{"id":7322,"date":"2023-05-18T17:18:50","date_gmt":"2023-05-18T17:18:50","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/05\/18\/the-dirtiest-word-in-all-of-art-vakseens-tips-for-success-makersplace-magazine\/"},"modified":"2023-05-18T17:18:50","modified_gmt":"2023-05-18T17:18:50","slug":"the-dirtiest-word-in-all-of-art-vakseens-tips-for-success-makersplace-magazine","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/05\/18\/the-dirtiest-word-in-all-of-art-vakseens-tips-for-success-makersplace-magazine\/","title":{"rendered":"The Dirtiest Word in All of Art: Vakseen\u2019s Tips for Success | MakersPlace Magazine"},"content":{"rendered":"

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Andy Warhol once said, \u201cMaking money is art, working is art, and good business is the best art<\/a>.\u201d Warhol, known as much for his art as for his shrewd sense of business and marketing, transformed the way artists approached the business side of their work.<\/p>\n

And yet \u201cmarketing\u201d is perhaps the most scorned word among artists.\u00a0<\/p>\n

The art world, like any other industry, operates in a market environment. Art needs an audience, and marketing is the bridge that connects them. As artist Vakseen astutely points out<\/a> in our podcast interview,\u00a0<\/p>\n

\u201cEverything is marketing when it comes to an artist, and it\u2019s about just exposing as many people as possible to your work.\u201d<\/p>\n

In his early music career, Vakseen admits he overlooked the importance of marketing. Like many artists, he was reluctant to be in sales, \u201cWe had our own product, and I didn\u2019t want to push that to anybody on a personal level hand to hand.\u201d However, his experiences in the music industry, particularly his role as an executive, taught him invaluable lessons about the necessity of marketing.<\/p>\n

Reflecting marketing expert Seth Godin\u2019s popular notion that \u201cmarketing is the act of making change happen,\u201d Vakseen\u2019s perspective on marketing shifted from chore<\/em> or sell-out blustering<\/em> to being a medium to effect change and reach a wider audience.<\/p>\n

In the current, highly competitive artistic landscape, understanding and applying marketing strategies is not only advisable but essential.<\/p>\n

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