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Nearly a century after initially being designed, the iconic Louis Vuitton<\/a> \u2018Speedy\u2019 bag has embraced a modern twist. Launching \u2018Speedy 40 VIA\u2019 ahead of the bag\u2019s revamped release due to hit the stores in January 2024, the renowned fashion item now comes with a digital counterpart which happens to be an NFT<\/a>.<\/p>\n Holders who acquired LV\u2019s Treasure Trunk NFTs<\/a> for $43,780 last month will have exclusive access to a digital and tangible Speedy bag. One reason behind the initial hefty price tag includes granting access to upcoming LV collections. So, this is where Pharrell Williams\u2019 VIA version comes into play.<\/p>\n Louis Vuitton VIA. The first VIA journey is now available. Discover the Speedy 40 VIA @Pharrell<\/a>, revisiting the Maison’s iconic bag crafted in 1930. Discover more at https:\/\/t.co\/FN7LgduFzK<\/a>#LouisVuittonVIA<\/a> #PharrellWilliams<\/a> pic.twitter.com\/X2i5G7w9xQ<\/a><\/p>\n \u2014 Louis Vuitton (@LouisVuitton) July 17, 2023<\/a><\/p>\n<\/blockquote>\n Pharrell Williams has had a notable long-term alliance with Louis Vuitton, with renowned collaborations in 2004 and 2008 and, now, holding the Men\u2019s Creative Director title. The Doodles\u2019 Chief Brand Officer and record producer put his unique spin on the revamped Speedy items, thus, it\u2019s no wonder why he recently drew attention to a vibrant yellow version of the bag worth $1 million:<\/p>\n Pharrell at Junya Watanabe with the Louis Vuitton Millionaires Speedy, valued at $1 million pic.twitter.com\/GU3Vvu21oR<\/a><\/p>\n \u2014 highsnobiety (@highsnobiety) June 23, 2023<\/a><\/p>\n<\/blockquote>\n The initial Speedy bag, first called \u2018Express\u2019, was designed following the sudden travel-centric lifestyle in the early 1900s. Following the trend, Audrey Hepburn requested a smaller version of the fashion item in the 1960s, spurring the creation of Speedy 25. Since then, many celebrities have modelled the bag, including Rihanna, Paris Hilton and Dua Lipa. It\u2019s a must-have for the rich and famous.<\/p>\n Consequently, this transformation of the Louis Vuitton Speedy bag not only presents fashion trends but blends classic designs with the digital future, illustrating LV\u2019s timeless charm and pioneering spirit.<\/p>\n Want more? Connect with NFT Plazas<\/b><\/p>\n Join the Weekly Newsletter<\/a> *All investment\/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.<\/em><\/small><\/p>\n Digital art fanatic who brings a unique perspective to NFT news.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
A Must-Have for the Rich and Famous<\/span><\/strong><\/h2>\n
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