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When former First Lady Melania Trump unveiled her newest NFT this week, she also found herself in potentially dangerous waters with NASA on the unauthorized use of its images that violate the federal agency\u2019s strict image use policy, according to an initial report by Gizmodo<\/em><\/a>.\u00a0<\/p>\n Her new NFT, entitled \u201cMan on the Moon<\/a>,\u201d dropped on Wednesday, showcasing NASA astronaut Buzz Aldrin in the iconic 1969 photograph<\/a> during the historic Apollo 11 lunar landing on July 20. The limited-edition NFT costs $75 and includes an embedded audio file that unlocks upon purchase.<\/p>\n However, pursuant to NASA\u2019s image policies, using the agency\u2019s images in association with NFT projects is expressly forbidden.\u00a0<\/p>\n \u201cNASA does not wish for its images to be used in connection with NFTs,\u201d the agency\u2019s policy<\/a> states in part. The policy further notes that NASA is not currently greenlighting or approving any merchandising endeavors linked to NFTs.\u00a0<\/p>\n Those who want to use NASA\u2019s intellectual property assets, including images, emblems, or other branded identifiers, must go through an extremely rigorous approval process governed by \u201cstrict laws and regulations.\u201d While it\u2019s unknown whether Mrs. Trump and the USA Memorabilia NFT platform, which she utilized for \u201cMan on the Moon\u2019s\u201d release, even made an official image request, this policy violation does present some interesting legal questions.\u00a0<\/p>\n Generally, NASA\u2019s images are not subject to copyright protection, as they are in the public domain for solely educational (academic) or informational purposes.\u00a0<\/p>\n While NASA has made it very clear in its Regulations for Merchandising Requests<\/a> and Media Usage Guidelines<\/a> that its intellectual property assets should stay far away from NFTs, it does beg the question of what NASA will actually do here to enforce its stance.\u00a0<\/p>\n Given NASA\u2019s imagery is part of the public domain and thus not warranting copyright protection, it\u2019s likely that the federal agency won\u2019t pursue legal action, aside from sending cease-and-desist letters, and instead, look for alternative ways to address the violation that encourages free conversation and an agreeable solution.\u00a0For example, when Anicorn Watches<\/a> released its first NASA-branded NFT in April 2021, NASA didn\u2019t address the digital artwork (as far as we know). <\/p>\n On the flip side, this \u201cviolation\u201d by Mrs. Trump could incentivize NASA to depart from its previous approach and instead set a precedent by enforcing its policy and protecting its IP from unauthorized usage, specifically with respect to NFTs. But can the agency maintain its exclusion of NFT projects in its image use policy? Or will public domain control?\u00a0<\/p>\n At the time of this article\u2019s publication, NASA has not yet commented on \u201cMan on the Moon\u201d or its intentions of enforcing its NFT policy.<\/p>\n This isn\u2019t Mrs. Trump\u2019s first time interacting with the NFT space, as last month, she introduced her Solana-based NFT collection titled \u201cThe 1776 Collection,\u201d which pays tribute to pivotal moments in American history. It features seven photos of landmarks, including the Statue of Liberty and Mount Rushmore.\u00a0<\/p>\n This follows her Christmas ornament NFT collection, her POTUS NFT collection, and an auction for an NFT of a painting of her eyes called \u201cMelania\u2019s Vision\u201d paired with an audio message. She even launched her own NFT platform<\/a> back in December 2021. <\/p>\nPublic domain<\/strong>?<\/h2>\n
\u201cThe 1776 Collection\u201d<\/strong><\/h2>\n