Welcome back to Now Runway<\/a>, where we report to you from the frontlines of the digital fashion and luxury revolution. If you thought either space was quieting down as we amp up our summer travel plans, we have big news for you. DotSwoosh<\/a>, Nike\u2019s latest Web3 activation, officially launched Our Force 1 virtual boxes. In just one day, they sold more than 55,000, totaling over $1 million, with 30,000 unique members.\u00a0<\/p>\n AI Fashion Week<\/a>, which launched this past month in New York, has named its winners. First place went to Jos\u00e9 Sobral \u2014 AKA paa.tiff<\/a> \u2014 with his Futuristic Old Soul<\/em> collection. Second place was awarded to Matilde Mariano \u2014 AKA pist.ai.chio<\/a> \u2014 with her Jardin des Tuileries<\/em> collection. Finally, opethestylist<\/a> took third with her Emergence<\/em> collection.<\/p>\n You\u2019re running out of excuses to be badly dressed in the metaverse. This week, Claire Silver collaborated with RSTLSS for a sold-out mint including fantastical digital garments, The Sandbox<\/a> and Paris Hilton<\/a> teased out their next drop, and Barbie teamed up with Forever21 to create digital fashion on Roblox. <\/p>\n Read on for more details and to see what else you missed this week.<\/p>\n RSTLSS<\/a>, founded by Charlie Cohen and AI artist Claire Silver<\/a> teamed up to present Pixelgeist<\/a>, a never-before-seen collection of artwork from Silver exclusively available as digital art on the RSTLSS platform. Each RSTLSS x Silver mint includes the artwork, a garment featuring the artwork, and a game-ready avatar wearing the garment.<\/p>\n With a total of six garments, RSTLSS debuts four new types, and for the first time, a collaborating artist has designed three out of the six silhouettes. The experience is interactive, allowing users to influence the final product. During the minting process, collectors answer two questions that determine the combination of artwork and garment. The resulting piece, unveiled after the entire collection is minted, includes a random accessory based on the user\u2019s answer at the time of minting, making it deeply personal.<\/p>\n The vast collection features 183 exclusive new artworks by Silver, with editions ranging from 1\/1, 1\/3, 1\/6, 1\/9, to 1\/17, adding depth and variety to the RSTLSS exclusive. Though numerous unique collectible opportunities exist, the collection is limited to 2,136 total mints, each executed solely on the RSTLSS desktop mint site. Each piece showcases a distinctive Pixelgeist, a digital entity representing the essence of an AI soul trapped within a portrait.\u00a0<\/p>\n The Sandbox<\/a>, a decentralized gaming virtual world and subsidiary of Animoca Brands<\/a>, along with 11:11 Media \u2014 Paris Hilton<\/a>\u2018s next-gen media company \u2014 have announced a new metaverse avatar collection. Set to launch on May 31, the collection includes a special subset of eleven unique 1-of-1 hand-crafted NFTs, granting holders exclusive access to a complimentary VIP ticket for Paris: Live in Concert<\/em> on June 7 at the Fonda Theatre in Los Angeles.<\/p>\n \u201cThe Paris Hilton avatar collection from 11:11 Media will empower players to proudly express their inner Paris Hilton in The Sandbox,\u201d said Sebastien Borget, COO and Co-Founder of The Sandbox. \u201cFollowing multiple successful metaverse activations by Paris\u2019s team, fans have been eagerly awaiting this collection. We\u2019re excited that they\u2019ll soon be able to equip their new avatars to show off in the metaverse.\u201d<\/p>\n Embodying the style and innovation of Hilton, this collection features 5,555 entirely unique NFT avatars, all playable within The Sandbox. The visually captivating avatars showcase Hilton\u2019s iconic haute couture gowns, renowned Halloween costumes, and signature accessories, such as DJ headphones, Sliving (Hilton\u2019s trademark blend of \u201cslaying\u201d and \u201cliving your best life\u201d), and enchanting fairy wings.<\/p>\n Forever 21<\/a> and Mattel<\/a> have collaborated with the Virtual Brand Group<\/a> \u2014 a metaverse company that helps transform global brands into virtual businesses \u2014 to develop an AI-designed virtual Forever 21 x Barbie fashion collection, exclusively available on Roblox. <\/p>\n The brand\u2019s distinctive metaverse experience, Shop City on Roblox, enables visitors to construct and manage their own fashion store. The virtual collection will reflect the in-store selection while offering metaverse-exclusive Forever 21 x Barbie designs featuring vibrant summer-themed formal and streetwear lines complete with bold fabric combinations. A portion of the virtual collection will be available as a limited edition, and all visitors to the experience on Roblox will have the chance to claim free Forever 21 x Barbie fashion surprises.<\/p>\n \u201cVirtual fashion is an important part of meeting consumers everywhere they are,\u201d said Jacob Hawkins, Chief Marketing, Omni, and Digital officer, Forever 21. \u201cThis one-of-a-kind Metaverse Barbie collaboration between Forever 21, Mattel, and Virtual Brand Group is at the forefront of bringing physical and virtual products together.\u201d<\/p>\n Tokyo-based luxury streetwear brand Ambush<\/a> collaborates with Terminal<\/a> \u2013 a virtual and physical retailer, community hub, and designer incubator co-founded by Ericka del Rosario and Mason Rothschild \u2013 for an exclusive tokenized merchandise partnership produced by Gasoline<\/a>, Rothschild\u2019s Web3 studio.<\/p>\n This digital collectible release coincides with the debut of Ambush\u2019s Spring-Summer 2023 fashion and accessories collection, which is showcased in a month-long pop-up shop at Terminal\u2019s flagship store in Los Angeles. The digital collectible provides collectors with access to a limited edition sashiko teddy bear created by Ambush and Terminal. Previously unreleased outside of Japan, only 85 of these sashiko teddy bears will ever be made.<\/p>\n Celebrating its 20th anniversary, the iconic Los Angeles streetwear brand, The Hundreds<\/a>, is set to usher in a new era of immersive commerce, giving Adam Bomb Squad<\/a> (ABS) and Badam Bomb Squad (BBS) holders an exclusive look into the brand\u2019s history. Collaborating with some.place<\/a>, The Hundreds has carefully recreated the Fairfax district and its previous store locations using Unreal Engine 5. <\/p>\n This platform utilizes token gates that unlock specific rooms when a wallet containing the ABS and BBS NFTs is connected. ABS holders will enjoy exclusive access to explore The Hundreds Santa Monica, The Hundreds New York, The Hundreds San Francisco, as well as the current flagship store, The Hundreds Los Angeles.<\/p>\n \u201cWe\u2019re recreating our Fairfax neighborhood in the metaverse right now with our friends at some.place. We\u2019re building out our stores how we imagined them to be in the metaverse, and this unique digital experience is really meant for our community to come together, shop and socialize, rather than gamification,\u201d said co-founder Bobby Hundreds in a press release.<\/p>\n<\/p><\/div>\nRSTLSS x Claire Silver<\/h2>\n
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Paris Hilton<\/h2>\n
Forever 21 x Barbie<\/h2>\n
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Ambush<\/h2>\n
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Adam Bomb Squad<\/h2>\n
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