{"id":645,"date":"2022-11-14T23:58:55","date_gmt":"2022-11-14T23:58:55","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2022\/11\/14\/nike-announces-its-biggest-web3-project-yet-swoosh\/"},"modified":"2022-11-14T23:58:55","modified_gmt":"2022-11-14T23:58:55","slug":"nike-announces-its-biggest-web3-project-yet-swoosh","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2022\/11\/14\/nike-announces-its-biggest-web3-project-yet-swoosh\/","title":{"rendered":"Nike Announces Its Biggest Web3 Project Yet &#8211; .SWOOSH"},"content":{"rendered":"<p><\/p>\n<div>\n<p><span data-preserver-spaces=\"true\">Nike is continuing to extend its reach into the metaverse by introducing a new platform called \u2018.SWOOSH\u2019 (dot SWOOSH). The \u2018community experience\u2019 platform will offer Polygon-based NFT Nike products and provide a home for the sportswear brand\u2019s virtual items, including footwear, clothing, and accessories. Significantly, here, users will eventually be able to create and collaborate with <a href=\"https:\/\/nftevening.com\/what-is-the-rtfkt-clonex-nft-collection-a-guide\/\" target=\"_blank\" rel=\"noopener\">Nike designers<\/a> on virtual products, with the ability to earn royalties from sales.\u00a0<\/span><\/p>\n<figure id=\"attachment_84289\" aria-describedby=\"caption-attachment-84289\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-84289 size-full\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/nike-swoosh-teaser-scaled.jpg-scaled.webp\" alt=\"Nike .SWOOSH black and white platform with white nike tick\" width=\"1200\" height=\"694\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/nike-swoosh-teaser-scaled.jpg-scaled.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/nike-swoosh-teaser-scaled.jpg-300x173.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/nike-swoosh-teaser-scaled.jpg-1024x592.webp 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/nike-swoosh-teaser-scaled.jpg-768x444.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/nike-swoosh-teaser-scaled.jpg-97x56.webp 97w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/nike-swoosh-teaser-scaled.jpg-150x87.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/nike-swoosh-teaser-scaled.jpg-450x260.webp 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/noscript><figcaption id=\"caption-attachment-84289\" class=\"wp-caption-text\">Nike is launching an incredible new web3 platform \u2013 dot SWOOSH<\/figcaption><\/figure>\n<h2><span id=\"Nike_expands_metaverse_ecosystem_with_dot_SWOOSH\"><span data-preserver-spaces=\"true\">Nike expands metaverse ecosystem with dot SWOOSH<\/span><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">As one of the most iconic brands in the World, Nike has millions of fans across the globe. More than 900 million Nike items are sold annually, and in 2021\/22, Nike made $47.149B in revenue.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Recently, Nike has been adopting web3 technology and finding new ways to use it alongside its brand. In 2021, Nike purchased RTFKT, a famous web3 brand specializing in digital sneakers. Since then, they have been developing some incredible virtual sneakers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Furthermore, the company will soon launch IRL Cryptokick Sneakers, which will blend web3 with reality.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Now, Nike is taking a giant leap with the dot SWOOSH platform. This radical new ecosystem will allow Nike to create new ways of interacting with consumers and provide the building blocks for the future of the company and its digital technology plans.<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u201cThis acquisition is another step that accelerates Nike\u2019s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture,\u201d<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0Nike CEO John Donahoe said in a statement.<\/span><\/p>\n<h2><span id=\"Nike_Virtual_Studios_is_leading_the_new_project\"><span data-preserver-spaces=\"true\">Nike Virtual Studios is leading the new project<\/span><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The team behind the Nike .SWOOSH platform is the newly established Nike Virtual Studios. This unique division is a separate entity inside of Nike, whose central goal is to develop the Nike Brand in web3, NFTs, and the metaverse.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nike Virtual Studios has a unique design team focused solely on creating virtual Nike products. Moreover, the RTFKT team will also help Nike as it expands its web3 presence.<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u201cIt will be a place where our community can come in and co-create that future with us,\u201d<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0says Ron Faris, GM of Nike Virtual Studios.\u00a0<\/span><em><span data-preserver-spaces=\"true\">\u201cYou can collect, trade, and flex Nike virtual products. You can go to IRL events with your token-gated virtual creations.\u201d<\/span><\/em><\/p>\n<figure id=\"attachment_84290\" aria-describedby=\"caption-attachment-84290\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-84290 size-full\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"image of various nike staff and shoes\" width=\"1200\" height=\"623\" data-lazy-src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/1_B0YcOvaLOU_H9xGqezYMxQ-scaled.gif\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-84290 size-full\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/1_B0YcOvaLOU_H9xGqezYMxQ-scaled.gif\" alt=\"image of various nike staff and shoes\" width=\"1200\" height=\"623\"\/><\/noscript><figcaption id=\"caption-attachment-84290\" class=\"wp-caption-text\">The new Nike web3 platform is currently in the beta invite-only phase.<\/figcaption><\/figure>\n<h2><span id=\"What_will_the_Nike_SWOOSH_platform_offer\"><span data-preserver-spaces=\"true\">What will the Nike .SWOOSH platform offer?<\/span><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Most importantly, the new Nike platform is a way for Nike to create and offer web3 virtual goods to its giant user base. For example, these virtual releases will be wearable items for the RTFKT Clone avatars. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In the future, consumers will be able to use these items, such as t-shirts and sneakers, in video games. <\/span><span data-preserver-spaces=\"true\">Users will also get special access and content, plus the ability to pre-order new drops.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consumers will help create virtual goods on the .SWOOSH Nike platform. In the future, there are plans for users to participate in the design process and even receive royalties for their creations. This is an exciting announcement and will open up a world of opportunities for creators.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Nike .SWOOSH <a href=\"https:\/\/www.swoosh.nike\/en-US\" target=\"_blank\" rel=\"noopener\">platform<\/a> is currently in an invite-only beta phase, but it will be interesting to see what happens next. Nike says they will offer the first virtual products on the platform in January 2023.\u00a0 <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Finally, as one of the world\u2019s most influential brands, this is a big moment for the web3 space. Hopefully, it will also encourage other companies to trial web3 technology.<\/span><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/nftevening.com\/nike-announces-its-biggest-web3-project-yet-swoosh\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike is continuing to extend its reach into the metaverse by introducing a new platform called \u2018.SWOOSH\u2019 (dot SWOOSH). The \u2018community experience\u2019 platform will offer Polygon-based NFT Nike products and provide a home for the sportswear brand\u2019s virtual items, including footwear, clothing, and accessories. Significantly, here, users will eventually be able to create and collaborate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/1_B0YcOvaLOU_H9xGqezYMxQ-scaled.gif","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/645"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/646"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}