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In another step forward for the convergence of fashion and blockchain, global apparel leader Adidas has announced a collaboration with renowned digital artist Fewocious. Their joint venture is centered on a physical sneaker collaboration, combining fashion with NFT technology.<\/p>\n
The project\u2019s theme centres on exploring the \u201cart of play.\u201d As part of this endeavor, Fewocious<\/a> and Adidas have devised an NFT mint pass named \u201cTrefoil Flower,\u201d available in 4,500 editions. This mint pass was set to go on sale exclusively via the OpenSea marketplace on June 22.<\/p>\n Holders of the Trefoil Flower NFT mint pass will have the unique opportunity to redeem a pair of Adidas Originals Campus 00s. These custom-designed physical sneakers are a crucial part of this collaboration. Starting in August, mint pass holders can \u201cburn\u201d the NFT. This process permanently destroys the token in order to claim their pair of sneakers. Shipping of the sneakers is expected to commence in September.<\/p>\n To further incorporate digital technology into the project, each pair of Adidas Originals Campus 00s will be equipped with a near field communication<\/a> (NFC) tag.<\/p>\n The Trefoil Flower NFT pre-sale will occur in three stages before being opened to the public. Early access to minting, at a discounted price of 0.2 ETH or roughly $350 at the time of writing, will be granted to holders of Adidas\u2019 Alts Decos and Soles NFTs and Fewocious Paint Drops.<\/p>\n In the subsequent stage, holders of other Adidas Alts, Fewocious NFTs, and select others, including Bored Ape Yacht Club, Doodles and Rug Radio NFTs, will have the opportunity to mint at 0.25 ETH ($435). The public sale will begin shortly afterwards at the same price.<\/p>\n Fewocious, a 20-year-old transgender artist also known as Victor Langlois, has been making waves in the NFT space for the past three years. His work, which displays a vibrant and playful use of paint to evoke childhood memories, has garnered him over $50 million in lifetime sales. He has worked with various notable collaborators, including RTFKT<\/a>, owned by Nike, auction houses Christie\u2019s and Sotheby\u2019s, and the David Bowie estate.<\/p>\nNFT Redemption Process and Noteworthy Participants<\/h2>\n
Major Players in Web3 and Their Past NFT Ventures<\/h2>\n