{"id":8988,"date":"2023-06-30T11:25:02","date_gmt":"2023-06-30T11:25:02","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/06\/30\/lacoste-revolutionises-brand-engagement-with-dynamic-nfts-in-undw3-ecosystem\/"},"modified":"2023-06-30T11:25:02","modified_gmt":"2023-06-30T11:25:02","slug":"lacoste-revolutionises-brand-engagement-with-dynamic-nfts-in-undw3-ecosystem","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/06\/30\/lacoste-revolutionises-brand-engagement-with-dynamic-nfts-in-undw3-ecosystem\/","title":{"rendered":"Lacoste Revolutionises Brand Engagement with Dynamic NFTs in UNDW3 Ecosystem"},"content":{"rendered":"<p><\/p>\n<div>\n<p><span style=\"font-weight: 400\">Lacoste upgrades <a href=\"https:\/\/nftevening.com\/nft-non-fungible-token-guide\/?swcfpc=1\" target=\"_blank\" rel=\"noopener\">NFTs<\/a> to enhance their brand engagement mission, with the genesis pass creating a revolutionary experience in Web3 fashion. Let\u2019s dive in.\u00a0<\/span><\/p>\n<p><b>TL;DR<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lacoste leads fashion and Web3 integration, transforming Genesis Pass NFTs into a gateway to UNDW3.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Participants can earn points for brand engagement, unlock exclusive benefits, and compete for top rewards. The NFT images will evolve as holders climb the leaderboard.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Existing NFT holders will receive points, and participants can win NFTs and brand merchandise in weekly raffles.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_112864\" aria-describedby=\"caption-attachment-112864\" style=\"width: 1140px\" class=\"wp-caption aligncenter\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-112864 size-full\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/lacoste-nft-web3.jpeg\" alt=\"Still from Web3 Fashion \" width=\"1140\" height=\"760\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/lacoste-nft-web3.jpeg 1140w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/lacoste-nft-web3-300x200.jpeg 300w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/lacoste-nft-web3-1024x683.jpeg 1024w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/lacoste-nft-web3-768x512.jpeg 768w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/lacoste-nft-web3-84x56.jpeg 84w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/lacoste-nft-web3-150x100.jpeg 150w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/lacoste-nft-web3-450x300.jpeg 450w\" sizes=\"(max-width: 1140px) 100vw, 1140px\"\/><\/noscript><figcaption id=\"caption-attachment-112864\" class=\"wp-caption-text\">Lacoste\u2019s UNDW3 NFT Brand Engagement Mission<\/figcaption><\/figure>\n<h2><span id=\"Fashion_Meets_Web3_Lacoste_Genesis_Pass_NFTs\"><b>Fashion Meets Web3: Lacoste Genesis Pass NFTs<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Lacoste, the renowned clothing giant, is at the forefront of high-end fashion and Web3. This development is set to revolutionise brand engagement. Lacoste is transforming its 11,212 Genesis Pass NFTs collection into a dynamic gateway to the new <\/span><a href=\"https:\/\/undw3.lacoste.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">UNDW3<\/span><\/a><span style=\"font-weight: 400\"> ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This new initiative allows holders of these NFTs to access a UNDW3 dashboard and the opportunity to engage in a wide range of Lacoste-themed activities. Furthermore, by taking part in \u2018The Mission,\u2019 participants will earn points for their brand engagement. Subsequently, points will add to a real-time leaderboard and ultimately allow the participants placed highest to gain the top rewards.<\/span> <span style=\"font-weight: 400\">The idea of the \u2018dynamic NFT\u2019 is as the holder climbs the leaderboard, the image associated with the NFT upgrades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">By getting onto this leaderboard, owners of these NFTs will unlock numerous benefits and rewards. Additionally, access to the UNDW3 ecosystem through these NFTs unlocks exclusive advantages. Advantages include access to the Lacoste UNDW3 wardrobe, access to the upcoming prestigious Club Lacoste and many more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Significantly, Lacoste has rewarded existing NFT holders with points that can be claimed via the UNDW3 dashboard. Moreover, these rewards recognise loyal community members, with their value linked to the duration they\u2019ve held the NFTs and the amount owned. In addition, participants can enter weekly raffles offering NFTs and brand merchandise as prizes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, the program\u2019s first season will run from June 28 to December 23, with the top 200 participants receiving crazy prizes. To give an idea of the level of prizes up for grabs, Lacoste is giving away a VIP trip for two to Paris, including a tour of Lacoste facilities and factory as 1st place prize. Get ready to enter another world of Web3 fashion and secure those NFTs to kick-start your journey.\u00a0<\/span><\/p>\n<p><iframe data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\" class=\"perfmatters-lazy\" data-src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\" data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\"><\/iframe><\/noscript><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/nftevening.com\/lacoste-revolutionises-brand-engagement-with-dynamic-nfts-in-undw3-ecosystem\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lacoste upgrades NFTs to enhance their brand engagement mission, with the genesis pass creating a revolutionary experience in Web3 fashion. Let\u2019s dive in.\u00a0 TL;DR Lacoste leads fashion and Web3 integration, transforming Genesis Pass NFTs into a gateway to UNDW3.\u00a0 Participants can earn points for brand engagement, unlock exclusive benefits, and compete for top rewards. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/06\/lacoste-nft-web3.jpeg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/8988"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=8988"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/8988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/8989"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=8988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=8988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=8988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}