely and consulted with fans for their views on how this unique virtual world should operate, we\u2019ve worked with the Tezos ecosystem teams to apply these learnings and believe that the launch of Manchester United digital collectibles\u00a0is different to others, providing the option of unique and enhanced engagement opportunities to our incredible fans.\u201d<\/p>\n
In embracing Web3 technology, Manchester United are seizing an opportunity to create more engagement with their worldwide fan base.\u00a0<\/p>\n
Utilising the immersive tools provided by Web3, the club plans to create exciting new experiences for its fans.<\/p>\n
Indeed, fans who claim the club\u2019s first digital collectible from the Tezos platform will own a coveted piece of United history.<\/p>\n
Furthermore, fans who get involved now will be in a prime position to capitalize on the club\u2019s future Web3 projects, including both gifted and purchasable NFTs to be released throughout the season.<\/p>\n
Additionally, supporters will also be able to join the club\u2019s new virtual world via Manchester United\u2019s official Discord \u2013 a social platform that allows communities to come together around their favourite topics.\u00a0<\/p>\n
Mason Edwards, Chief Commercial Officer, Tezos Foundation, said:\u00a0\u201cFootball means so much to so many people and Manchester United, not to mention its fans, are the titans in the sport. It is an honour to be part of the club\u2019s first step into Web3 through the creation of digital collectibles, which the club and its followers will cherish for years to come.\u201d\u00a0<\/p>\n
\u201cIt takes an appreciation of football and the club\u2019s history, but also a blockchain that\u2019s powerful, decentralised, resilient and scalable to do it. That\u2019s Tezos.\u201d<\/p>\n
Members of the global Manchester United Web3 community will be able to engage with the club, players, legends and other like-minded fans.\u00a0<\/p>\n
Indeed, those who register interest at\u00a0manutd.com\/collectibles<\/a>\u00a0will be the first to receive an invitation and information on how to join United\u2019s Discord community.<\/p>\n The official Discord channel is central to the club\u2019s mission to help fans navigate the Web3 space.\u00a0<\/p>\n Moreover, fans who claim a Manchester United NFT from the Tezos platform<\/a> will be able to unlock access to communities on Discord.\u00a0<\/p>\n Here, they will be able to submit creative ideas for future\u00a0digital collectibles and share match days together in the new, fan-led, virtual community.<\/p>\n Later in the season, there will be a number of NFT drops via the club\u2019s digital platform on the Tezos blockchain.\u00a0<\/p>\n These additional collections will each feature a different design, all taking inspiration from the club\u2019s history, with some unlocking further fan experiences.\u00a0<\/p>\n In fact, the first of these drops will be priced at \u00a330 with 20% of proceeds going to the Manchester United Foundation.<\/p>\n For more information, visit\u00a0manutd.com\/collectibles<\/a>.<\/p>\n<\/div>\n