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OpenSea, one of the<\/span> largest NFT marketplaces, is well-known for its trading platform, which allows users to buy and sell digital assets. But the company is continuing to expand its product footprint to appeal to other audiences like Web 2.0 brands, said Shiva Rajaraman, OpeanSea\u2019s chief business officer.<\/p>\n \u201cWe look at the rest of this year, and there\u2019s been a lot of talk about what the potential can look like,\u201d Rajaraman told TechCrunch+. \u201cThis is the year we launch projects or surface some projects that actually have real benefit or utility.\u201d<\/p>\n The big journey right now is to \u201cmake bigger bets with key Web 2.0 and web3 creators or brands,\u201d Rajaraman said. \u201cAnd do whatever it takes to make that product come to life and be clear. Don\u2019t just work on the front stage, work on the back stage, too.\u201d<\/p>\n OpenSea was founded in 2017 and has grown to become home for over 2 million collections composed of 80 million NFTs. It\u2019s seen seen more than $20 billion in volume transacted on its platform, according to its website<\/a>.<\/p>\n One of the biggest friction spots in the NFT space right now is the need for tools for non-crypto-native brands, Rajaraman said. \u201cIt\u2019s too complicated, so if we can be a platform that reduces that friction and makes it easier then a creator can do what they do, which is be creative, and we\u2019ll take care of the rest.\u201d<\/p>\n There are many non-web3 verticals out there, including fashion, luxury, gaming, media and entertainment, Rajaraman noted. For example, loyalty and membership are two big areas that transcend from Web 2.0 into the web3 space.<\/p>\n<\/p><\/div>\n