{"id":6438,"date":"2023-04-24T15:45:56","date_gmt":"2023-04-24T15:45:56","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/24\/mattel-is-launching-its-nft-marketplace-this-week\/"},"modified":"2023-04-24T15:45:56","modified_gmt":"2023-04-24T15:45:56","slug":"mattel-is-launching-its-nft-marketplace-this-week","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/24\/mattel-is-launching-its-nft-marketplace-this-week\/","title":{"rendered":"Mattel is Launching its NFT Marketplace This Week!"},"content":{"rendered":"<p><\/p>\n<div>\n<p>The leading toy company Mattel takes another step on its NFT journey by launching a dedicated marketplace. In fact, the new trading platform is a revamp of its already-live Creations Virtual Collectibles Platform. Users will be able to trade and show off their Mattel collectibles via the new <a href=\"https:\/\/nftevening.com\/how-to-choose-the-best-nft-art-marketplace-on-the-blockchain-2\/\" target=\"_blank\" rel=\"noopener\">NFT marketplace<\/a> starting April 27th.<\/p>\n<figure id=\"attachment_102663\" aria-describedby=\"caption-attachment-102663\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-102663 size-full\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-nft-marketplace-scaled.jpg\" alt=\"digital poster of three collectible miniature vehicles from Mattel\" width=\"1200\" height=\"536\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-nft-marketplace-scaled.jpg 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-nft-marketplace-300x134.jpg 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-nft-marketplace-1024x457.jpg 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-nft-marketplace-768x343.jpg 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-nft-marketplace-125x56.jpg 125w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-nft-marketplace-150x67.jpg 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-nft-marketplace-450x201.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/noscript><figcaption id=\"caption-attachment-102663\" class=\"wp-caption-text\">The toy giant Mattel innovates the NFT market with a new P2P dedicated marketplace to launch on April 27th.<\/figcaption><\/figure>\n<h2><span id=\"Mattels_NFT_Marketplace_How_Does_it_Work\">Mattel\u2019s NFT Marketplace: How Does it Work?<\/span><\/h2>\n<p>After tens of successful NFT collaborations and drops, Mattel finally takes the leap to launch its own marketplace. The new platform, set to launch on April 27th, will facilitate users\u2019 access via smart digital wallet integration. This non-custodial wallet SDK comes from Magic \u2013 a company ready to create custom NFT wallet features.<\/p>\n<p>The popular NFT company <a href=\"https:\/\/nftevening.com\/rarible-nft-marketplace-how-to-use-it-about-rari-and-more\/\" target=\"_blank\" rel=\"noopener\">Rarible<\/a> is behind Mattel\u2019s new platform too. Accordingly, the entire marketplace and its functions run on the Flow blockchain. Many high-profile companies have been using this Layer 1 solution, such as NBA, Ticketmaster, NFL, and more.<\/p>\n<p>Overall, this innovation is another part of Mattel\u2019s goal to create a long-term relationship with its digital and real-life fans \u2013 and so is its latest NFT drop.<\/p>\n<figure id=\"attachment_102662\" aria-describedby=\"caption-attachment-102662\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><picture decoding=\"async\" class=\"wp-image-102662 size-full\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels.jpeg.webp 1000w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-300x210.jpeg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-768x538.jpeg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-80x56.jpeg.webp 80w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-150x105.jpeg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-450x315.jpeg.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20700'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20700'%3E%3C\/svg%3E\" alt=\"digital poster of the hot wheels NFT collectibles by Mattel\" width=\"1000\" height=\"700\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels.jpeg 1000w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-300x210.jpeg 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-768x538.jpeg 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-80x56.jpeg 80w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-150x105.jpeg 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-450x315.jpeg 450w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-lazy-src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels.jpeg\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-102662 size-full\"><source type=\"image\/webp\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels.jpeg.webp 1000w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-300x210.jpeg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-768x538.jpeg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-80x56.jpeg.webp 80w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-150x105.jpeg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-450x315.jpeg.webp 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels.jpeg\" alt=\"digital poster of the hot wheels NFT collectibles by Mattel\" width=\"1000\" height=\"700\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels.jpeg 1000w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-300x210.jpeg 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-768x538.jpeg 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-80x56.jpeg 80w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-150x105.jpeg 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-hot-wheels-450x315.jpeg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-102662\" class=\"wp-caption-text\">Mattel engages its fans with a new NFT drop of its Hot Wheels Garage series.<\/figcaption><\/figure>\n<h2><span id=\"What_About_Mattels_New_Hot_Wheels_NFT_Drop\">What About Mattel\u2019s New Hot Wheels NFT Drop?<\/span><\/h2>\n<p>Mattel is undoubtedly among the most active physical toy companies in the NFT space. Over the past two years, this brand has brought some of the most iconic characters to the blockchain, from Barbie to He-Man and Hot Wheels.<\/p>\n<p>In fact, the toy giant is also planning to launch the Series 5 drop of its Hot Wheels NFT Garage collection. This new launch will consist of 40 legendary car models including Porsche, McLaren, and Chevrolet, among others. Each digital NFT pack will be available for $25.