{"id":8694,"date":"2023-06-23T18:22:35","date_gmt":"2023-06-23T18:22:35","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/06\/23\/now-runway-givenchy-celebrates-pride-month-with-metaverse-exhibition\/"},"modified":"2023-06-23T18:22:35","modified_gmt":"2023-06-23T18:22:35","slug":"now-runway-givenchy-celebrates-pride-month-with-metaverse-exhibition","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/06\/23\/now-runway-givenchy-celebrates-pride-month-with-metaverse-exhibition\/","title":{"rendered":"Now Runway: Givenchy Celebrates Pride Month With Metaverse Exhibition"},"content":{"rendered":"

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Welcome back to Now Runway<\/a>, where we report to you from the frontlines of the digital fashion and luxury revolution. As Paris Fashion Week creates headlines and speculation \u2014 mostly around Pharrell Williams<\/a>\u2019 debut show for Louis Vuitton<\/a> \u2014 we are happy to report that IRL Fashion Weeks do not slow down the digital fashion cycle. <\/p>\n

Here\u2019s what you missed in the last week, from Givenchy Beauty<\/a> celebrating Pride Month on Spatial<\/a> to Nike<\/a> teaming up with Fortnite<\/a>.\u00a0<\/p>\n

Givenchy Beauty<\/h2>\n

Givenchy Beauty<\/a> is celebrating Pride Month by unveiling an exhibition in the metaverse called the \u201cGivenchy Beauty Pride Gallery.\u201d Hosted on the metaverse platform Spatial<\/a> and designed by bem.builders<\/a> \u2014 a bridge builder between brands and the metaverse \u2014 the project granted three digital creators complete freedom to explore the theme of inclusivity and celebration of the LGBTQIA+ community while adhering to the luxury house\u2019s codes. <\/p>\n

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Credit: Givenchy\/SamJ<\/figcaption><\/figure>\n<\/div>\n

The Givenchy Beauty Pride Gallery presents the works of artists Vanille Verlo\u00ebs<\/a>, Sam J<\/a>, and Edgar Fabian Frias<\/a>. The exhibit space\u2019s design reflects Givenchy Parfums\u2019 signature elements, including the purple and blue hues of its Prisme Libre powder. The realm consists of several floating islands, each showcasing artwork and connected by black ramps for avatars to traverse. Visitors can find various spots to sit, take photos, record videos, and share their experiences with friends. Users can complete a quest that consists of searching for hidden collectibles scattered throughout the exhibition to win a Givenchy beauty badge. <\/p>\n

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Credit: Givenchy\/Vanille Verlo\u00ebs<\/figcaption><\/figure>\n<\/div>\n

As the exhibition progresses, colors resembling rainbows cascade from the sky, culminating in a spectacular virtual fireworks display. The exhibit will be open to the public until July 6, with the artworks also featured on Givenchy Beauty\u2019s Instagram and TikTok platforms.<\/p>\n

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Nike x Fortnite<\/h2>\n

Sportswear titan Nike<\/a> has teamed up with Fortnite<\/a>, a Web3 gaming platform, to develop a Nike-inspired virtual realm named \u2018Airphoria.\u2019 Fortnite describes Airphoria as \u201ca sky-high celebration of sneakerhead culture, complete with stomping (lightly) grounds\u201d like Station 97, Shoebox Tower, and Museum Max.<\/p>\n

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Credit: Nike\/Fortnite<\/figcaption><\/figure>\n<\/div>\n

By linking their Epic Games account to the dotSwoosh<\/a> trading platform, players can secure a spot on the allowlist for the upcoming Air Max digital release within the game. The collaborative effort between Beyond Creative, Nike, and Epic Games utilizes the Unreal Editor for Fortnite (UEFN) to bring Airphoria island to life. <\/p>\n

Fortnite\u2019s website welcomes users with the following prompt, \u201cCalling all sneakerheads: in an improbable floating city, \u2018Airie\u2019 has thwarted \u2018Maxxed Out Max\u2019s\u2019 attempt to add missing Air Max Grails to his already maxxed-out collection. Experience Airphoria in Fortnite and recover the lost Air Max Grails! Just for your help, you\u2019ll receive the Air Max 1 \u201986 Back Bling.\u201d\u00a0<\/p>\n

The island is accessible from now until June 27, 2023, at 8 PM ET by using the Discover feature or entering the island code 2118-5342-7190. Players who spend a minimum of 10 minutes exploring this island will be rewarded with the Air Max 1 \u201986 Back Bling starting on June 28.<\/p>\n

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