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Luxury clothing brand Givenchy<\/a> has released a capsule collection of phygitals, a combination of physical products accompanied by digital twins. The collection is inspired by six designs that are part of the company. In total, there are 360 Givenchy NFTs<\/a> based on the six designs, which range from \u20ac520 to \u20ac4,790.\u00a0\u00a0\u00a0<\/p>\n Individuals based in the company\u2019s largest markets, the US and Europe, have a chance to redeem these NFTs if they buy a physical item. Once you buy, you will receive an email with instructions on how to redeem the NFTs.\u00a0\u00a0\u00a0<\/p>\n Holding the NFTs has its perks. You will gain membership in a program set to launch next year. More details on this are yet to come. Also, there is a possibility the tokens will hold more utility. While the company hasn\u2019t revealed what that utility might be, some speculate access to token-gated drops. Also, receiving invites to digital and physical company events.\u00a0\u00a0\u00a0<\/p>\n To bring the NFTs to life, Givenchy had to call upon its creative director, Matthew Williams.\u00a0\u00a0\u00a0<\/p>\n Williams collaborated with Bric Owens and Dieter \u201cDu\u201d Grams of Bstroy, a streetwear brand. And then asked Web3 artist collective Felt Zine Capsule to interpret the Givenchy x Bstroy designs.\u00a0\u00a0\u00a0<\/p>\nHow Givenchy NFTs Came About\u00a0\u00a0\u00a0<\/h2>\n