<\/p>\n<p>Of course, the new collection will also come with different rarities and Treasure Hunt or Premium NFTs. Holders of these ultra-rare digital assets can also be eligible to receive physical replicas of their corresponding vehicles!<\/p>\n<figure id=\"attachment_102664\" aria-describedby=\"caption-attachment-102664\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><picture decoding=\"async\" class=\"wp-image-102664 size-full\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy.jpg.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-300x300.jpg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-150x150.jpg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-768x768.jpg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-56x56.jpg.webp 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-450x450.jpg.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%201200'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%201200'%3E%3C\/svg%3E\" alt=\"image of a phygital plush unicorn toy by Budsies\" width=\"1200\" height=\"1200\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy.jpg 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-300x300.jpg 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-1024x1024.jpg 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-150x150.jpg 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-768x768.jpg 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-56x56.jpg 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-450x450.jpg 450w\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\" data-lazy-src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy.jpg\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-102664 size-full\"><source type=\"image\/webp\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy.jpg.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-300x300.jpg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-150x150.jpg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-768x768.jpg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-56x56.jpg.webp 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-450x450.jpg.webp 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy.jpg\" alt=\"image of a phygital plush unicorn toy by Budsies\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy.jpg 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-300x300.jpg 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-1024x1024.jpg 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-150x150.jpg 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-768x768.jpg 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-56x56.jpg 56w, https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/nft-phygital-toy-450x450.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-102664\" class=\"wp-caption-text\">The toy NFT niche has been expanding over the past year with Mattel leading the path towards innovation.<\/figcaption><\/figure>\n<h2><span id=\"Are_Toy-Inspired_NFTs_on_the_Rise\">Are Toy-Inspired NFTs on the Rise?<\/span><\/h2>\n<p>For now, the toy-themed NFT market niche is still in its early stages \u2013 but it has potential. For example, the famous toy company <a href=\"https:\/\/nftevening.com\/toys-r-us-is-set-to-release-an-nft-collection-plus-other-web3-experiences\/\" target=\"_blank\" rel=\"noopener\">Toys R Us debuted its first digital collection<\/a> in December 2022. The cartoon-style phygital NFTs offered real-life VIP experiences in toy stores and exclusive marketplace access.<\/p>\n<p>Likewise, the custom plush brand Budsies released its first <a href=\"https:\/\/nftevening.com\/the-ultimate-guide-to-phygital-nfts\/\" target=\"_blank\" rel=\"noopener\">phygital NFT<\/a> back in January. Their limited-edition physical plush unicorns carried an NFC tag linked to the corresponding 3D NFT artwork of the same unicorn, called Unicorn Steve.<\/p>\n<p>Of course, <a href=\"https:\/\/shop.mattel.com\/pages\/hot-wheels\" target=\"_blank\" rel=\"noopener\">Mattel<\/a> remains the leading example of how a physical toy company can successfully join the NFT market.<\/p>\n<div class=\"bottom-text__subscribe\">\n<div id=\"mlb2-5802138\" class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-5802138\">\n<div class=\"ml-form-align-center\">\n<div class=\"ml-form-embedWrapper embedForm\">\n<div class=\"ml-form-embedBody ml-form-embedBodyHorizontal row-form\">\n<div class=\"ml-form-embedContent\" style=\"\">\n<h4><span id=\"Join_Our_New_To_The_Moon_daily_Newsletter\">Join Our New &#8220;To The Moon&#8221; daily Newsletter<\/span><\/h4>\n<p>Get our free, 5 minutes daily newsletter. Join 25,000+ NFT enthusiasts &amp; stay on top \ud83d\udc4a\ud83c\udf1a<\/p>\n<\/div>\n<\/div>\n<div class=\"ml-form-successBody row-success\" style=\"display:none\">\n<div class=\"ml-form-successContent\">\n<h4><span id=\"Thank_you\">Thank you!<\/span><\/h4>\n<p>You have successfully joined our subscriber list.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"1\" height=\"1\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" alt=\".\" border=\"0\" data-lazy-src=\"https:\/\/track.mailerlite.com\/webforms\/o\/5802138\/c5t4g8?v1668587371\"\/><noscript><img loading=\"lazy\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/5802138\/c5t4g8?v1668587371\" width=\"1\" height=\"1\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" alt=\".\" border=\"0\"\/><\/noscript><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/nftevening.com\/mattel-is-launching-its-nft-marketplace-this-week\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The leading toy company Mattel takes another step on its NFT journey by launching a dedicated marketplace. In fact, the new trading platform is a revamp of its already-live Creations Virtual Collectibles Platform. Users will be able to trade and show off their Mattel collectibles via the new NFT marketplace starting April 27th. The toy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/04\/mattel-nft-marketplace-scaled.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/6438"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=6438"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/6438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/6439"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=6438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=6438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=6438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}