{"id":737,"date":"2022-11-17T02:09:18","date_gmt":"2022-11-17T02:09:18","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2022\/11\/17\/adidas-just-put-its-bored-ape-nft-in-its-world-cup-advert\/"},"modified":"2022-11-17T02:09:18","modified_gmt":"2022-11-17T02:09:18","slug":"adidas-just-put-its-bored-ape-nft-in-its-world-cup-advert","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2022\/11\/17\/adidas-just-put-its-bored-ape-nft-in-its-world-cup-advert\/","title":{"rendered":"Adidas Just Put Its Bored Ape NFT In Its World Cup Advert"},"content":{"rendered":"<p><\/p>\n<div>\n<p><span style=\"font-weight: 400\">Adidas\u2019 stylish BAYC, Indigo Hertz, made an appearance in the Adidas Fifa World Cup advertisement. The Bored Ape NFT appeared alongside some of the world\u2019s biggest soccer stars.\u00a0<\/span><\/p>\n<figure id=\"attachment_84641\" aria-describedby=\"caption-attachment-84641\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><picture decoding=\"async\" class=\"wp-image-84641 size-full\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1.jpeg.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-300x194.jpeg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-768x497.jpeg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-87x56.jpeg.webp 87w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-150x97.jpeg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-450x291.jpeg.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%20776'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-84641 size-full\"><source type=\"image\/webp\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1.jpeg.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-300x194.jpeg.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-768x497.jpeg.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-87x56.jpeg.webp 87w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-150x97.jpeg.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-450x291.jpeg.webp 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1.jpeg\" alt=\"Adidas BAYC\" width=\"1200\" height=\"776\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1.jpeg 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-300x194.jpeg 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-1024x662.jpeg 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-768x497.jpeg 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-87x56.jpeg 87w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-150x97.jpeg 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1-450x291.jpeg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-84641\" class=\"wp-caption-text\">Adidas\u2019 BAYC NFT character, Indigo Hertz, appears in the Adidas World Cup advert.<\/figcaption><\/figure>\n<h2><span id=\"Adidas_World_Cup_advertisement\"><b>Adidas World Cup advertisement<\/b><\/span><\/h2>\n<p>The brand is coming in hot with its new promotional commercial for the FIFA World Cup. The advertisement includes soccer stars such as Lionel Messi and Karim Benzema and narration by UK-based rapper Stormzy. Further, <a href=\"https:\/\/twitter.com\/indigo_herz?s=20&amp;t=H0oDWLKRDmDw_wcVYnVZ-w\" target=\"_blank\" rel=\"noopener\">Indigo Hertz<\/a> first made its appearance in the commercial on the front of a cereal box named \u201cINDIGOOOOOLS.\u201d The commercial then shows Benzema eating the cereal while Stormzy says, \u201cKarim eats goals for breakfast.\u201d<\/p>\n<figure id=\"attachment_84642\" aria-describedby=\"caption-attachment-84642\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><picture decoding=\"async\" class=\"wp-image-84642 size-full\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4.png.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-300x170.png.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-768x435.png.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-99x56.png.webp 99w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-150x85.png.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-450x255.png.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%20680'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%20680'%3E%3C\/svg%3E\" alt=\"Adidas advertisement\" width=\"1200\" height=\"680\" data-lazy-srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4.png 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-300x170.png 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-1024x580.png 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-768x435.png 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-99x56.png 99w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-150x85.png 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-450x255.png 450w\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\" data-lazy-src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-84642 size-full\"><source type=\"image\/webp\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4.png.webp 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-300x170.png.webp 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-768x435.png.webp 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-99x56.png.webp 99w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-150x85.png.webp 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-450x255.png.webp 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4.png\" alt=\"Adidas advertisement\" width=\"1200\" height=\"680\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4.png 1200w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-300x170.png 300w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-1024x580.png 1024w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-768x435.png 768w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-99x56.png 99w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-150x85.png 150w, https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/unnamed-4-450x255.png 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-84642\" class=\"wp-caption-text\">Indigo Hertz stars in Adidas FIFA World Cup advertisement.<\/figcaption><\/figure>\n<h2><span id=\"About_Indigo_Hertz\"><b>About Indigo Hertz<\/b><\/span><\/h2>\n<p>Adidas purchased Indigo Hertz (BAYC #8774) last year for a total of 46 eth, which was equivalent to $156,000 at the time. The purchase of the blue-haired ape by the sports brand was one of their many bold moves into Web3. By owning this digital asset, Adidas gained full commercial rights, allowing them to use the character for commercial purposes. Moreover, Indigo Hertz plays an active role in the Adidas community. It\u2019s through the BAYC that members get the latest announcements regarding the brand\u2019s Web3 initiatives. In adition, Indigo can be seen playing its role in Adidas Originals latest project <a href=\"https:\/\/nftevening.com\/adidas-unbox-the-impossible-with-its-new-web3-strategy\/\" target=\"_blank\" rel=\"noopener\">\u201cInto the Metaverse.\u201d<\/a><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><a href=\"https:\/\/nftevening.com\/adidas-just-put-its-bored-ape-nft-in-its-world-cup-advert\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas\u2019 stylish BAYC, Indigo Hertz, made an appearance in the Adidas Fifa World Cup advertisement. The Bored Ape NFT appeared alongside some of the world\u2019s biggest soccer stars.\u00a0 Adidas\u2019 BAYC NFT character, Indigo Hertz, appears in the Adidas World Cup advert. Adidas World Cup advertisement The brand is coming in hot with its new promotional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/11\/adidas-nft-bored-ape-810x524-1.jpeg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/737"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=737"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/738"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}