{"id":8652,"date":"2023-06-22T11:43:23","date_gmt":"2023-06-22T11:43:23","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/06\/22\/fifa-expands-into-the-metaverse-files-trademark-applications-for-vr-and-more\/"},"modified":"2023-06-22T11:43:23","modified_gmt":"2023-06-22T11:43:23","slug":"fifa-expands-into-the-metaverse-files-trademark-applications-for-vr-and-more","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/06\/22\/fifa-expands-into-the-metaverse-files-trademark-applications-for-vr-and-more\/","title":{"rendered":"FIFA Expands Into the Metaverse: Files Trademark Applications for VR and More"},"content":{"rendered":"<p><\/p>\n<div>\n<p><span style=\"font-weight: 400;\">FIFA, the global soccer governing body, keeps exploring the <a href=\"https:\/\/nftevening.com\/metaverse-meaning-what-the-metaverse-is-and-why-you-should-care\/\" target=\"_blank\" rel=\"noopener\">metaverse<\/a> and immersive environments. The global soccer governing body has filed trademark applications across nine different categories as part of its \u201cWE ARE\u201d initiative.<\/span><\/p>\n<p><strong>TL;DR<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">FIFA is delving into the metaverse as part of its \u201cWE ARE\u201d initiative, filing trademark applications spanning nine categories including VR, gaming, and fashion.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The organization has rolled out innovative digital services like a virtual replica of the World Cup stadium and an immersive fan engagement app, Phygtlis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In addition to virtual reality endeavors, FIFA is exploring the potential of non-fungible tokens (NFTs) with the launch of \u201cFIFA+Collect\u201d in partnership with Algorand.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_107303\" aria-describedby=\"caption-attachment-107303\" style=\"width: 1246px\" class=\"wp-caption alignnone\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-107303 size-full\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54.png\" alt=\"An illustration for FIFA's Web3 games. \" width=\"1246\" height=\"564\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54.png 1246w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54-300x136.png 300w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54-1024x464.png 1024w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54-768x348.png 768w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54-124x56.png 124w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54-150x68.png 150w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54-450x204.png 450w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54-1200x543.png 1200w\" sizes=\"(max-width: 1246px) 100vw, 1246px\"\/><\/noscript><figcaption id=\"caption-attachment-107303\" class=\"wp-caption-text\">FIFA already launched some Web3 games.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The revelation was first shared on Twitter by intellectual property attorney Mike Kondoudis. He underscored FIFA\u2019s escalating focus on the integration of VR in gaming, fashion, and entertainment.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/FIFA?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#FIFA<\/a> has filed 9 more Metaverse trademark applications as part of its \u201cWE ARE\u201d campaign. The filings claim plans for:<\/p>\n<p> \u26bd\ufe0f VR Gaming<br \/>\u26bd\ufe0f Virtual Clothing, Footwear, Sports Great<br \/>\u26bd\ufe0f Entertainment Services<br \/>\u2026 and more!<a href=\"https:\/\/twitter.com\/hashtag\/FIFA?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#FIFA<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Football?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Football<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Soccer?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Soccer<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Web3?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Web3<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Trademark?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Trademark<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Metaverse?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Metaverse<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/FIFA23?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#FIFA23<\/a> <a href=\"https:\/\/t.co\/ZwLxgNKXs6\" target=\"_blank\">pic.twitter.com\/ZwLxgNKXs6<\/a><\/p>\n<p>\u2014 Mike Kondoudis (@KondoudisLaw) <a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1671131101518077952?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 20, 2023<\/a><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">These trademarks, aim to secure an array of prospective online services, ranging from bespoke fitness coaching sessions to live streaming of sports events and impressive laser displays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FIFA isn\u2019t limiting itself to just services, though. Its applications also include the provision of virtual sports equipment and accessories, all designed for the digital realm.<\/span><\/p>\n<h2><span id=\"What_are_FIFA_Metaverse_Plans\">What are FIFA Metaverse Plans?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This move follows <a href=\"https:\/\/www.fifa.com\/fifaplus\/en\/articles\/fifa-unveils-range-of-new-web-3-0-games-ahead-of-fifa-world-cup-qatar-2022\" target=\"_blank\" rel=\"noopener\">FIFA\u2019s earlier initiative<\/a> of creating a virtual replica of Qatar\u2019s Lusail Stadium. It allowed fans to enjoy the World Cup from home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an interesting collaboration, FIFA partnered with luxury Swiss watch manufacturer Hublot and the metaverse platform Upland for the World Cup 2022. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together, they developed unique virtual experiences and digital assets. FIFA has also launched <a href=\"https:\/\/fifa.phygtl.xyz\/\" target=\"_blank\" rel=\"noopener\">Phygtl<\/a>, an app providing an immersive fan engagement experience. Phygtl is also an interactive way to revisit memorable World Cup moments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notably, FIFA is also venturing into NFTs. The launch of \u201cFIFA+Collect\u201d with Algorand\u2019s blockchain technology signals the organization\u2019s growing interest in the potential of digital assets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By extending its reach into the metaverse, FIFA is indeed transforming the way fans interact with <a href=\"https:\/\/nftevening.com\/sorare-soccer-meets-crypto-with-this-star-studded-game\/\" target=\"_blank\" rel=\"noopener\">soccer in Web3.<\/a><\/span><\/p>\n<p><iframe data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\" class=\"perfmatters-lazy\" data-src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\" data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\"><\/iframe><\/noscript><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><a href=\"https:\/\/nftevening.com\/fifa-expands-into-the-metaverse-files-trademark-applications-for-vr-and-more\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FIFA, the global soccer governing body, keeps exploring the metaverse and immersive environments. The global soccer governing body has filed trademark applications across nine different categories as part of its \u201cWE ARE\u201d initiative. TL;DR FIFA is delving into the metaverse as part of its \u201cWE ARE\u201d initiative, filing trademark applications spanning nine categories including VR, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-22-a-13.37.54.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/8652"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=8652"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/8652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/8653"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=8652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=8652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=8652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}