Epic Games<\/a> joined forces at the Cannes Lions Festival to discuss their shared vision for the metaverse and propose standards for an engaging experience. The metaverse conversation has been quiet this year, but Lego and Epic Games aim to reignite the excitement.<\/p>\nAdditionally, Lego\u2019s chief marketing officer, Julia Goldin, and Epic Games\u2019 president, Adam Sussman, highlighted the possibilities of the metaverse and teased play experiences that merge the digital and real world. While specific products were not revealed, Lego fans can look forwards to new and exciting ways to build and create.<\/p>\n
The partnership between Lego and Epic Games is significant due to their appeal to younger audiences and their successful digital experiences. With over 70 million Fortnite players and Lego\u2019s impressive sales growth, their collaboration has gained attention.<\/p>\n
Significantly, to ensure user safety, both brands plan to collaborate with others in the industry to create safety standards for the metaverse. They aim for accessibility across various devices, interoperability, fairness, transparency, and a focus on community creativity.<\/p>\n
Lego has already been using Epic\u2019s Unreal Engine to design packaging, marketing materials, and content series. By using Unreal Engine tools, Lego can create a digital twin of their building pieces. Thus, letting designers and communities create amazing digital experiences.<\/p>\n
The presentation showed Lego\u2019s commitment to the metaverse and the potential for an important and fun future. Lego and Epic Games are determined to take action and shape the metaverse experience, prioritizing user safety and creating fun.<\/p>\n
Lego and Epic Games are bringing the metaverse conversation back to life, talking about their shared vision, and working towards standards that will shape a vibrant and safe metaverse experience.<\/p>\n
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