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Earlier in the week, Nike<\/a> teased an exciting collaboration between Epic Games<\/a>\u2019 Fortnite and its .SWOOSH<\/a> Web3 platform. Back then, we speculated what it might mean<\/a>, now however, it has officially launched and we can give you all the juicy details.<\/p>\n First up, despite its connection with the .SWOOSH ecosystem, the \u2018Airphoria\u2019 experience does not include an NFT element as anticipated. Instead, it features Fornite\u2019s own brand of digital assets that remain non-transferable between players and are not connected to the blockchain. Effectively, ensuring that the new development does not encroach on Fortnite\u2019s existing revenue stream.<\/p>\n Through the experience, gamers can enter a Nike themed wonderland<\/a> built using the \u2018Unreal Engine for Fortnite (UEFN) in collaboration with development studio, Beyond Creative. Inside which, players must embark on a mission to recover the coveted \u2018Air Max Grails\u2019 and receive an \u2018Air Max \u201986 Back bling\u2019 for their troubles.<\/p>\n \u201cThe connection between Fortnite and Nike doesn\u2019t integrate any NFTs or digital item trading marketplaces into the Fortnite world or its economy. Items recognized across these two ecosystems are purely for the enjoyment of the purchaser, and aren\u2019t tradeable, transferrable, or sellable, as has always been the case in the Fortnite economy.\u201d \u2013 Epic Games<\/strong><\/p>\n Are you ready to experience Airphoria? Find the never-before-seen #AirMax<\/a> world in @FortniteGame<\/a>, and join in the Ultimate Sneakerhunt before it disappears into thin air on 6.27 \ud83d\udc5f \ud83c\udf0f pic.twitter.com\/I0bMiIGWFW<\/a><\/p>\n \u2014 Nike (@Nike) June 20, 2023<\/a><\/p>\n<\/blockquote>\n Despite not including any of its NFTs in the project, Nike\u2019s .SWOOSH platform still has a role to play in the Fortnite collaboration. As a result, those who link both of their Epic Games and .SWOOSH accounts together will receive a special non-tradable achievement on the .SWOOSH platform. This achievement will then effectively serve as a whitelist position for the upcoming Air Max virtual collection. In addition, those purchasing an Airphoria pack within the Fortnite environment can claim an additional, purely cosmetic, achievement.<\/p>\n Even though Nike and Epic Games stopped short of including NFTs within their collaboration, it still marks a shift in sentiment where Web3 firms have a part to play in the future of video gaming.<\/p>\n Want more? Connect with NFT Plazas<\/b><\/p>\n Join the Weekly Newsletter *All investment\/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.<\/em><\/small><\/p>\n Decentralised human, Explorer, Adventurer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
What Does .SWOOSH have to do with Nike\u2019s Fortnite Collaboration<\/strong><\/h2>\n
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