{"id":9213,"date":"2023-07-07T10:02:24","date_gmt":"2023-07-07T10:02:24","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/07\/07\/nft-startup-autograph-co-founded-by-tom-brady-shifts-focus-and-removes-crypto-language\/"},"modified":"2023-07-07T10:02:24","modified_gmt":"2023-07-07T10:02:24","slug":"nft-startup-autograph-co-founded-by-tom-brady-shifts-focus-and-removes-crypto-language","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/07\/07\/nft-startup-autograph-co-founded-by-tom-brady-shifts-focus-and-removes-crypto-language\/","title":{"rendered":"NFT Startup Autograph, Co-Founded by Tom Brady, Shifts Focus and Removes Crypto Language"},"content":{"rendered":"<p><\/p>\n<div>\n<p><span style=\"font-weight: 400\">In response to the difficulties encountered during the bear market, Autograph, the NFT startup co-founded by NFL legend Tom Brady, is undergoing a strategic transformation.<\/span><\/p>\n<p><b>TL;DR<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">NFL legend Tom Brady\u2019s NFT startup Autograph is going through a strategic shift in response to challenges faced during the bear market.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Initially focused on helping celebrities sell NFTs, Autograph raised $170 million in funding. However, Autograph has now shifted its focus to building stronger connections and loyalty between celebrities and fans.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tom Brady\u2019s association with the now-bankrupt exchange FTX has affected his crypto reputation. He and other celebrity endorsers face a lawsuit from FTX investors for alleged misleading practices. <\/span><\/li>\n<\/ul>\n<figure id=\"attachment_119145\" aria-describedby=\"caption-attachment-119145\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-119145 size-full\" src=\"https:\/\/mlxdxaz5thf0.i.optimole.com\/w:1500\/h:1000\/q:mauto\/f:avif\/https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/tom-brady.jpg\" alt=\"Still from Tom Brady NFT\" width=\"1500\" height=\"1000\"\/><\/noscript><figcaption id=\"caption-attachment-119145\" class=\"wp-caption-text\">Brady\u2019s NFT Startup\u2019s Strategic Transformation<\/figcaption><\/figure>\n<h2><span id=\"Tom_Bradys_NFT_Startup_Shifts_Focus\"><b>Tom Brady\u2019s NFT Startup Shifts Focus\u00a0<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400\">It\u2019s been revealed that NFL legend Tom Brady\u2019s NFT startup <\/span><a href=\"https:\/\/autograph.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Autograph<\/span><\/a><span style=\"font-weight: 400\"> is undergoing a strategic shift in response to challenges faced during the bear market. The company\u2019s revenue took a hit in 2022, syncing with the overall decline in the market. Insider reported in May that Autograph had to lay off over 50 employees.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Autograph, co-founded by Brady in 2021, initially focused on helping celebrities in selling NFTs to their fans. With a successful Series B funding round that raised $170 million, the company made big moves in the NFT space. However, the bear market has forced Autograph to shift its focus. Now, they aim to help celebrities build stronger connections and loyalty with their fans. In line with this change, Autograph has changed its marketing, removing certain crypto language.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brady\u2019s crypto reputation has faced challenges due to his association with FTX, a now-bankrupt exchange. Accepting around $30 million worth of shares as part of his role as a brand ambassador, Brady\u2019s involvement has had repercussions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite these setbacks, Autograph remains determined to navigate the <a href=\"https:\/\/nftevening.com\/nft-non-fungible-token-guide\/?swcfpc=1\" target=\"_blank\" rel=\"noopener\">NFT<\/a> market and explore new growth opportunities. The company\u2019s shift demonstrates its commitment to finding success in the changing market.<\/span><\/p>\n<p><iframe data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\" class=\"perfmatters-lazy\" data-src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\" data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\"><\/iframe><\/noscript><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/nftevening.com\/nft-startup-autograph-co-founded-by-tom-brady-shifts-focus-and-removes-crypto-language\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In response to the difficulties encountered during the bear market, Autograph, the NFT startup co-founded by NFL legend Tom Brady, is undergoing a strategic transformation. TL;DR NFL legend Tom Brady\u2019s NFT startup Autograph is going through a strategic shift in response to challenges faced during the bear market. Initially focused on helping celebrities sell NFTs, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/mlxdxaz5thf0.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/tom-brady.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/9213"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=9213"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/9213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/9214"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=9213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=9213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=9213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}