{"id":6558,"date":"2023-04-28T17:28:18","date_gmt":"2023-04-28T17:28:18","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/28\/what-will-it-really-take-to-make-web3-mainstream\/"},"modified":"2023-04-28T17:28:18","modified_gmt":"2023-04-28T17:28:18","slug":"what-will-it-really-take-to-make-web3-mainstream","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/04\/28\/what-will-it-really-take-to-make-web3-mainstream\/","title":{"rendered":"What Will It Really Take To Make Web3 Mainstream?"},"content":{"rendered":"

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It seems that everyone plans to onboard the next billion people to Web3. Nike<\/a>, Time Magazine<\/a>, Budweiser<\/a>, Nickelodeon<\/a>, and a host of other influential brands (nft now included!<\/a>) have all promised to onboard the masses. But what will it really<\/em> take to bring blockchain tech from niche to mainstream? <\/p>\n

Looking at the progress so far, it seems very few have any serious idea of how to make the metaverse a reality. <\/p>\n

So, to try and determine what might break down the barrier between Web2 and Web3 once and for all, we turned to experts and holders of the Now Pass<\/a> \u2014 the access pass to the Now Network, the foundation for all of our initiatives to build the future of tokenized media and pioneer a community-centric media model \u2014 for input. <\/p>\n

Here\u2019s what the citizens of the blockchain had to say.<\/p>\n

Better education<\/h2>\n

The need for education was echoed by many. According to several members of the Now Pass community that we spoke with, education remains the most important consideration in relation to bringing NFTs to the masses. Notably, this means going beyond airdropping interested enthusiasts a link to an NFT 101 guide<\/a>. Rather, educating consumers about the potential of Web3 must be a more active process.<\/p>\n

As Now Pass holder and brand marketer Liam Darmody<\/a> puts it, the Average Joe still considers NFTs to be nothing more than internet JPEGs. \u201cIt sounds cliche, but [Web3 needs to focus on] education, utility, and practical application. The average person in the \u2018masses\u2019 hears Web3 and thinks cartoon jpegs,\u201d Darmody wrote in an nft now Discord chat<\/a>. <\/p>\n

RELATED READING: What is the Metaverse? A Complete Guide to Our Web3 Future<\/a><\/strong><\/p>\n

\u201cIt\u2019s easy to understand why, but the fact is that there\u2019s so much more to NFTs and Web3 tech than that. The easier we make it for normies to understand that these technologies are just an evolution of other things we do today, the faster [mainstream adoption] will happen,\u201d he added.<\/p>\n

Now Pass holder Sprite<\/a> offered more insights into this topic, saying that education, paired with popularization, will lead Web3 closer to bridging the gap to mainstream consumers. \u201cWeb3 technology needs better education and popularization to help more people understand its advantages and opportunities. This can be done by organizing online courses, holding lectures and seminars, publishing articles and books, etc.,\u201d they wrote<\/a>.<\/p>\n

Now Pass holders aren\u2019t alone in their thinking. The team behind the NFT marketplace Kreatorhood also say that education is the first and most important step.<\/p>\n

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How do we onboard these people to Web3?<\/p>\n

Education and accessibility.<\/p>\n

It will require a gentler approach than we’ve used in the past.<\/p>\n

We’ll need:<\/p>\n

Humility
Patience
Compassion<\/p>\n

\u2014 Kreatorhood (@kreatorhood) April 20, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

A shift in perspective<\/h2>\n

In the same vein as bettering education, some said that a shift in perspective \u2014 or perhaps even a total rebrand of NFTs \u2014 might help those outside of Web3 to gain interest in the blockchain.<\/p>\n

To some, like Sprite, this means bringing better social media marketing strategies to Web3 in order to \u201ccommunicate the concepts and applications of blockchain technologies to a wider audience.\u201d But to others, it means getting consumers excited about what the blockchain actually is and does, offering context that is unclouded by the negative connotation that NFTs might possess.<\/p>\n

\u201cToo many people hear \u2018NFT\u2019 or \u2018Web3\u2019 and think \u2018scam\u2019 or \u2018Ponzi scheme\u2019 when they should be thinking \u2018access pass\u2019 and \u2018suite of community-centric building tools.’\u201d CD<\/a>, Now Pass holder and the Founder of the Web3 writers community Vagabond Magazine<\/em><\/a>, said. Adding that, \u201cwe need to start using \u2018NFT\u2019 as a technical specification, not a categorical description. We need to spend more time focusing on the ethical building blocks of Web3 instead of the focus too often being on the money.\u201d<\/p>\n

RELATED READING: Blockchain 101 \u2014 All the Basics Explained<\/a><\/strong><\/p>\n

Adding to this point, Now Pass holder The Big Gooey<\/a> suggested that transparency could potentially contribute to users receiving a better preliminary understanding of Web3. He went on to remark that perhaps it was the reluctance of Web2 companies to discuss their URL or back-end structures openly that might\u2019ve trained customers not to care about what\u2019s going on behind the curtain in the first place.<\/p>\n

Writing in the nft now Discord<\/a>, he said, \u201cI worry sometimes we\u2019re too worried about getting people into <\/em>crypto before we get them into the concept or idea we are going for.\u201d<\/p>\n

Yet there are those still on the other side of this argument who believe that getting users in the door really should be a primary concern of the Web3 community. To them, exposing consumers to the \u201caccess passes\u201d and \u201csuites of community-centric building tools\u201d that CD referred to could be the fastest way to bridge the gap between web2 and Web3.<\/p>\n

The need for practical integration<\/h2>\n

Over the past few years, \u201cintegration\u201d has become known at times to be a buzzword akin to \u201ccommunity\u201d and \u201cutility.\u201d Yet, similarly to how the latter two terms have come to bear weight in Web3, so too has the idea that integration and practical application might hold significant importance for onboarding the masses.<\/p>\n

\u201cThe Web3 community needs to launch more innovative and practical applications to let people feel the actual value of Web3 technology. These applications should solve real-life problems such as digital identity, secure payments, decentralized social media, and more.\u201d Sprite wrote<\/a> in the nft now Discord.<\/p>\n

Even beyond education and improving public sentiment, integration remains top of mind for the many builders aiming to lower the bar of entry into Web3. To these such stewards of blockchain technology, and to the point made previously by Darmody, it isn\u2019t enough to simply get users in the door. The NFT community must do more to communicate the efficacy of Web3 to even those who are skeptical.<\/p>\n

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